Opening keynote at the Coworking Confernce Europe November 8th 2012 outlining the role and position of coworking along the current shift within the new distributed economical, innovation and entrepreneurial model

2. Toward a new entrepreneurial model:
Coworking at the heart
of value creation
Richard Collin
tweet: @richardcollin

4. I see our institutions shining with a
brilliance similar to constellations which
astronomers tell us that they are dead
since a long time
Michel Serres
You never change things by fighting the
existing reality. To change something, build
a new model that makes the existing model
obsolete
Buckminster Fuller

5. From results to meanings
Shift Emergence
Resiliency
Solidarity
Hybridity
Innovation Bricolage
Speed
Beta Exception
Value creation & new
business models

7. Technology:
It’s just the
beginning
…toward the NBIC

8. A unique creation economy
Unpredictable Artist
tasks
Creativity
Future consumer/
producer - cyber creator
Empowered team-worker,
informed shopper
Predictable Mass-era worker
tasks and consumer
Repetition
Imposed Freedom to
Authority initiate

11. Value chain 2.0

12. NBIC
Economy 2.0
Demography & Geopolitic
Sustainable Developement

13. The future of work
future of work map
Thanks to the institute for the future

14. highly social
Provide social filters for massive amounts of
information
highly collective
Tap into and contribute to the intelligence of
crowds
highly improvisational
Band together ad hoc to create infrastructure
and community
highly augmented
Employ systems, tools, and hacks to enhance
cognitive abilities and coordination skills

15. Towards
The knowledge
Entrepreneur
The farmer of trust
the skills harvester
….being a tinker

16. nging the Wisdoms of Systems
Toward the Nextenterprise
•Value bricolage strategically
•Design tinkering
•Establish systematic serendipity
•Thrive on gradual breakthrough
•foster the why not attitude
•enable power distribution
•transcend barrier to information sharing

17. It takes courage to act in the
face of structural resistance.

20. Turns out that in an age
of wrenching change,
the most valuable human
capabiltiies are precisely
those that are least
Manage-able.
Nerve. Artistry.Elan.
Orginality.Grit. Non-
conformity. Valor. These
are the qualities that
create value in the 21 st
century..

21. The art of making
thing happen
Rules N° 5
People can manage
themselves if you
let them

22. The notion of a process –a defined series
of steps in the production of good or the
delivery of services _ subordinates individuals
to their roles in the process
…but now connectedness should always take
precedence over efficiency, especially where
the efficiency comes at the cost of the
customer…
The process should be secondary to the
strategic principles of the firm
Stowe Boyd
The rise of networks, the end of process

23. The 10 commandments for the
entrepreneur
o Remember it is easier to ask for forgiveness than for
permission
o Come to work each day willing to be fired
o Circumvent any orders aimed at stopping your dream
o Do any job needed to make your project work, regardless
of your job description
o Find people to help you
o Follow your intuition about the people you choose, and
work only with the best
o Work underground as long as you can, - publicity triggers
the corporate immune mechanism
o Never bet on a race unless you are running in it
o Be true to your goals, but be realistic about the ways to
achieve them
o Honour your sponsors

24. The Digital Workplace Manifesto
• Work is no longer a place.
• Manage the outcome, not the process.
• The digital workplace should be a pleasure to
use.
• Let me be myself online.
• Learning is good for me and the company.
• Not everyone is an early-adopter.
• Work doesn’t stop at the firewall.
• Everything should be geared to helping me do the
work that matters.
• Working relationships involve understanding
each other.
• Collaboration only works if we do it the same
way.
• If I don’t like it, I can always leave thanks to Sam Marshall

25. To think To behave
To act
out of the box

26. “Theonly way to meet the
continuously unpredictable
challenges ahead of us is to
match them with continuously
unpredictable changes of our
own

28. twitter: richardcollin
Thank You
rcollin@gmail.com