Flipboard is a social news aggregator that allows users to browse content from various social media feeds and websites. It displays content in an easy to consume magazine-like format. Users can customize their Flipboard experience by selecting different content streams from sources like Facebook, Twitter, blogs and RSS feeds to create their own personalized news magazines. The document discusses how Flipboard works, why it is an exciting platform that makes consuming social media more engaging, and how users can download the Flipboard app.

1. Flipboard
A book of the future

2. Flipboard is mentioned in the 2011 Horizon
report, along with IDEO concepts for ‘electronic
books’.
“The social magazine format used by Flipboard, for example, turns
the browsing of RSS-enabled web content into a serendipitous
experience, a dynamic journey that changes every time it is
opened.
Watch Future of the book
by IDEO

3. How does Flipboard work?
A social aggregator
• 21 sections allow for 21 content streams. Flipboard starts with
some preloaded sections you can delete.
Add a section
• Choose a stream/feed from any Facebook, Twitter, Google reader,
flickr, Instagram account/user
or
• Add a custom section: search for people, blogs, twitter users,
twitter lists.
or
• Choose a ‘pre-curated’ Flipboard stream
• Browse a category to find streams under topics of interest.

4. How does Flipboard work?
A social aggregator
Flipboard displays linked content as well, not just the
hyperlink…
• See text, images and play media inline
• Tap on a post/article to see the source post (eg full
blog article)
• Slide the post up to access a full interactive view of
the source, eg website.
• Slide along the timeline to see all recent posts
• Post or reply, comment etc via buttons.
flip tap slide

5. Why is Flipboard exciting?
• Makes social media more engaging as you can easily
read, see and play shared content without going to
the source or opening the link.
• Scan or read posts from different sources together in
one place, like a magazine editorial.
• Keeps you up to date with your favourite blogs, social
networks, as the Flipboard sections update
constantly.
• Customise content streams like an editor. Be active in
assembling your own knowledge bank vs using
another’s.

6. Preview or download Flipboard
To download the Flipboard
app:
• browse to this address on
your iPad or iPhone:
http://flipboard.com
Or
• Go to the iTunes store and
search for Flipboard.