Flow of work in ad agency
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The document outlines the typical workflow in an advertising agency, which includes 4 main stages: 1) Briefing stage where the client provides details and the agency assigns specialists to develop plans. 2) Creation stage where ad campaigns and media plans are developed, reviewed, and presented to the client. 3) Production stage where budgets are approved and ads are produced and scheduled for media release. 4) Post production stage where materials are distributed, results are monitored, and billing occurs.
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INTEGRATED MARKETING COMMUNICATIONS - UNIT1
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There are several types of positioning errors brands can make including under positioning, where the central benefit is not clear enough to customers; over positioning, where the product is positioned as too specialized for a small audience; confused positioning, where contradictory benefits are claimed; doubtful positioning, where benefits are claimed that customers doubt; and irrelevant positioning, where benefits are focused on aspects customers do not care about. Examples of each type of positioning error are provided.
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The document discusses various methods of sales force compensation. It describes straight salary method, commission method, salary plus commission method, bonus method, fringe benefits, and additional task method. The key advantages and disadvantages of each method are provided. It concludes that the salary plus commission method is generally considered the best approach as it guarantees minimum remuneration while also providing incentives for higher performance.
Integrated Marketing Communication Strategy
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
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Advertising agency and its functions
An advertising agency is a service business that helps clients with promotional activities like creating advertisements, planning campaigns, booking ad space, conducting research, and more. The main functions of an agency include developing marketing strategies, crafting creative content, implementing media plans, and managing billing. Agencies can specialize in various areas and provide either full-service support or individual modules like creative work or media buying. Their role is to represent clients' brands positively by understanding goals and targeting the right audiences.
IMC Participants & Partners by Amitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
Brand positioning
This document discusses various strategies for positioning a brand, including:
- Quality positioning - Focusing on a specific area of quality or expertise to differentiate from competitors.
- Value/price positioning - Emphasizing either a high-end or value-priced offering while ensuring quality.
- Benefit positioning - Highlighting the unique benefits of a product or service to appeal to consumer needs.
- Demographic positioning - Targeting brands towards specific age groups or genders.
- Competitor positioning - Establishing superiority by directly comparing to other similar brands.
- Cultural symbol positioning - Leveraging cultural icons to associate the brand with certain attributes.
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INTEGRATED MARKETING COMMUNICATIONS - UNIT1
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
Positioning errors
There are several types of positioning errors brands can make including under positioning, where the central benefit is not clear enough to customers; over positioning, where the product is positioned as too specialized for a small audience; confused positioning, where contradictory benefits are claimed; doubtful positioning, where benefits are claimed that customers doubt; and irrelevant positioning, where benefits are focused on aspects customers do not care about. Examples of each type of positioning error are provided.
methods of sales force compensation
The document discusses various methods of sales force compensation. It describes straight salary method, commission method, salary plus commission method, bonus method, fringe benefits, and additional task method. The key advantages and disadvantages of each method are provided. It concludes that the salary plus commission method is generally considered the best approach as it guarantees minimum remuneration while also providing incentives for higher performance.
Integrated Marketing Communication Strategy
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Advertising agency and its functions
An advertising agency is a service business that helps clients with promotional activities like creating advertisements, planning campaigns, booking ad space, conducting research, and more. The main functions of an agency include developing marketing strategies, crafting creative content, implementing media plans, and managing billing. Agencies can specialize in various areas and provide either full-service support or individual modules like creative work or media buying. Their role is to represent clients' brands positively by understanding goals and targeting the right audiences.
IMC Participants & Partners by Amitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
Brand positioning
This document discusses various strategies for positioning a brand, including:
- Quality positioning - Focusing on a specific area of quality or expertise to differentiate from competitors.
- Value/price positioning - Emphasizing either a high-end or value-priced offering while ensuring quality.
- Benefit positioning - Highlighting the unique benefits of a product or service to appeal to consumer needs.
- Demographic positioning - Targeting brands towards specific age groups or genders.
- Competitor positioning - Establishing superiority by directly comparing to other similar brands.
- Cultural symbol positioning - Leveraging cultural icons to associate the brand with certain attributes.
Media scheduling
This document discusses different types of media scheduling patterns for advertising campaigns. It describes continuous scheduling, which runs advertising steadily over the campaign period. Flighting involves intermittent periods of heavier advertising alternating with no advertising, targeting favorable selling periods. Pulsing combines continuous and flighting approaches by using low-level advertising year-round and heavier advertising during peak seasons. The document also outlines factors that influence scheduling patterns like marketing objectives, viewership trends, sales data, markets, competition and budget.
Ad agencies - Method of compensation
Advertising agencies can be compensated in several ways:
1) The traditional commission system pays agencies 15% of media spending but is becoming less common.
2) Fee arrangements involve agencies and clients negotiating a flat fee for all work.
3) Cost-plus agreements base fees on costs plus an agreed profit margin, used when media spending is low but agency work is high such as for new products.
4) Incentive-based models tie compensation to predetermined goals like sales targets or creative work quality.
Challanges in service marketing
This document discusses several key challenges in services marketing. It identifies intangibility, inseparability, and heterogeneity as inherent characteristics of services that make them difficult to standardize and control quality. Other challenges include managing customer expectations, defining and measuring quality, designing effective customer organizations, and positioning services in the marketplace against competitors. Overall, the document outlines the complex nature of services and highlights areas services marketers must address, such as customization, training employees, and emphasizing quality to overcome issues related to intangibility and heterogeneity.
Consumer learning
Consumer learning involves acquiring knowledge about products and consumption through experience, observation, and interactions over time. This knowledge then impacts future purchasing behaviors. There are four key elements of consumer learning: motives (needs and drives), cues (stimuli), responses, and reinforcement (rewards). Marketers seek to understand these elements to most effectively teach consumers how their products can fulfill needs. Common forms of consumer learning discussed include classical conditioning, instrumental conditioning, observational learning, and information processing. Marketers measure the results of consumer learning through outcomes like recognition, recall, brand loyalty, and brand equity.
Consumer behaviour external factors
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- Communities form around shared interests, locations, activities etc on different social media
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Service branding
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Advertising agencies can be compensated in several ways:
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Consumer learning
Consumer learning involves acquiring knowledge about products and consumption through experience, observation, and interactions over time. This knowledge then impacts future purchasing behaviors. There are four key elements of consumer learning: motives (needs and drives), cues (stimuli), responses, and reinforcement (rewards). Marketers seek to understand these elements to most effectively teach consumers how their products can fulfill needs. Common forms of consumer learning discussed include classical conditioning, instrumental conditioning, observational learning, and information processing. Marketers measure the results of consumer learning through outcomes like recognition, recall, brand loyalty, and brand equity.
Consumer behaviour external factors
Here is a possible presentation on the topic you provided:
Title: The influence of reference groups and opinion leaders on social media platforms
Introduction:
- Social media platforms have become an integral part of people's lives, especially among younger generations
- These platforms enable people to connect with friends, family and like-minded individuals online
- Communities form around shared interests, locations, activities etc on different social media
Body:
- Instagram is heavily influenced by fashion/lifestyle reference groups and opinion leaders
- "Influencers" with thousands of followers shape trends and buying decisions in their niche
- People aspire to the lifestyles portrayed and seek recommendations from influencers they follow
- Brands partner with
Classification of services
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Factors influencing successful brand extensions
This document discusses factors that influence the success of brand extensions. It presents four hypotheses: 1) Extensions into more similar categories will be more accepted; 2) Brands with higher reputations will have more favorable extensions; 3) Higher perceived risk of the extension category will lead to more positive evaluations; 4) Consumers' innovativeness will lead to more positive evaluations. The document reports on research testing these hypotheses for fast-moving consumer goods, durable goods, and services brands. Descriptive, bivariate, and multivariate analyses provide support for the hypotheses.
Demand and Supply in service marketing
This document discusses demand and supply management for services. It defines demand as the quantity of goods customers will purchase at different prices, depicted through a downward sloping demand curve. Supply is defined as the amount producers are willing to provide at a given price, as shown in an upward sloping supply curve. Equilibrium occurs when demand and supply are equal. The document provides strategies for managing demand, such as promotions and incentives, as well as managing supply through increasing capacity utilization, renting equipment, automation, and scheduling.
Product line decisions & Product Life Cycle
Includes Product line decisions along with their relative importance. The concept of product life cycle is also depicted using apt examples.
Dagmar Approach
DAGMAR is an advertising model proposed in 1961 consisting of 4 steps: Awareness, Comprehension, Conviction, and Action (ACCA). It aims to map the states of mind a consumer passes through when purchasing a product. Key parts are defining the target audience and advertising objectives. The model suggests advertising must first increase awareness, then comprehension through information about the product. It should establish conviction by creating interest and preference. Finally, it should encourage action and actual purchase.
Advertising budget
This document discusses advertising budgets, including how they are set and the factors that influence them. An advertising budget shows the total amount to be spent on advertising and how it will be allocated. It helps meet advertising objectives and is prepared for a specific future time period. Budgets can be set using the affordable method, percentage of sales method, competitive parity method, or objective and task method. The objective and task method is considered the most logical as it focuses on the advertising tasks needed to achieve objectives based on market research. The advertising budgeting process involves setting objectives, determining tasks, preparing the budget, approval, allocation, and monitoring. Factors influencing budgets include advertising tasks, product lifecycle stage, market share, competition, frequency,
Motivation and Compensation of Sales People
The document discusses different types of compensation plans for motivating salespeople, including straight salary plans, straight commission plans, and combination plans. Straight salary plans provide secure income but lack financial incentives for performance. Straight commission plans strongly incentivize performance but may lack focus on customer relationships. Combination plans combine elements to reward performance while providing some security. The optimal plan depends on the sales role and company's objectives.
Service branding
This document discusses service branding. It defines what a brand and service are, and notes the key characteristics of services that affect marketing: intangibility, inseparability of production and consumption, heterogeneity, and perishability. It introduces a service branding model which states that brand equity for services is based more on service performance and human interaction than product branding. The model has three components that influence brand equity: the presented brand controlled by the company; external brand communications uncontrolled by the company; and the customer experience with the brand through employees and participation.
Media scheduling And Advertising Agency
This document discusses media scheduling and advertising agencies. It defines media scheduling as the pattern of advertising represented as plots on a yearly flowchart. It describes models of media scheduling such as continuity, flighting, and pulsing. It also discusses factors that affect media scheduling like buyer turnover and competition. The document defines an advertising agency as a service business that creates, plans, and handles advertising for clients. It describes typical agency structures and workflows, as well as types of specialized agencies.
Methods and techniques of organization appraisal
This document discusses various methods and techniques for organizational appraisal, including value chain analysis, qualitative analysis, quantitative analysis, historical analysis, industry standards, benchmarking, and the balanced scorecard. It provides details on each method, such as how value chain analysis is used to identify a firm's most valuable activities, how quantitative analysis includes financial and non-financial measures, and how the balanced scorecard translates a business's vision into objectives in four key areas: financial, customer, internal processes, and learning and growth. The document aims to outline different approaches for evaluating an organization's internal environment and identifying strengths and weaknesses.
The Role of Integrated Marketing Communications
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Role of classical conditioning in advertisement
Classical conditioning plays an important role in advertising. It involves associating a previously neutral stimulus (the ad) with an unconditioned stimulus (the product) that naturally elicits a response. Repetition of ads strengthens this association and prevents advertising wearout. Stimulus generalization allows consumers to associate related products and extensions with the same brand attributes. Advertisers leverage this through line extensions, family branding, and licensing. Stimulus discrimination allows consumers to choose between similar products based on their individual needs and preferences.
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Models of marketing communication
The document summarizes several models of marketing communication:
1) The AIDA model focuses on gaining a customer's attention, interest, desire, and action.
2) The Heightened Appreciation model builds interest by demonstrating advantages over features.
3) The Advertising Exposure model measures how often a target audience is exposed to an ad.
4) The DAGMAR model proposes advertising moves customers from unawareness to awareness, comprehension, conviction, and finally action.
5) The Levidge and Steiner model measures the effectiveness of marketing communication strategies.
Flower of service marketing
This document discusses supplementary services that organizations can provide to enhance their core products or services. It identifies eight categories of supplementary services: information, order taking, billing, payment, consultation, hospitality, safe keeping, and exceptions handling. The document emphasizes that providing additional value-added services helps create value for customers.
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INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
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R.K Consultants is providing consultancy services to 3M Hydraulics to help them establish distribution channels in India. R.K Consultants uses personal selling techniques like building relationships and understanding 3M Hydraulics' needs. They conducted research on 3M Hydraulics, the market potential, and competitors. R.K Consultants then had an initial contact meeting and presentation where they asked questions to understand 3M Hydraulics' distribution goals and addressed any shortcomings in their approach. The presentation outlined solutions and alternatives, and negotiations covered pricing, project terms, and deliverables to create a win-win agreement between the companies.
Imc course session 6 advertising management
This document discusses advertising management and the roles of advertising agencies. It covers selecting an internal or external agency, developing an advertising campaign strategy, and completing a creative brief. The key roles of an advertising agency include client service, creative design, media planning, and support departments. Developing an effective advertising campaign is a process that includes communication analysis, defining objectives, managing the budget, selecting appropriate media, and creating a creative brief.
RCPC Partner connect
Our Partner Connect service includes assisting clients in identifying / finalizing / appointing A+E / PMCs / EPC consulting firms for new or existing projects. We have a wide network of Architects / Consultants / PMCs etc. and shall be able to connect clients with most suited firm as per project requirement.
Adsign-8th
The document provides an overview of an advertising agency called Ad Sign in Bangladesh. It discusses Ad Sign's profile, organizational structure, services offered, clients, and overall performance. Some key points:
- Ad Sign is a small media buying agency located in Dhaka, Bangladesh that specializes in placing advertisements on broadcast media like television.
- In addition to media buying, Ad Sign also creates advertisements and books media for dramas. It has handled media sales for cricket tournaments and other events.
- Ad Sign determines budgets based on the nature, target audience, and effectiveness of advertisements. It selects artists for creative ads based on client demands and budget.
- The agency has grown its client base since
Channel Technologies Pvt Ltd. Company profile
Channel Technologies provides various marketing and event services to help companies engage with their channel partners and customers. These include contact centre services, event management, promotions, channel management, creative services, manpower provisioning, audits and surveys, software services, and digital marketing services. Some recent examples of their work include conducting roadshows and training programs for partners of IBM, HP, and NVIDIA. They also helped plan and execute large conferences and events for companies like IBM, SAP, and FICCI. Channel Technologies aims to support sales, generate leads, activate channels, and engage employees through these various services.
Youtube advt
This document discusses a study on the effectiveness of YouTube advertising. It analyzes data collected from 58 respondents on their preferences for different YouTube advertisement formats, product categories, and attributes. The findings show that automobile advertisements have effective viewer preference, and ads under 5 seconds with the TrueView pre-roll format are most preferred. While viewers can recall brands from frequent ads, very few purchases are influenced by YouTube ads. The document recommends focusing ads on music videos, matching ads to video types, and using unique and fresh creative attributes to improve impact.
Alliance Public Relation
Alliance Public Relations Pvt. Ltd is an experienced PR firm in India specializing in technology clients. The firm helps brands build awareness and presence in the competitive Indian marketplace through strategic communications and media relations. Alliance has experience working with both Indian and international clients across industries. It provides a full range of PR and marketing services to help clients meet their objectives.
Expand Your Service Offerings with New Applications of Your Marketing Platform
In this slideshare, you'll see how a MindFire customer, Think Patented, is using marketing automation technology to extend their services beyond typical marketing campaigns. You'll learn how Think Patented:
1. Uses a flexible marketing platform to broaden the scope of their services outside of multi-channel marketing campaigns.
2. Created an automated Recruitment Portal to pre-qualify third-party vendors for their facilities maintenance management client.
3. Organized their client's trade show communication including pre and post event multi-channel campaigns, automated appointment setting, and prospect data analysis.
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B& job description sr. digital media planner (5.27)
B& job description sr. digital media planner (5.27)
Expand Your Service Offerings with New Applications of Your Marketing Platform
Expand Your Service Offerings with New Applications of Your Marketing Platform
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Comparison between international marketing and domestic marketing
Domestic marketing involves marketing practices within a company's home country, while international marketing involves planning, pricing, promoting, and distributing goods and services across national borders. Some key differences are:
1) Domestic marketing usually involves exchange in the same currency, while international marketing involves different currencies.
2) International marketing is subject to more government rules/regulations and interference compared to domestic marketing.
3) International trade faces more barriers like tariffs and non-tariff barriers, while domestic marketing generally does not have such restrictions.
4) International marketing must account for different languages and cultures, whereas domestic marketing usually involves one language/culture.
Packaging
Packaging serves several important functions for products. It protects products, contains them, identifies brands, provides information to consumers, and promotes sales. Packaging design is an important part of a company's marketing strategy. Labels provide key details like ingredients, instructions, and warnings. Common label types include brand labels, descriptive labels, and grade labels. Packaging must safely contain products, define their identity, communicate necessary details to customers, meet consumer needs, and protect contents. Materials like glass, plastic, metal, and paper are widely used for their practical and economic benefits in food packaging.
Value final
Value education teaches important qualities, characteristics, and ideas that guide decisions and behavior. It occurs through various processes where teachers and others transmit values to students. Some key universal values discussed include love, peace, loyalty, wisdom, integrity, and justice. Value education can take place in many settings like homes, schools, colleges, and youth organizations. Its objectives include improving human growth and creating sustainable attitudes. Approaches to value education can be explicit, through planned lessons, or implicit, through a school's overall culture. Businesses also demonstrate value education through philanthropic initiatives in areas like STEM education, community service, and environmental sustainability.
Secondary Market
The document provides information on secondary markets and stock exchanges in India. It defines secondary markets and stock exchanges, and describes their key functions such as providing liquidity, mobilizing funds, and facilitating valuation of securities. It also outlines the evolution of stock exchanges in India from the pre-reform era to the modern, technology-driven exchanges established post-1991 reforms. Major Indian stock exchanges like BSE and NSE are introduced along with important concepts related to stock markets such as listing of securities, dematerialization, and depository organizations.
SEBI
The document discusses the Securities and Exchange Board of India (SEBI), which regulates India's capital market. SEBI was established through the SEBI Act of 1992 and works under the Ministry of Finance. Its objectives include protecting investors, developing the securities market, and regulating market functions. The capital market is also governed by other acts related to companies, securities contracts, and depositories. SEBI aims to promote investor education and prohibit unfair trading practices. It regulates stock exchanges, intermediaries, and has issued recent guidelines on employee stock options, disclosure requirements, and delisting securities.
Primary Markets
Primary markets allow companies to raise fresh capital from investors. There are three main methods of raising funds in primary markets: public issues like IPOs and FPOs, rights issues which allow existing shareholders preemptive rights to purchase new shares, and private placements where companies directly sell new shares to select investors. Public companies, banks, financial institutions, and governments use primary markets to mobilize capital through securities like shares issued via prospectuses, right offers, or private placements to investors. Intermediaries help facilitate the sale and purchase of new securities in primary markets.
Capital Markets
The document provides an overview of capital markets, including its definition, objectives, key components and functions. It discusses the primary and secondary markets, and the major players in capital markets such as brokers, investment bankers, stock exchanges, underwriters, credit rating agencies, corporations, banks/financial institutions, and foreign investors.
Commercial Banking System
Commercial banks play a key role in the economy by accepting deposits from customers and providing loans and other financial services. They offer a variety of deposit products like savings accounts, fixed deposits, and current accounts. For credit, banks provide overdrafts, cash credits, loans, and bill discounting. Banks also offer other services like remittances, debit/credit cards, letters of credit, and safety deposit lockers. Commercial banking has evolved in India from the establishment of presidency banks in early 1800s to nationalization in 1969 and ongoing liberalization and globalization.
Central Banking System
The central banking system establishes a central bank that manages monetary policy by controlling the supply of money and credit. The Reserve Bank of India is the central bank of India, established in 1935. It manages monetary policy through instruments of quantitative and qualitative credit control. Quantitative controls include bank rate, open market operations, reserve requirements, and credit ceilings. Qualitative controls include changing margin requirements, regulating consumer credit, moral suasion, publishing information, and direct actions.
Money Market
The document discusses money markets, including their meaning, importance, instruments, and participants. It defines money markets as markets for financial assets that are close substitutes for money with maturities of 1 year or less. Key instruments traded include treasury bills, commercial papers, certificates of deposits, and commercial bills. Major participants include the Reserve Bank of India, commercial banks, mutual funds, corporations, and non-banking financial companies. The money market helps balance short-term supply and demand of funds and allows the central bank to influence interest rates.
Financial System
Financial System
Study Material Of Financial Market
More ppts related to Financial market as this is available
Purchase Management
The document outlines the principles, objectives, functions, procedures, and sources of purchase management. It discusses maintaining continuous supply and quality standards while procuring materials at the lowest possible cost. The key functions are requisitioning materials, selecting suppliers, negotiating prices, and ensuring quality at the best value. Procedures include ascertaining needs, setting specifications, transmitting requisitions, analyzing proposals, selecting vendors, and inspecting received goods. Sources of supply include past experience, salesmen, catalogs, directories, trade fairs, agencies, and tenders.
Material purchasing
Purchasing involves acquiring the right quality and quantity of materials at a reasonable price and time. The purchasing process begins with a requisition to inform the purchasing department of material needs. The purchasing department then solicits quotations or tenders from suppliers and issues a purchase order. Upon receiving the materials, the receiving department verifies the quantity and quality, and the accounting department makes payment according to the purchase order terms.
Business ethics
This document discusses business ethics and its importance. Business ethics is a branch of ethics that establishes standards for how businesses should operate. Ethical behavior in business is considered morally right and benefits companies through higher revenues from customer support, improved branding, better employee recruitment and retention, and access to ethical investors. Adopting strong codes of ethics makes businesses more prosperous long-term by enhancing their reputation. Ethics are important for business success through generating goodwill, ensuring profitability and the company's survival, building relationships with stakeholders, and controlling costs.
Sampling
This document discusses sampling and different sampling techniques. It defines sampling as selecting a subset of individuals from a population to gather data and make conclusions about the larger population. There are two main types of sampling: probability sampling, where every member of the population has a chance of being selected, and non-probability sampling, where not every member has a known chance of selection. Some common sampling techniques discussed are simple random sampling, systematic sampling, stratified sampling, cluster sampling, convenience sampling, judgment sampling, quota sampling, and snowball sampling. The document also distinguishes between random sampling error and non-sampling error.
Distribution Channel And Sales Management of Diff. Companies
A presentation made to describe the distribution channel of few companies such as i took Adidas, Milton, McD.
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Story Telling Master Class - Jennifer Morilla
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
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Flow of work in ad agency
- 1. Flow Of Work in Ad Agency Made By Rohit Kochhar 4522/13
- 2. Briefing Stage Creation Stage Production Stage Post Production Stage Typical Work flow in an agency
- 3. Briefing Stage Work Performed At this Stage Briefing from the Client Accounts Manager – Responsible for taking briefing from the client & interpretation to various specialist departments for approval & quality production. Internal briefing to the creative and media Any Research briefing if required
- 4. Creation Stage Ad Campaign and Media plan development Internal Review and Finalization Presentation to client and approvals Any Pre-testing if required Work Performed At this Stage
- 5. Production Stage Budget and estimate approvals Production of film, press ads, etc., Media scheduling and media booking All release approvals for creative and media Work Performed At this Stage
- 6. Post Production Stage Work Performed At this Stage Material dispatch to media Release in Media Monitor Results Any Post testing if required, Billing and collection
- 7. Rediffusion – DY&R Rediffusion is a part of WPP group which is rated one among the leading advertising agencies in India. The company offers various services which includes advertisement, consultancy, web design, social media, promotion and program setups. Clients
- 8. Mudra Communications Ltd Mudra Communications Ltd. founded in 1980 a Omnicom/DDB Worldwide Group company is a leading advertising company in India. It has offices in fifteen cities in India. Its clients include HDFC , Akai, Future Group , Ashok Leyland, Asian Paints, Bata, Cipla, Aircel & Reebok.