Discover power optimization tips for your Shopping Campaigns, whether you're running on Bing Ads or Google AdWords. Tips include feed optimization, creative optimization and reporting. Presented by Purna Virji, Senior Training Manager at Microsoft.
9. #SMX #14C @PurnaVirji
Cheat sheet
- Include the following:
• Brand + Product Name + Product Type + Gender
+ Size + Color (if applicable)
E.g. Patagonia Artic Thermal Winter Jacket, Men's Size L, Blue
- Normalize to most common (Male vs Men’s)
- Know your limits: 35 | 150
TIP:
Check the search
term report for
ideas to make titles
more relevant.
27. #SMX #14C @PurnaVirji
Make your descriptions werk!
Actions while shopping
90%of retail shoppers use
smartphones in stores.
77%of searches mentioning
“coupon” are initiated on a
smartphone or tablet.
Source: Hitwise Source: Marketing Land
31. #SMX #14C @PurnaVirji
Reviews and ratings
Ratings from advertiser’s
site and trusted third parties
Product ratings3
Display only for merchants
with high ratings
Elite merchant badge1
Automatically detected by
price changes in feeds
Price drop alerts2