The document discusses blogging and its benefits for research. It compares blogging to micro-blogging on Twitter, noting that blogs allow more time and space while Twitter is limited to 140 characters. Reasons given to blog about research include greater exposure, facilitating conversations, and connecting all work by tying projects together. Some challenges include the time commitment required for regular posting and monitoring comments. The document explores strategies for collaborative blogging, such as dividing labor and determining posting frequencies. It emphasizes that blogging can help create a "culture of sharing" by allowing online discussions and opinions.

1. OCCRL & B LOGGING
Collin M. Ruud

2. W HY DO “ WE ” BLOG ?
• Do you blog personally?
• Have you read any blogs recently?
• What do you think of blogs?
• Twitter is considered “micro-blogging” – how does Twitter and
blogging compare?

3. B LOGGING VS . T WITTER
 Blogging  Twitter
• More time/space to use • 140 character limit
• More links allowed, for • Hashtags for categorization
cross-referencing • Real-time, conversational
• Better categorization and • Only brief “blasts” of
cross-categorization information
• Pages & “full picture” • Multiple posts acceptable

4. W HY B LOG A BOUT R ESEARCH ?
 Go to http://www.collinruud.com/occrl (testing Website)
 Find the first post “Blogging Links”
• Click the first link “5 Reasons…” and read (2-3 minutes)
• Click the second link “Is Blogging/Tweeting Effective?” and read
first couple paragraphs
• Other links are also helpful – one shares a Twitter conversation about
Blogging about research

5. S HOULD WE B LOG ?
PRO CON
 More exposure  Time commitment
 Greater conversation  Weekly dedication
 “Stories” behind research  Monitoring
 Connects all of our work  Does personalization help?
• Ties in with Deb’s “circles”
of foci

6. S TRATEGIES FOR B LOGGING
 How do we split the labor? Each person responsible for a blog
post every so often?
 How often do we post? Do some post more often than others?
GAs vs. full-time staff ?
 What do we blog about? How often for: our own research in
focus; others’ research in focus; news items/new developments; focus
on a topic; etc.

7. M AIN P OINTS
 “Culture of Blogging” or “Culture of PR”
• Online discussions, new generations
• Look at FINAL link in blog post – read the comments.
• People WANT to share their opinions
• (Some are not so eloquent about it)
• We will moderate comments but this shows the culture shift that technology
affords
 Websites as Organic
• Find your favorite news, blog website
• How often is it updated? How active are the conversations?
• Do we want that?

8. T HAT ’ S IT.