Coke PP
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Coca-Cola Israel has developed a camera-equipped selfie bottle that allows users to take selfies using a 500 ml Coke bottle. The company plans to promote the selfie bottle through advertising campaigns across various media channels, press releases, social media buzz, bottle selfie events, and articles on their website. Their marketing strategy involves using attention-grabbing headlines in ads and keeping messages short, as well as promoting the selfie bottle on all social media platforms through eye-catching tweets, a dedicated Facebook page, Snapchat pictures, and a Pinterest board. They will declare 2017 the year of the selfie bottle challenge and encourage individuals to post selfies taken with the bottle on social media and attend selfie
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Coke PP
- 1. November 17, 2016 Coca-Cola Israel has developed a device that makes selfie sticks look subdued and ordinary in comparison. The company attached a camera-equipped base to a 500 ml Coke bottle to create what it calls the “world's first selfie bottle.”
- 2. • Create- • Ads for All Media Channels • Press Releases • Buzz on Social Media • Bottle Selfie Events (i.e. Summer of Love) • Articles • Webiste
- 4. • Attention-Grabbing Headline • Ad Photograph • Create Hyper-Links to Back Up Information • Keep it Short • Write it Like a News Story
- 5. • Include Ads on all Social Media Channels • Write Eye-Catching Tweets • Develop a Facebook Page • Send Selfie Bottle Pics to Snap Chat • Post a Board on Pinterest
- 6. • Declare 2017 A Selfie Bottle Challenge • Challenge Individuals to Post Their Selfie Pics on Social Media • Encourage Selfie Bottle Parties • Have a Contest on Facebook