"Powerful Questions for Powerful Results". Conversion rate optimization tips by Purna Virji from the Conversion Rate Rockstars panel at SMX Advanced 2015.
Collecting Qualitative Data for Smarter Marketing and CRO - SMX Milan 2015 Co...Purna Virji
Quantitative data isn't always enough-- learn why qualitative data is so vital for conversion rate success. I'll share tips on how to collect it and how to use it for multi-channel success.
Discover power optimization tips for your Shopping Campaigns, whether you're running on Bing Ads or Google AdWords. Tips include feed optimization, creative optimization and reporting. Presented by Purna Virji, Senior Training Manager at Microsoft.
PPC ROI Recharge: 5 Ways to Get More Bing for Your Buck | Digital Summit DCPurna Virji
Find actionable PPC advice, unique data and in-depth research to help you get more revenue from your PPC campaigns. Tips range from winning with Voice Search, mobile + local expert optimizations, optimizing Shopping campaigns as well as uncovering what impact brand-term bidding can really make on a campaign. Presented by Purna Virji at Digital Summit DC 2015
Give your Content Wings: How PPC Can Help Promote Your Content - Digital Olym...Purna Virji
It’s easy for people to think of PPC simply as a lower-funnel, acquisition-centric channel. But PPC is far more powerful than that. Come discover clever ways to use PPC to promote content, engage your audience and build customer loyalty at the same time. Fact: It’s easier than you think.
Clever Ways Brands use PPC for Customer Loyalty - MozTalk Philadelphia - Purn...Purna Virji
PPC can have a pretty significant impact on brand and subsequently on overall revenue. Let’s explore three different ways some of our best-loved brands leverage PPC to win hearts and dollars. From MozTalk Philadelphia, April 2016
The Science of Ad Copy Conversions - eMetrics SMXL Milan 2016 - Purna VirjiPurna Virji
La scienza delle conversioni applicata agli annunci. Learn how to apply the conversion formula to your ad copy. Presented by Purna Virji of Microsoft at eMetrics Milan 2016
Collecting Qualitative Data for Smarter Marketing and CRO - SMX Milan 2015 Co...Purna Virji
Quantitative data isn't always enough-- learn why qualitative data is so vital for conversion rate success. I'll share tips on how to collect it and how to use it for multi-channel success.
Discover power optimization tips for your Shopping Campaigns, whether you're running on Bing Ads or Google AdWords. Tips include feed optimization, creative optimization and reporting. Presented by Purna Virji, Senior Training Manager at Microsoft.
PPC ROI Recharge: 5 Ways to Get More Bing for Your Buck | Digital Summit DCPurna Virji
Find actionable PPC advice, unique data and in-depth research to help you get more revenue from your PPC campaigns. Tips range from winning with Voice Search, mobile + local expert optimizations, optimizing Shopping campaigns as well as uncovering what impact brand-term bidding can really make on a campaign. Presented by Purna Virji at Digital Summit DC 2015
Give your Content Wings: How PPC Can Help Promote Your Content - Digital Olym...Purna Virji
It’s easy for people to think of PPC simply as a lower-funnel, acquisition-centric channel. But PPC is far more powerful than that. Come discover clever ways to use PPC to promote content, engage your audience and build customer loyalty at the same time. Fact: It’s easier than you think.
Clever Ways Brands use PPC for Customer Loyalty - MozTalk Philadelphia - Purn...Purna Virji
PPC can have a pretty significant impact on brand and subsequently on overall revenue. Let’s explore three different ways some of our best-loved brands leverage PPC to win hearts and dollars. From MozTalk Philadelphia, April 2016
The Science of Ad Copy Conversions - eMetrics SMXL Milan 2016 - Purna VirjiPurna Virji
La scienza delle conversioni applicata agli annunci. Learn how to apply the conversion formula to your ad copy. Presented by Purna Virji of Microsoft at eMetrics Milan 2016
Drive Traffic and Conversions: 3 Secrets Amazon Doesn't Want You To KnowSearch Engine Journal
Wishing your ecommerce site had more organic traffic and higher conversion rates? Want to be a dominant player in your space?
In this Search Engine Journal webinar, you'll learn how to swipe Amazon’s top three traffic and conversion strategies.
DJ Sprague, CMO at Shopper Approved, will show you exactly how Amazon leverages the “UGC Trust Stack” to drive massive conversion rates while getting tons of organic traffic in the process.
In this presentation, you’ll learn:
- How to increase organic traffic up to 400% for product or service pages and get a conversion rate of up to 75%.
- What the latest consumer research says about the power of product reviews and user-generated content.
- Why Google loves the “UGC Trust Stack” and how they reward companies that use it.
SearchLove Boston 2019 - Veronica Romney - Google “You” vs Google “It”: The R...Distilled
Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.
In order to succeed, it's important that your brand be the authoritative source of information about your products, services, locations, and other key information.
Discover how personal brands like Sheryl Sandberg, Gary Vee, Top Marketers and more have cut through the billions of web results and become their own unique story.
Explore strategies for becoming a thought leader, and how you can leverage for SEO. Then study entities and why it is important to optimize your digital ecosystem to help Search Engines better understand your business. Get tips to get started.
If you are not optimizing your brand for authority on your branded terms, you're losing traffic to someone else who may not be telling your story the way you want.
Top Ten Paid Social Media Advertising Hacks Of All TimeHanapin Marketing
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business.
You’ll get expert-level Social PPC tips like:
*Cheaply targeting fans on social media
*Using content remarketing to generate sales and qualified leads
*Insights on the new ad formats for YouTube and Gmail
How paid advertising can increase organic exposure
4 Underutilized Google Analytics Features For Your PPC AccountsHanapin Marketing
Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google campaigns?
In this presenation, Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing discuss four Google Analytics features that are typically underutilized by PPC Account Managers.
You’ll get expert-level PPC tips like:
*Using custom segments to view specific splices of your data
*How to import your non-Google click data into Google Analytics
*Creating reports tailored specifically to the data you want to look at
*Finding measurement opportunities that come with new data
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year.
In this webinar presentation, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, and social, features you should absolutely be using already (hello call extensions!), best practices on tracking and routing phone calls, as well as more essentials you need for a successful 2016 mobile PPC strategy.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
Flash Series: Using Ad Testing Data To Set Up Foolproof TestsHanapin Marketing
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics.
You’ll get expert-level PPC tips like:
*The types and uses of different text ad tests
*Examples of ad tests with results
*Determining your segments and defining your metrics
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Don't let the constant flow of new updates and features in the PPC world stop you from succeeding in paid search. This strategy has helped us ensure record-breaking results for our clients, so we're sharing it now in hopes that it will help you too.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-new-PPC-strategy-2015.php
Breaking news!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will break down everything and anything you need to know in regards to these changes so that you are fully prepared for them.
In this NEW webinar, Larry will share:
- How these changes will impact your account
- What these changes really mean for you
- The best way to take full advantage of the changes
For more information on WordStream, visit www.wordstream.com.
For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Your Retargeting Sucks (But It Doesn't Have To!). PRESENTATION: Your Retargeting Sucks (But It Doesn't Have To!) - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #31B2
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
It's no secret: national brands struggle with being local. And it's understandable why. Immersing yourself in a community is much easier for a single-location business than for a national brand. In this presentation, I walk through how enterprise local companies can learn from their local SMB competitors and earn their place in front of local customers.
Presented at SearchFest 2016
InboundCon 2016: How to Use the Building Blocks of Website Personalization T...Powered by Search
Most websites have been designed with a one-size-fits-all approach, but did you know that if you make your website personalized for each visitor you can explode your sales. If you want to be on the cutting edge of digital marketing, you need to learn how to personalize your website for each user. The good news is, it’s easier than you think when you learn the fundamentals to website personalization. You will not want to miss this talk because Cara will share lessons learned from personalization case studies and how you can start building your foundation for delivering personalized website experiences. Catapult your business to new levels with this elite marketing strategy that will be shared at InboundCon.
Cara Harshman
The former Content Marketing Manager and Blog Editor at Optimizely, Cara Harshman is a preeminent voice in A/B testing and website personalization. She wrote the book A/B Testing on behalf of Optimizely’s co-founders and has spoken around the world. She dislikes writing autobiographical paragraphs but loves telling stories to live and digital audiences.
Drive Traffic and Conversions: 3 Secrets Amazon Doesn't Want You To KnowSearch Engine Journal
Wishing your ecommerce site had more organic traffic and higher conversion rates? Want to be a dominant player in your space?
In this Search Engine Journal webinar, you'll learn how to swipe Amazon’s top three traffic and conversion strategies.
DJ Sprague, CMO at Shopper Approved, will show you exactly how Amazon leverages the “UGC Trust Stack” to drive massive conversion rates while getting tons of organic traffic in the process.
In this presentation, you’ll learn:
- How to increase organic traffic up to 400% for product or service pages and get a conversion rate of up to 75%.
- What the latest consumer research says about the power of product reviews and user-generated content.
- Why Google loves the “UGC Trust Stack” and how they reward companies that use it.
SearchLove Boston 2019 - Veronica Romney - Google “You” vs Google “It”: The R...Distilled
Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.
In order to succeed, it's important that your brand be the authoritative source of information about your products, services, locations, and other key information.
Discover how personal brands like Sheryl Sandberg, Gary Vee, Top Marketers and more have cut through the billions of web results and become their own unique story.
Explore strategies for becoming a thought leader, and how you can leverage for SEO. Then study entities and why it is important to optimize your digital ecosystem to help Search Engines better understand your business. Get tips to get started.
If you are not optimizing your brand for authority on your branded terms, you're losing traffic to someone else who may not be telling your story the way you want.
Top Ten Paid Social Media Advertising Hacks Of All TimeHanapin Marketing
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business.
You’ll get expert-level Social PPC tips like:
*Cheaply targeting fans on social media
*Using content remarketing to generate sales and qualified leads
*Insights on the new ad formats for YouTube and Gmail
How paid advertising can increase organic exposure
4 Underutilized Google Analytics Features For Your PPC AccountsHanapin Marketing
Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google campaigns?
In this presenation, Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing discuss four Google Analytics features that are typically underutilized by PPC Account Managers.
You’ll get expert-level PPC tips like:
*Using custom segments to view specific splices of your data
*How to import your non-Google click data into Google Analytics
*Creating reports tailored specifically to the data you want to look at
*Finding measurement opportunities that come with new data
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year.
In this webinar presentation, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, and social, features you should absolutely be using already (hello call extensions!), best practices on tracking and routing phone calls, as well as more essentials you need for a successful 2016 mobile PPC strategy.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
Flash Series: Using Ad Testing Data To Set Up Foolproof TestsHanapin Marketing
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics.
You’ll get expert-level PPC tips like:
*The types and uses of different text ad tests
*Examples of ad tests with results
*Determining your segments and defining your metrics
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Don't let the constant flow of new updates and features in the PPC world stop you from succeeding in paid search. This strategy has helped us ensure record-breaking results for our clients, so we're sharing it now in hopes that it will help you too.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-new-PPC-strategy-2015.php
Breaking news!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will break down everything and anything you need to know in regards to these changes so that you are fully prepared for them.
In this NEW webinar, Larry will share:
- How these changes will impact your account
- What these changes really mean for you
- The best way to take full advantage of the changes
For more information on WordStream, visit www.wordstream.com.
For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Your Retargeting Sucks (But It Doesn't Have To!). PRESENTATION: Your Retargeting Sucks (But It Doesn't Have To!) - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #31B2
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
It's no secret: national brands struggle with being local. And it's understandable why. Immersing yourself in a community is much easier for a single-location business than for a national brand. In this presentation, I walk through how enterprise local companies can learn from their local SMB competitors and earn their place in front of local customers.
Presented at SearchFest 2016
InboundCon 2016: How to Use the Building Blocks of Website Personalization T...Powered by Search
Most websites have been designed with a one-size-fits-all approach, but did you know that if you make your website personalized for each visitor you can explode your sales. If you want to be on the cutting edge of digital marketing, you need to learn how to personalize your website for each user. The good news is, it’s easier than you think when you learn the fundamentals to website personalization. You will not want to miss this talk because Cara will share lessons learned from personalization case studies and how you can start building your foundation for delivering personalized website experiences. Catapult your business to new levels with this elite marketing strategy that will be shared at InboundCon.
Cara Harshman
The former Content Marketing Manager and Blog Editor at Optimizely, Cara Harshman is a preeminent voice in A/B testing and website personalization. She wrote the book A/B Testing on behalf of Optimizely’s co-founders and has spoken around the world. She dislikes writing autobiographical paragraphs but loves telling stories to live and digital audiences.
Cleverly Timing your Content Marketing to Build Brand Authority- SMX Advanced...Purna Virji
Actionable tips and real-life examples to showcase how to effectively secure media coverage for your existing content to help with branding and SEO efforts. Presented at SMX Advanced 2014.
How to Better Sell SEO to the C-Suite- MozCon 2015 Purna Virji
Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on Profit & Loss and better communicating SEO planning, forecasting, and strategizing.
By Purna Virji at MozCon 2015
Are you Prepared for Voice Search- BrightonSEO September 2016- Purna VirjiPurna Virji
Voice Search adoption rates continue to soar...how does this impact advertisers? Purna Virji shares 5 actionable steps that SEO, SEA and SEM marketers can do right now to help adapt for voice. From Brighton SEO, September 2016
Optimizing The Consumer Purchase Path - SMX 2015Justin Freid
Expanding the view on CRO from onsite optimization to the entire purchase path. Understanding how channels and messaging effect moving people along the path to purchase.
Data Visualization - Presentation at Microsoft IT Pro Mumbai July 2010Dhiren Gala
Mr. Sanjay Mehta, CEO, MAIA Intelligence Pvt. Ltd. was invited as a speaker at Mumbai IT Pro at Nehru Centre Worli an event organized by Microsoft Community Tech Days on July 24, 2010 on the topic Data Visualization in SQL Server 2008 R2.
This presentation highlights Data Visualization concepts and how to represent Data more effectively and intuitively.
Also highlights the technical aspects of Data Visualization in SQL Server 2008 R2.
IVB7 Webstreamer is the eminent streaming software and this allows the users to stream at lower bandwidths so that audience with bad internet connection can view the video content without compromising with the stream quality. For details visit http://ivb7.com.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Step Away From The Tools: How to Get a Picture View of Your Competition - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Training and Development Manager. #SMX #32B
Content Marketing That Wins: Making Brands, Readers AND Google HappySteve Radick
From Social Media Week Chicago 2013: Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
Content Marketing That Wins: Making Brands, Readers AND Google HappyCramer-Krasselt
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
During this session, Cramer-Krasselt search, social and content strategists Nick Papagiannis, Steve Radick and Scott Smith offer an integrated perspective and concrete tips to escape this numbers game and instead create high-quality content that reinforces your brand, delivers value to your customers and meets the needs of the mighty search engine.
SEO and content marketing, far from being separate entities, are simply two sides of the same marketing coin. On one side, there’s SEO: the art of optimizing the on-page, off-page, and technical aspects of your site to increase the likelihood that your intended audience can find you quickly. On the other side, there’s content marketing: the skill of creating useful, dynamic content that keeps your audience coming back for more. In this webinar, we’ll teach you how to put both sides of that coin to work to “buy” an ad strategy that really delivers.
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
SMX East 2016 | Paid Search & Social: The Ultimate Knock-Out PunchMMI Agency
MMI's Head of Public Relations and Social Media, Maggie Malek took the stage at SMX East on September 27th and shared how to merge search and social media advertising to deliver quality consumer experiences.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: The Art And Science Of Big Data In Search Campaigns. PRESENTATION: Back to Basics With Big Data - Given by Nancy Adzentoivich, @SEMSage - Resolution, Vice President & Managing Director. #SMX #22C2
Marketers and Creatives Need to Think Like Each OtherJeffrey L. Cohen
As marketing becomes more data-driven many of us have a tendency to ignore the creative side of things. Marketers come to the table with creative requests already decided and are merely looking for an execution plan. But creatives shun the analytics and want to solve a marketing problem with the big idea that they’re sure will resonate with the audience. Learn how to improve collaboration between marketers and creatives by thinking more like the other.
How to Create Video Content Using Hangouts on AirGrant Tilus
Presented at SMX West, March 5th, 2015
As the growth of video marketing continues, all organizations/brands have a unique opportunity to reach a larger amount of potential customers through the use of differentiated content.
In this presentation you will learn how organizations can systematically use Hangouts on Air to create a winning video strategy that leverages your internal team, strategic partners and current/prospective customers to create content that will reach a larger audience.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Amp Up Your Content Strategy & Campaigns With "Auditory Storytelling"G3 Communications
View the full webcast on demand here: https://dg-r.co/2GwiFl2
Join the members of Content4Demand as they set the stage for buyer-focused content and take a deep dive into podcasts including:
• Podcasts Rise in Popularity
• Creation and Best Practices
• Use Cases & Examples
Enterpreneurs Don't Guess: Building an MVNPBrian Massey
An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services.
Presentation from SMX West on tools for SEM outside of the Google array, including Followerwonk, log file analysis, the US census data, personas and SEMrush. Given March 13, 2014. San Jose, CA
This presentation accompanies a webcast about how to plan top performing marketing content, including mapping content to the buying cycle, plotting a 12 month editorial calendar and aligning content planning with buyer and business needs. The accompanying webcast is available here http://bit.ly/wmconf-webcast
"Think Like a Marketer" and bring your Talent Brand to the next level [webcast]LinkedIn Talent Solutions
Are you looking to bring your Talent Brand to the next level? Then get to know your new best friends in marketing! A strong partnership between recruiters and marketers can make the difference between a good Talent Brand and a great Talent Brand. http://bit.ly/1mxPpeA
In this free webinar, Bernd Leger, Vice President of Marketing at CloudLock, will give you a CMOs perspective on how recruiters and marketers can work together to build a fantastic Talent Brand. These two groups have a lot in common, and share similar goals around branding. Bernd will show you how to Think Like a Marketer and find the common ground you'll need to work together to bring your Talent Brand to the next level.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
Whether you’re a skeptic or you’ve already invested in a natural language strategy, getting a practical sense for how much natural language will impact your business is going to be the key to long-term success. Being thoughtful will pay off, knee-jerk reactions will not. Take thoughtful tips from agency pros to plan ahead, use what you have and drive results. This webinar brings over 40 years of collective marketing experience to dig into how natural language will impact content marketing, advertising strategy, and organic web traffic.
Presented by Glen Drummond at the 2014 MarketingProfs B2B Forum, Leading With Personas explores the insight and persona development process from four different Quarry client projects - 3 innovation stories and 1 glorious failure.
For more about how business leaders use personas to drive innovation, check out: www.quarry.com/lwp.
Similar to Tying in Qualitative Data: Conversion Rate Optimization Panel from SMX Advanced 2015 (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
8. #SMX #22B @PurnaVirji
We Need More
Information First
Image Source: https://s-media-cache-ak0.pinimg.com/736x/7e/5e/2b/7e5e2b9078901622a2c38353fa05cec9.jpg
10. #SMX #22B @PurnaVirji
Listen to the HiPPOs
Take ideas directly from others
Only look at quantitative data
Ways to Fail
11. #SMX #22B @PurnaVirji
Give Yourself an Edge
Give Yourself
an Edge
Image Source: http://www.imagozone.com/var/albums/albume/U2%20No%20Line%20on%20the%20Horizon/U2%20-%20No%20Line%20On%20The%20Horizon012.jpg
12. #SMX #22B @PurnaVirji
Study Qualitative Data
i.e. Read Minds and Discover
• Wants and needs
• Interaction with site
• Why they leave
• Why they buy
13. #SMX #22B @PurnaVirji
Insights we can get
1. Purchase Motivations
2. Purchase Funnel Experience
3. Barriers to Conversion
38. #SMX #22B @PurnaVirji
1. Be the Consumer
Go Through Full-Funnel
Desktop + Mobile
Ask Questions
Record Reactions + Thoughts
Image Source:http://communicatebetterblog.com/wp-content/uploads/2014/03/grand-budapest-concierge.jpg
39. #SMX #22B @PurnaVirji
Identify Weak Points
Compare Against User Data
Surprisingly Effective
1. Be the Consumer
Image Source:http://communicatebetterblog.com/wp-content/uploads/2014/03/grand-budapest-concierge.jpg
40. #SMX #22B @PurnaVirji
• Camtasia
Tools:
1. Be the Consumer
• Magitest
Image Source:http://communicatebetterblog.com/wp-content/uploads/2014/03/grand-budapest-concierge.jpg
47. #SMX #22B @PurnaVirji
Review Their Sales Funnels
• Value prop
• Selling style
• Overcome objections
3. Check Out the Competition
48. #SMX #22B @PurnaVirji
Indirect Competition
• Better understand audience
• How they communicate
• Different buttons to push
3. Check Out the Competition
68. #SMX #22B @PurnaVirji
Excellent example of
user testing script:
–From Steve Krug
–http://bit.ly/ux_script
7. Usability Studies
69. #SMX #22B @PurnaVirji
101 tip (but important)
• Review heat maps + scroll behavior
– How much and what types of info
Tools
–CrazyEgg
–ClickTale
7. Usability Studies
71. #SMX #22B @PurnaVirji
Now You’re Well Equipped
• Identify standouts
–Top objections: How to address
–Top purchase triggers: How to play them up?
–How much info is consumed: Ideate layout
72. #SMX #22B @PurnaVirji
• Create hypotheses and test plans
• Prioritize testing opportunities based on:
–Test cost and opp. cost
–Potential impact
Now You’re Well Equipped
73. #SMX #22B @PurnaVirji
• Don’t have to do all seven
–Start with first five
–More the better
• Past Results
–Lifts over 30%-40%
Make the Case
74. #SMX #22B @PurnaVirji
In Summary
Gather
Qualitative
Data
Create
Better-
Informed
Testing
Plans
Reap
Rewards!
I like these slides– I just moved around the questions, so the design alternates.
The image looks a litle stretched, but else it works.
This grey background isn’t working for me. Can we switch out?
This grey background isn’t working for me. Can we switch out?
Love this image!!
This slide will be common across all 7, so can we come up with a background that suits them all? Also, should we indicate cost like restyaurants do on yelp, with $, $$ and $$$? Same with time, we can have hourglasses? Wherein, one hourglass is highlighted and the test are greyed out?
Maybe a background image like this? http://www.quantumworkplace.com/wp-content/uploads/2013/10/blog-2013-10-17-Illustration-raised-hands-300x300.jpg
The grey isn’t working for me.
Maybe a background image like this? http://www.quantumworkplace.com/wp-content/uploads/2013/10/blog-2013-10-17-Illustration-raised-hands-300x300.jpg
The grey isn’t working for me.
Maybe a background image like this? http://www.quantumworkplace.com/wp-content/uploads/2013/10/blog-2013-10-17-Illustration-raised-hands-300x300.jpg
The grey isn’t working for me.
This slide looks clunky.
Can we switch the grey to something else please? And make the text prettier?