This job description is for a senior digital media planner/buyer position at Baldwin&, a digital branding agency in Raleigh, NC. The role involves developing strategic media approaches and plans to drive client objectives, maintaining relationships with media partners, managing budgets and campaigns, and reporting on performance. Qualified candidates should have 2-5 years of digital media experience, knowledge of platforms like Google Analytics and DoubleClick, and experience with social advertising.

1. JOB DESCRIPTION – SR. DIGITAL MEDIA PLANNER/BUYER
The Senior Digital Media Planner/Buyer position will develop strategically appropriate
media approaches that will drive our clients’ objectives, by continuously tracking and
optimizing these tactics. In addition to media planning and buying, a successful candidate
will work with internal teams to contribute to Baldwin&’s knowledge base by creating and
sharing case studies, POVs and seminar/conference summaries, as well as maintain
communication with the internal and external teams.
Responsibilities & Preferred Skills
• Researching, developing and presenting paid digital media plans and
optimization recommendations
• Maintaining relationships and negotiating contracts with external media account
representatives
• Managing the paid digital and social media budget, including processing insertion
orders, approving invoices, and reconciling funds at the end of campaigns
• Trafficking and QAing ad tags and creative using 3rd party ad serving tools
• Providing digital activity and campaign performance insight reports, and
presenting these reports to the client when necessary
• Coordinating creative assets and approvals with external partners, project
management and account team
• Collaborating with internal and external teams on reporting and campaign
tracking (pixel implementation)
• Working with clients and their social agencies to sponsor social posts
• Assisting in capabilities presentations and research for new business
opportunities
• Understanding and constantly evaluating current and emerging trends and their
impact on business strategies
Qualifications
• Demonstrated track record of digital media campaign performance
• Bachelor's Degree and equivalent work experience
• 2-­5 years of digital media experience, preferably in a Media Planning/Buying role
• Additional experience with offline media and/or sports marketing is a plus, but not
required
• Must have prior experience using the following tools/platforms:
• Google Analytics
• DoubleClick Campaign Manager (formerly DFA)
• Social Ad Platforms (Facebook, Twitter, LinkedIn)
• comScore
• Experience with the following tools/platforms is a plus, but not required:
• SEM Platforms (Google AdWords, Bing, Yahoo)

2. • Competitive Tracking (Kantar Media, Competitrack)
• Market Research (MRI, Simmons)
• Google Tag Manager
About Baldwin&
Baldwin& is a hybrid branding/digital/advertising/mobile/social media thingy in Raleigh,
NC. It was founded by David Baldwin, Bob Ranew and Erin Bredemann in January, 2009.
In a few short years, Baldwin& has won AdAge’s Small Agency Campaign of the Year
(2011), AdAge’s Small Agency of the Year (2012) and the AAAA’s O’Toole award (2014)
for best body of work from an agency with less than 150 employees. The agency works
with clients such as Burt’s Bees, güd, Cree LED Lighting, Red Hat, PepsiCo, and BMW
Golf. Baldwin&’s mission: Use creativity to make a difference for clients we believe in.
This position reports into the Media Director and is located in Raleigh, N.C.
Please submit cover letter, resume and salary requirements to David Dykes
(ddykes@baldwinand.com) if interested. No phone calls at this time please.