In this slideshare, you'll see how a MindFire customer, Think Patented, is using marketing automation technology to extend their services beyond typical marketing campaigns. You'll learn how Think Patented:
1. Uses a flexible marketing platform to broaden the scope of their services outside of multi-channel marketing campaigns.
2. Created an automated Recruitment Portal to pre-qualify third-party vendors for their facilities maintenance management client.
3. Organized their client's trade show communication including pre and post event multi-channel campaigns, automated appointment setting, and prospect data analysis.
Improve your revenue by engaging in true Sales Enablement. Sales Enablement can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.
This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.
An enterprise wide information backbone for 4W & 2W dealerships, which encompasses all the branches and all users who are part of the dealership. Provides an accurate source of information related to each and every customer and their entire interaction lifecycle with the dealership.
Provides insights into data points which were hitherto undiscovered and were buried within your existing data.
For a FREE and no-obligations demo & consultation please contact us at -
Email - enquiry@crosscode.in
Call - +91.99169.65415
Improve your revenue by engaging in true Sales Enablement. Sales Enablement can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.
This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.
An enterprise wide information backbone for 4W & 2W dealerships, which encompasses all the branches and all users who are part of the dealership. Provides an accurate source of information related to each and every customer and their entire interaction lifecycle with the dealership.
Provides insights into data points which were hitherto undiscovered and were buried within your existing data.
For a FREE and no-obligations demo & consultation please contact us at -
Email - enquiry@crosscode.in
Call - +91.99169.65415
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
Our signature Channel Program Blueprint (CPB) report provides a framework for understanding the primary elements associated with a successful sales channel, and helps you establish a plan that incorporates the people, processes, and systems to achieve results.
The channel marketing strategies research brief defines three channel marketing concierge service models and explains how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.
Incentives: The Secret Ingredient of a Successful Channel Enablement StrategySeth Jacobsen
When it comes to enabling your sales channels, it’s important to have partners you can count on to help you move your products effectively and efficiently.
But how do you design and implement a channel strategy that will get their buy in and enable them to succeed? It’s all a matter of asking the right questions.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
PRM or CRM? The Right Choice for the Indirect Sales ChannelSeth Jacobsen
In this Executive Brief we will look at challenges that arise when companies use a Customer Relationship Management (CRM) system to manage their indirect sales process. We will also discuss how Partner Relationship Management (PRM), when implemented correctly, can be used to bridge the gap between vendors and their end customers by managing partner relationships during the first stage of the distribution strategy.
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
Our signature Channel Program Blueprint (CPB) report provides a framework for understanding the primary elements associated with a successful sales channel, and helps you establish a plan that incorporates the people, processes, and systems to achieve results.
The channel marketing strategies research brief defines three channel marketing concierge service models and explains how to determine which model fits best on the basis of a supplier’s level of partner marketing support and channel marketing resources.
Incentives: The Secret Ingredient of a Successful Channel Enablement StrategySeth Jacobsen
When it comes to enabling your sales channels, it’s important to have partners you can count on to help you move your products effectively and efficiently.
But how do you design and implement a channel strategy that will get their buy in and enable them to succeed? It’s all a matter of asking the right questions.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
PRM or CRM? The Right Choice for the Indirect Sales ChannelSeth Jacobsen
In this Executive Brief we will look at challenges that arise when companies use a Customer Relationship Management (CRM) system to manage their indirect sales process. We will also discuss how Partner Relationship Management (PRM), when implemented correctly, can be used to bridge the gap between vendors and their end customers by managing partner relationships during the first stage of the distribution strategy.
With all the outstanding education technologies available these days, it's now possible to turn an online course into a full ecosystem of best-in-breed technologies and content providers. Come to this session to learn what that ecosystem can look like! We'll discuss how to use open educational resources (OERs) to replace expensive textbooks, and tips for finding, reviewing, and implementing the best tools right inside your LMS/VLE. We'll also look at best practices for building and adopting an open-centric strategy in your organization's teaching and learning environment.
Big Data in the Cloud with Azure Marketplace ImagesMark Kromer
Here are some of the trends that I'm seeing from customer looking to build Azure-based Cloud Big Data solutions using images from the Azure Marketplace
An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.
Short introduction to different options for ETL & ELT in the Cloud with Microsoft Azure. This is a small accompanying set of slides for my presentations and blogs on this topic
The Definitive and Candid Guide to Successful WebsitesOne North
WHEN DID YOUR FIRM LAST REDESIGN ITS WEBSITE?
Many interactive marketing specialists recommend that firms refresh their website every three to four years. Chances are, it may be time to start thinking about updating your site—a process that can feel overwhelming, even if you’ve been through it before.
To help you navigate the journey, One North Interactive, with the help of some marketing experts, has assembled a candid collection of advice and best practices that will guide you through every step of the way, including planning, platforming, building, launching and more.
Download the guide for tips on how to determine what changes need to be made, what design best practices might apply and how best to continue to optimize and maintain your site.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece.
Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind.
Make 'em say wow!!
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
We looked at the data. Here’s a breakdown of some key statistics about the nation’s incoming presidents’ addresses, how long they spoke, how well, and more.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/emoji
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
In this prescriptive breakout session learn what successful Solution Providers are doing to build their Cloud/Mobility business. This workshop is designed for Solution Provider new to cloud/mobility marketplace or have not yet seen success. Success in the new marketplace starts with a Practice Statement, entails new ideas on building marketing savvy and better sales execution. We will cover a variety of tools, tips and techniques partners are using to drive Cloud /Mobility success.
Topics:
• Why you need to create a Practice Statement
• Aligning your marketing message to fit your Cloud strategy
• Building your Cloud marketing program that is unique and is active
• Creating a sales mentality and compensation program that works
• Developing a Business Guidance sales mentality
http://www.ingrammicrocloud.com
Metrics that Wow! How Coremetrics Became the Customer Service Model of SuccessParature, from Microsoft
A customer-centric culture has never been more important to organizations than it is today, and the most successful customer service organizations have realized the criticality of the customer experience, as well as the need to make organizational changes to improve it.
But how do you facilitate an organizational shift? How do you recognize the need for change, develop a plan, determine customer & business impact, and get results? How do you achieve key support metrics such as?
:: Customer satisfaction improved to 90%
:: Agent responsiveness is up to 92%
:: Agent product knowledge grew to 91%
:: Customer loyalty jumped to 93%
This eye-opening webinar helps you to discover how organizations can reduce their cost to provide service while increasing customer satisfaction by investing in technology and implementing internal change.
Quería compartir esta presentación del nuevo producto TMC que creo que puede ser muy interesante para algunas organizaciones: Our approach to Customer Engagement.
Sabemos la cantidad de dinero invertido (o mal invertido) en actividades para incentivar a los clientes a comprar más de nuestros productos, en ocasiones para que no dejen de comprarlos y en otras para fortalecer la relación comercial. Sin embargo, la evidencia indica, como veras en la presentación, que la mayoría de estos programas, por una u otra razón, fracasan.
Este nuevo modelo, simple pero a la vez contundente, busca minimizar los factores que han generado el fracaso de la mayoría de estos programas.
In these economic times, companies must find new ways to grow revenues. The Partner community and it\'s extended sales force is the #1obvious choice. Palladin will show you how to implement Best Practices to develop predictable forecasting & new revenue growth with select Partners.
Online And Offline Product Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Online And Offline Product Marketing Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2CFn2K6
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...Kwanzoo Inc
See Kwanzoo VP of Marketing Kelly J Waffle present on ABM Goals and Strategies, Identifying Target Accounts, Personalization and Effective Messaging, and more.
CCI conducted a study in Q4 of 2012 to assess the utilization of various incentive program types and their relative importance and/or effectiveness as perceived by both the vendor community and its channel partners. The incentive program types spanned a broad range to include: Co-op/MDF, sales performance rebates, SPIFs, opportunity management, purchase incentives, and more. Separate surveys were tailored for vendor and partner audiences with the goal of identifying similarities, as well as differences, between the two (manufacturers/vendors and their channel partners). This presentation also addresses how the perception of incentive programs has evolved since CCI's 2010 survey. The results will surprise you!
Webinar: Prove Your Value and Never Lose a Client Againcamillemarti
In this presentation, Jason Quinn of EDWARDS shared how he and his team have successfully built tailor-made custom solutions to meet specific needs of their clients, making their company a true, strategic partner.
He'll be sharing 3 stories that explain how Edwards:
1. Turned an operational nightmare of manual letter processing to a fully automated system that saved their client, a nutritional supplement marketer, hundreds of valuable hours.
2. Helped Iowa Immunization Coalition better organize and manage their vaccination events by creating a turn-key easy-to-operate member invitation, registration, and payment processing solution.
3. Empowered the sales team of a turf machinery management company with a simple yet powerful solution to boost their productivity.
Similar to Expand Your Service Offerings with New Applications of Your Marketing Platform (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Expand Your Service Offerings with New Applications of Your Marketing Platform
1. EXPAND YOUR SERVICE OFFERINGS WITH
NEW APPLICATIONS OF YOUR
MARKETING PLATFORM
JUNE 18, 2015
MindFireInc Educational Webinar
Series
Creating marketing that drives results
2.
3.
4. About today’s webinar…
Great insight and education
From the webinar content we publish e-books for
continuing education and use with prospects
We have an entire series of e-books at
www.mindfireinc.com (under resources TAB)
5.
6. Why We Conduct These Webinars
Highlight our customers success
Introduce innovative use cases to meet a wide
variety of customer needs
Promote the industry through ongoing education
and help the community grow their success
8. Agenda
How to tailor-design and implement, custom
solutions to meet the specific needs of your
clients, making you a true, strategic partner.
Transform Trade Show & Event Marketing Results for
Brady Ware
Innovative Third Party Maintenance Provider Recruitment
Portal solves a big customer issue
Branch/Franchisee/Dealer Marketing Portal takes your
customer relationship to another level
Q & A
9. Today’s Presenters
Dan Cornelius Jason Pitman Joe Manos
Director of Sales & Integrated Solutions Integrated Services Executive Vice President
Think Patented Think Patented MindFireInc
10. TO MEET THE SPECIFIC AND UNIQUE NEEDS
OF YOUR CUSTOMERS
EXPAND YOUR SERVICE
OFFERINGS
11. Welcome Dan & Jason
Dan Cornelius Jason Pitman
Think Patented
Miamisburg, Ohio
16. The Trade Show Opportunity
Major marketing budget area of
your customers
The customer needs are
consistent across all customer
types
The challenges are the same
You are already doing some of the
work – it’s an extension of your
business
17. Typical Trade Show Outcome
Subject: Don’t&Dilbertize&YOUR&Trade&Show!
Date: Thursday,&July&26,&2012&9:41:42&AM&Pacific&Daylight&Time
From: Kevin&England
To: mblanton@mindfireinc.com
Don’t Dilbertize YOUR Trade Show!
Trade shows can be terrific ways to meet new prospects,
generate leads, and earn sales.
They can also be disasters.
Which do you want for your next trade show?
With Vonazon – the industry’s leading trade show solutions provider – that decision is an easy one to make.
18. 73%
Marketers believe “gaining
qualified leads” is the key success
metric for live events.
60%
Marketers reported low to middling
satisfaction in tying the
considerable costs of exhibiting to
actual revenue to provide an ROI
assessment.
Source: “Measuring the Tangible and Intangible Value of Face-to-Face Events, B2B, July 2012
19. TRADE SHOW & EVENT MARKETING
Brady Ware & Company
20. Brady Ware & Company
Provides Accounting Services, as well as other specialty services for
operating efficiency.
Sustainable Business Models for Long-Term Care
Providers of long-term care and HCBS waiver services are being
squeezed from all sides.
Brady Ware understands these operational and funding issues. We
also understand your mission and concern for those to whom you
provide services.
For nearly 30 years, we have helped providers establish effective
operational models that appropriately maximize the available
funding.
21. Brady Ware & Company
Challenge
Create a program that would
improve their Trade Show and
Event Marketing results for
their Long-Term Care Division
Solution
Design and implement an
innovative program that would
leverage a three pronged Trade
Show approach:
– Pre-show activities
– During show activities
– Post show activities
22. Program design considerations
Key objectives for improved trade show results:
– Create a fully automated, cross media/channel
marketing program
• Engage attendees prior to the show - Brandy Ware
engagement and awareness
– Set appointments for meetings at the show in advance
– Leverage an external appointment setting application
– Increase the overall number of quality prospects
– Provide visibility into response data of each individual
45. Results of Program
Brady Ware was very pleased with the
results
Over 200+ attendees visited their booth
Still calculating actual revenue results
47. Divisions Maintenance Group
Divisions Maintenance Group provides
facilities maintenance services for
retailers and property management
companies across the nation.
Companies like WalMart and CVC,
among others, rely on Divisions
Maintenance Group for complete, full
service maintenance care of their
facilities.
48. Divisions Maintenance Group
Challenge
Identify, locate and develop
qualified third party service
providers that meet the
qualification standards for
Divisions 3rd Party Service
Provider Program.
Free up staff and deliver
qualified firms based on DMG’s
overall qualification process.
Solution
Create a fully automated,
Recruitment Portal
Deliver all qualified firms
back to them for entry into
their CRM
49. Program Design Considerations
Think Patented created a fully automated, Recruitment Portal:
– Allowed potential service providers to log-on and complete a pre-qualification
form
– The ability to upload:
• W-9’s
• Insurance coverage information
• As well as, other important documentation
– Completed packet of information was submitted to a group of Divisions
Internal recruiters:
• They could approve the next step in the evaluation process
• Or deny the application in real time
– The solution also sent reminders to applicants for missing parts of the
application package
61. Results of the Program
The TP solution fully automated all processes, eliminating all of the
manual steps to identify and qualify applicants
Delivered better overall efficiency, and freed up the Divisions staff to
spend the majority of their time evaluating quality applicants
Divisions estimated that they saved over $150,000 in internal labor costs
by implementing the innovative solution
This is the first step in helping Divisions achieve success in new areas
Next Step: Work with Divisions to drive providers to an automated job
board, with SMS messaging
63. Marketing Portal Use Case
Provide Branch, Dealer and Franchisee locations the
ability to create on demand marketing programs for all
critical marketing activities
Even the largest marketing departments can’t keep up
with the demand so this area is a challenge
A well designed, marketing portal changes all of that
and more…
64. Program design considerations
Complete flexibility for program elements
Unlimited campaign and program design options
Provides each location with the ability to make market
specific changes for their unique needs
All versions/variable content and offers are specific to each
location
65.
66. Meeting Your Customer’s Varied
Needs
The marketing portal we viewed is one dynamic way to
meet the ever changing needs of your customers with a
programmatic approach that delivers a lot of value
Meeting the unique needs of your customers opens up new
doors of opportunity in many new areas
It also builds deeper relationships and positions you as
more that a service provider, but a critical resource for
success!
69. Your Hosts
Dan Cornelius Jason Pitman Joe Manos
Think Patented Think Patented MindFireInc
dcornelius@thinkpatented.com jpitman@thinkpatented.com jmanos@mindfireinc.com
Editor's Notes
Thank You joe. Hello everyone, its an honor to be with you today. As joe mentioned, there are at least 3 areas for generating interaction with a company’s clients and prospects at a tradeshows: Pre-show, show time, and post-show. Typical objectives for each area are …
