Whether you're an established brand or new to the game, you need to take advantage of the world's fastest growing online marketplace. Here are some tips to help optimize your store for growth and success in the ecommerce future.

1. HOW TO WIN
ON AMAZON:
GROW YOUR BUSINESS IN
THE ECOMMERCE FUTURE

2. RETAIL AND ECOMMERCE
ARE CONSTANTLY EVOLVING
– AND AMAZON IS LEADING THE CHARGE.

3. WHILE DEPARTMENT STORES
CLOSE LOCATIONS, ONLINE
MARKETPLACES ARE
HELPING BRANDS CLOSE
MORE BUSINESS THAN EVER.

4. AMAZON IS AN UNMATCHED
GROWTH OPPORTUNITY FOR EVERY
COMPANY. IT’S ALSO HOME TO TWO
MILLION SELLERS – ITSELF INCLUDED
– SEEKING CUSTOMER ATTENTION.

5. FOLLOWING ARE THE STATS YOU
NEED TO RISE ABOVE AMAZON
MARKETPLACE COMPETITION –
AND TIPS FOR PUTTING THEM INTO USE.

6. TO HELP YOUR
AUDIENCE FIND
YOUR BRAND,
AMAZON IS THE
SEARCH ENGINE
DESERVING
YOUR FOCUS.
begin the
buyer’s journey
on AMAZON.
44%
OF CONSUMERS

7. 180 AMAZON FULFILLMENT
CENTERS EXIST IN THE U.S. TODAY
– UP FROM 60 IN 2015.
77.5 MILLION PEOPLE
LIVE IN ZIP CODES OFFERING
SAME-DAY AMAZON DELIVERY.

8. RETAILERS’ SALES
INCREASE BY 50%
WHEN THEY SELL
ON AMAZON.
The operational and logistics benefits of a Fulfillment
by Amazon (FBA) label are nearly impossible to match.

9. FIVE KEY ELEMENTS
DETERMINE YOUR RANKING IN
AMAZON’S SEARCH ENGINE:
FULFILLMENT
PRICE
CONVERSION
REVIEWS
RELEVANCY

10. $
1.5 BILLION
IN SALES
GENERATED
IN 2015 FROM
AMAZON
SPONSORED
PRODUCTS

11. HOW CAN YOUR BRAND
TURN THOSE PRIORITIES
INTO ECOMMERCE SUCCESS?
THE ANSWER IS THREE-FOLD:

12. Conversion rates determine your placement in
Amazon search, so your product’s launch could
make or break its future.
FOCUS ON
QUALITY OVER
QUANTITY.

13. CREATE PROFESSIONAL
PRODUCT PAGES WITH TEXT
AND IMAGES OPTIMIZED FOR
HUMAN SHOPPERS.
(Keyword stuffing won’t help you here.)

14. Follow the performance feedback loop:
launch, measure, optimize, repeat.
ALWAYS BE
TESTING.

15. MONITORING PROFITABILITY,
RETURN RATE, PRODUCT
REVIEWS, SALES RANK AND DAYS
OF INVENTORY HELPS YOU GET
TO KNOW YOUR CUSTOMERS AND
IMPROVE THE WAY YOU SELL.

16. (Spoiler alert: there’s no easy answer here.)
UNLOCK THE
SECRET TO
AMAZON SEO.

17. GET FAMILIAR WITH THE AMAZON
SEARCH ALGORITHM’S TOP FACTORS:
FULFILLMENT TYPE (FULFILLMENT
BY AMAZON), PRICE, CONVERSION
RATES, CONTENT RELEVANCY,
AND REVIEWS.

18. FOR EXAMPLE,
A PRODUCT
RECEIVING
MORE THAN
50 REVIEWS
TENDS TO LIFT
ITS CONVERSION
RATES BY 5%
.
It’s valuable because
more than 61%
of
consumers read online
reviews before making
a purchase.

19. INVEST IN SPONSORED PRODUCTS
AND MEASURE YOUR SUCCESS
BY YOUR ADVERTISING COST OF
SALES (ACOS), IMPRESSIONS, UNIT
ECONOMICS AND CONVERSIONS.

20. DATA-DRIVEN SALES AND
ONLINE MARKETPLACES ARE
THE FUTURE OF RETAIL.

21. AMAZON
MAY BE KING,
BUT OTHER
HEAVYWEIGHTS
ARE VYING
FOR THE PRIZE.
The Walmart marketplace
has 1,000 retailers, and
Facebook and Pinterest
may soon become
ecommerce channels.

22. WHEN YOU LISTEN TO YOUR
CUSTOMERS, ADAPT WITH TRENDS
AND TEST YOUR RESULTS, YOU
CAN EVOLVE WITH THE CHANGING
INDUSTRY AND COME OUT ON TOP
OF YOUR COMPETITORS.

23. Follow Teikametrics on Twitter.
Like us on Facebook.
Read our blog.
Contact us.
CHECK OUT OUR FREE EBOOK:
“The Amazon FBA Seller’s
Guide to Sponsored Products”