Bookboon Authors Presentation

Become a Bookboon author
and gain access to a worldwide audience!

eLibrary 2019 © bookboon.com
Founded 1988
Bookboon was established in 1988
in Denmark under the name
“Forlaget Ventus”.
100% eBooks
in 2005
A little history
In 2005 we decided to go all in on
eBooks as part of a new global focus
– while launching the first free
textbooks for Universities.
2010: Launch of
Business eBooks
Bookboon added the first business
books to our offering.
eLibrary is created as a
product in 2014
Our business books become a
product for internal education in
companies.
Today: 1,700 titles
20 million downloads
Today we have more than 1,700 in 10
languages, 50% annual growth and
20 million downloads a year.

Bookboon Today
20 million
50%
14 million
3.2 million fans
500+ corporate clients 1,700 business titles
1.4 million newsletter subscribers
visits to bookboon.com
from ALL countries in the
world – including North
Korea and Cuba
downloaded business
eBooks across all sites
and customers
growth in booked
revenue in 2018
3 millioncorporate employees
have access to our
library

What sets Bookboon apart?
• We started out providing free textbooks
for university students – helping millions
of students every year
• We focus on making solutions that are
easy to use for everyone
– "Netflix of eBooks"
• We want to give the reader tools and
methods today that they can apply to
their life tomorrow
• Chance to brand yourself in a high-quality
corporate library

Some of Bookboon’s References

What is a business book?
• An Introductory or in-depth eBook on specific business topics with hands on
tools and models that the reader can apply right away
• The books should be about a 2-hour reading experience i.e. 30-50 pages
• We want the reader to read about the topic today and use their knowledge
tomorrow
• We are also branching out into audiobooks and Expert Talks
• PDF and ePub format – viewable on all computers, tablets and phones
• Preferred topics are soft skills, management, leadership, HR, learning and
development.

We publish in PDF and ePub
• PDF is used in our eLibraries
• Very easy to use
• Always looks the same
• ePub is used in our online Reader (Premium)
• Very flexible to screen size incl. mobile screens
• Easy to read and very customizable
PDF
ePub - Laptop
ePub - Mobile

They say everyone has a good book in them…
Do you?

The Benefits of Choosing Bookboon
• Bookboon handles all the costs of publication. Authors will never be asked to pay anything to
have their books published.
• Bookboon has a top-notch marketing team that promotes all the books in their library.
• You’ll reach our worldwide audience, build your following and gain email list subscribers.
• Strengthen your brand as a published expert
• Generate new leads to your website or business through the book, our blog and your
author profile
• Personal branding: two book pages will be available for your biography/business profile.
• Receive competitive royalties from your book.

The Costs of Self-Publishing
• eBook Formatting – can cost anywhere from $200-$2,500 per book.
• Book Cover – the common range is $250-500 per book.
• ISBN – the going rate for a single ISBN is $125.
• Marketing – due to the extreme competition on Amazon, many authors
pay for advertising for their books. A minimal book promotion budget can
easily run $4000 or more.
Many people love the idea of writing a book but are intimidated by the costs.
Bookboon takes care of all these costs for their authors.

The Landscape of Publishing
• There are over 5,000,000 eBooks for sale on Amazon right now.
• 7,500 new books are added every single day.
• As a result, 90% of all books will sell less than 100 copies in their
lifetimes.
• On the other hand, there are only 1,700 books on Bookboon,
meaning your book will have astronomically better odds of being
seen.

You’ll Get an Author Profile on bookboon.com
• Each author has an author profile
• Describes the author and his/her
expertise in detail
• Shows the books they published
• Links to website and social media,
e.g. Twitter and Linkedin.

Royalties
• If your book is accepted, you are guaranteed a portion of the revenue
that the entire Bookboon library generates.
• On top of that, you will receive 10% of all the revenue generated by
your book.
• The revenue comes from our eLibrary and Premium subscribers.
• You will receive payments twice a year, in February and August.

Carole Spiers
Expert on work-related stress,
change management and
personal resilience.
Nick van Dam PhD
McKinsey Partner, CLO & HR
Executive | Professor L&D |
Professor
Linbert Spencer OBE
Director at The Centre for
Inclusive Leadership
You’ll be in good company…

Bookboon will use your book in two main ways
1. eLibrary solution: Bookboon’s corporate clients buy access to the whole
business collection for all employees.
Key Selling points:
- Very easy to use – "Netflix of eBooks"
- Content for all employees from interns to CEOs
2. Premium: Individual users can access the library through a monthly
subscription (most popular option) or they can buy individual books. In 2020
group/team accounts will be introduced.

16
The Bookboon eLibrary
Our Corporate clients pay for access to our
eBook library for their employees.
Key Selling points:
• Very easy to use – "Netflix of eBooks"
• Content for all employees from managers
to specialists
• Customized look and feel to fit corporate
style
• Highest usage rates in the learning
Industry

Overall: 60% Annual Usage Rate
Benchmark
Digital Learning Usage Rate:
Bookboon eLibrary
Expected Annual Usage Rate
45-60%8-15%

Bookboon - Premium

• Regular posts about newly
published books.
• Optional: an interview with
you about your book and
expertise
How will we market you and your eBook?
Search Engine
Optimization
BloggingSocial Media
Posts to
3.2 million fans
Weekly Newsletter
to 1.4 million
subscribers

Now:
Our meeting
Week 1-2:
Your proposal
The road to publishing your eBook
(Suggested timeline)
Week 3:
Contract signed
Week 8:
1st Chapter
Week 9:
1st chapter feedback
Week 30:
Final manuscript
Week 34:
Author review
Week 37:
Publication
Week 35:
Final author approval

Procedure and contact details
• Next Steps:
• Discussion about topics, proposals,
working titles and tables of contents
• Discussion about time frame
• Signing the contract
• Author Guidelines
(to be sent to you shortly):
• Manuscripts can be submitted in
Word format
Contact information:
Matthew Opanowicz
Phone: +44 2038 075 289
E-mail: mao@bookbook.com
Karin Jakobsen
Phone: +45 35 43 33 66
E-mail: khj@bookboon.com

Expectations of our
Authors
• High-quality proofread manuscript
• Peer review – ask a colleague or peer from
your network to critique your manuscript
• Provide extra material such as your biography,
descriptions and profile picture etc.
• Put all writing through a grammar checker,
such as the free version Grammarly, to catch
any typos.
• Communicate realistic deadlines and respect
these once they are agreed.

Next Step - Proposal
Here’s what we would like to see in a document of 1-2 A4 pages:
• Author biography – 1 paragraph
• Overview: Introduce the eBook and mention its central
questions and how you will address them.
• Who is your target audience?
• In which category do you believe your eBook will be
included on Bookboon’s site?
• Table of contents – titles and subtitles

Bookboon Authors Presentation

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