Channel Technologies provides various marketing and event services to help companies engage with their channel partners and customers. These include contact centre services, event management, promotions, channel management, creative services, manpower provisioning, audits and surveys, software services, and digital marketing services. Some recent examples of their work include conducting roadshows and training programs for partners of IBM, HP, and NVIDIA. They also helped plan and execute large conferences and events for companies like IBM, SAP, and FICCI. Channel Technologies aims to support sales, generate leads, activate channels, and engage employees through these various services.

1. www.channel-technologies.com

2. Portfolio Of Services
CONTACT CENTRE SERVICES
• Lead Generation
• Data Profiling
• Audience Generation
• Information Dissemination
EVENT MANAGEMENT
• Seminars / Conferences for
targeted audiences
• Channel Meets
• Training Programs
• Entertainment Events
• Product Launches
• Offsites
• Customized Events
• Roadshows
PROMOTIONS
• End User & Channel Promotions
• Promotions
CHANNEL MANAGEMENT
• Channel Policies
• Channel Recruitment
• Channel Enablement
• Channel Training
CREATIVE SERVICES
• Brochures & Manuals
• Event Brandings
• Direct Mailers & EDMs
• HTML Mailers
• Point of Sale Collaterals
• Banner Ads
• Stage Set-Ups
• Other Creatives
MANPOWER PROVISIONING
• Sales & Marketing Teams
• Other Manpower
AUDITS AND SURVEYS
• Channel Surveys
• End User Surveys
• Mystery Customer
SOFTWARE SERVICES
• Interactive Websites
• Portals
• E-Newsletters
• Animations
DIGITAL MARKETING
SERVICES
Supporting Campaigns
with digital marketing
inputs
Demand
Generation
Employee
Engagement
Channel
Activation

3. Recent Activities
Some Examples

4. IBM Feet On Street Activity
BP Contact Program
To Activate inactive and non performing partners
• Visits to over 300 Partners in 30 cities of West
and South India
• Designed a kit with Product brochures, CD
• Made a presentation to all partners and
collected their feedback which helped resolve
outstanding issues and remove roadblocks
Demand
Generation
Employee
Engagement Channel
Activation

5. HP AchievePlus
A loyalty program meant for
sales teams of partners
• CT mandated to increase participation of
sales teams and convey changes and
additions to portal-to be done in a
compressed timeframe.
• Visits organised at all major locations and
presentations at partner premises to explain
benefits and process of the program.
• Completed the activity with 100%
participation.
Demand
Generation
Employee
Engagement Channel
Activation

6. IBM RHYTHM’14
• Over 5500 attendees
• A 150 member agency crew
• Talent Hunt and preparations started 120 days before
• Professionally choreographed fashion show with In house talent
• In House DJs, Bands and Stand Up Comedy
• Food Stalls ,Flea Market and Other side attractions
• Sponsorship from various brands like Myntra, Kwaish, Toyota
• Celebrity DJs and RJ’s
• All logistics including Transportation, Fire, Security, Ambulance, Doctors, Permissions
Channel
ActivationEmployee
Engagement
Demand
Generation

7. NVIDIA – Channel
program
• Ct has been
supporting NVIDIA
run their channel
programs in India,
for entry level
products to product
sold through
complete sale cycle.
IBM – Co-marketing
• CT has been working
with IBM for more
than 8 years. We
have worked and
supported co-
marketing
initiatives, that
require co-
ordination with IBM
stake holders and
partner stake holder.
• We have successfully
conducted over 300
activities.
SAP – Co-marketing
• Working with SAP
for more than 4
years, independently
as well as co-
marketing events,
PAN India, Tier 1
and Tier 2 cities
covered.
• Covered approx. 200
events
Some other Channel
Consulting assignments
Channel
programs
Employee
Engagement
Demand
Generation

8. NVIDIA App
• Created a tool to communicate Nvidia product information
• App developed and carried on Notepads by Nvidia execs to partner locations
• App automatically syncs with server, downloads updates and uploads the
photographs and record of activity done at partner offices
Channel
Activation
Employee
Engagement
Demand
Generation

9. Nvidia in a Portal
Portal Creation
Admin
appointed for
opportunity
verification
Manager
assigned to
supervise
opportunities
Regular updates
on the status of
opportunities
Final status after
successful
conversion
Opportunity
submitted for
final approval
Quarter
calculations
Concluding
payout
Channel
Activation
Employee
Engagement
Demand
Generation

10. SAP has funds
allocated to partners
for marketing events
in different parts of
the country
• Partners conduct SAP product related presentations
• Attendee feedback is collected along with their contact details
What CT does:
• Audience generation
• Venue selection
• Marketing collateral management
• Event setup management
• Post event report
SAP MDF Program
Channel
Activation
Employee
Engagement
Demand
Generation

11. Co-marketing plan
Co-marketing funds are assigned
on the portal.
A partner can log in and update his
plans for the quarter
Approved agency shares quotes and
is further designated with business.
Proof of execution is updated with
outcome
Leads are posted as conclusion
Channel
Activation
Employee
Engagement
Demand
Generation

12. HP Partner Pack
Designed and value added in finalising content for this policy document which defines the types
of relationships a partner can have, the growth path they can aspire for, the long term and short
term programs they can participate in, awards and recognitions they can work for, the forms and
processes they need to comply with etc.
Demand
Generation
Employee
Engagement Channel
Consulting

13. Cisco Lead Generation
• Generating leads of over $10000 value for CISCO
networking products
• Over 200 qualified leads every quarter
• Being done over last one year
• CT Database used
• Similar lead generation for storage, networking
and ERP solutions for other clients.
Channel
Activation
Employee
EngagementDemand
Generation

14. Case Studies

15. FICCI India Innovation
Growth Programme
Programme Objective
FICCI's IIGP is a joint initiative of the Department of Science and technology, Govt. of India;
Lockheed martin Corporation; Indo-US Science and Technology Forum, FICCI; Stanford Graduate
School of Business; the IC² Institute at the University of Texas at Austin and TiE Silicon Valley. The
programme aims to identify innovative technologies with commercial potential and transform
research outcomes into commercial products, services and processes.
CT's Value Addition – 20 Road shows in 36 days covering 20 cities
CT has been identifying new innovators year after year for the initiative's success. To attract
innovators we conducted road shows where all stake holders like government departments,
college professors, incubators, and researchers were invited.
The challenges were to sift potential innovators and gather the right audience, manage all
logistics within very compressed timelines and finally ensure that serious innovators uploaded
their innovations on the website setup for this purpose.
Programme Outcome : 450+ registrations have been completed - which is above the given
target!
Channel
Activation
Employee
EngagementDemand
Generation
Continued…

16. FICCI India Innovation
Growth Programme
Client Speak
“Channel Technologies has been a wonderful support to the FICCI-Lockheed Martin 'India
Innovation Growth Programme' in organizing road shows across various cities in India. The CT
team was highly professional and meticulous in their approach, and execution, and ensured well
attended turnaround at every location, both in terms of quality, and audience numbers.”
Channel
Activation
Employee
EngagementDemand
Generation

17. Pan India Training on Partner Portal
Demand
Generation
Employee
Engagement Channel
Activation
Programme Objective
One of the international market leaders in PCs wanted to train its Tier 1 and 2 partners on the
new features of their partner portal and increase usage. The challenge was to train sales teams of
partners on changes, upgrades, and feature additions in the portal within 30 days. The relevant
partners were spread across 15 cities in the country. The objective was also to finally get a
certificate from all these partners that they had fully understood the features and benefits and all
their salespersons were now fully trained.
CT's Value Addition – Approximately 150+ partners were visited, and trained
In order to make the initiative a success, CT created a training deck for the partners, trained the
trainers through video conferencing as well as on location and ensured that all partner locations
were visited after taking an appointment and feedback was collected from the partner owner. CT
representatives trained the partners with the help of electronic aids, addressed their
queries/forwarded them to the Company, and even went beyond their brief by helping partners
resolve their other issues too!
Programme Outcome : A 98% positive feedback was received from the partners, and revisits
were arranged for the remaining 2%

18. IBM Smart Camp
Programme Objective
The programme was conceptualized with a view to help start-ups based on smart apps come
together under a common platform and showcase their technology and business plans. Selected
start-ups which were scalable became eligible for funding.
CT's Value Addition
CT handled all pre event publicity and marketing for this project including promotion through
social media. During the two-day intensive event, we managed the event in its entirety - each
participant was also provided a kiosk to demonstrate their app models.
Programme Outcome :A total of 30 start-ups were shortlisted for the programme through a
well-defined process, and the winning start-up out of the top 5 finalists was awarded with
funding.
Channel
Activation
Employee
EngagementDemand
Generation

19. Microsoft Partner Engagement Program
Microsoft Dynamics
Programme Objective
Enhance Usage of MDF amongst performing partners and closely monitor results and incorporate
mid course corrections wherever needed
CT's Value Addition
Conducted a joint meeting with Partner where he filled the Marketing Fund Application Form.
Filling this form was essentially a planning exercise where he qualified the segment he was
targeting , product focus, Campaign type, justification of campaign, time lines and budget.
Each partner agreed on a specific marketing plan and budgets were allocated for activities like
Advertising/Advertorials, Direct Marketing, Telemarketing, Digital Marketing, and Participation in
Industry Events, Event Marketing and PR.
Once this document was signed, the partner started the execution. Here the partner had a choice
of either getting the execution done through CT or himself.
In either case CT would keep in touch with the partner to ensure that the planned activity is
completed on time, opportunities reported and invoiced.
Employee
Engagement
Continued…
Channel
Management
Demand
Generation

20. During this program CT also managed various activities like CXO events, round tables, DM
campaigns, Telemarketing and Lead Generation and participation in trade shows
CT kept track of all events and timelines, consolidated leads and worked closely with Microsoft
Dynamics team to ensure mid-course corrections if required.
A summary of the progress of all such campaigns, utilization of funds and total opportunities
generated was presented during the campaign and finally at the end of the campaign.
Programme Outcome: We were informed that this Program received recognition
internationally.
Employee
Engagement Channel
Management
Demand
Generation

21. Thank You
www.channel-technologies.com