Creativity, Innovation &
Entrepreneurial Thinking
Dr. Jonathan Marks
FitCon 2016 – Emperor’s Palace
Creativity
Be an original
• Non-conformists move
the word
• Defaults have social
origin
• Rejecting the default
• Performance &
creativity are not the
same thing
• Counterintuitive logic –
security gives rise to
creativity.
• Creativity is linked to
failure; failure is part of
discovery
Creativity is a process
Creativity is about originality - reject the default
Creativity is a bounded process
Collaboration is central to creativity
You need to be prepared to fail
Ideas
Ideas take time to evolve
Ideas emerge at the ‘collision of hunches’
‘Spaces’ are where ‘ideas have sex’
Increases in connectivity lead to creativity
Chance favors the connected mind.
Entrepreneurial Thinking
Innovation
1. Find opportunity in adversity.
2. Do more with less.
3. Think and act flexibly.
4. Keep it simple.
5. Include the margin.
6. Follow your heart.
Jaipur Foot
Questions

FitCon 2016 Conference Presentation

  • 1.
    Creativity, Innovation & EntrepreneurialThinking Dr. Jonathan Marks FitCon 2016 – Emperor’s Palace
  • 2.
  • 6.
    Be an original •Non-conformists move the word • Defaults have social origin • Rejecting the default • Performance & creativity are not the same thing • Counterintuitive logic – security gives rise to creativity. • Creativity is linked to failure; failure is part of discovery Creativity is a process Creativity is about originality - reject the default Creativity is a bounded process Collaboration is central to creativity You need to be prepared to fail
  • 9.
  • 10.
    Ideas take timeto evolve Ideas emerge at the ‘collision of hunches’ ‘Spaces’ are where ‘ideas have sex’ Increases in connectivity lead to creativity Chance favors the connected mind.
  • 12.
  • 15.
  • 18.
    1. Find opportunityin adversity. 2. Do more with less. 3. Think and act flexibly. 4. Keep it simple. 5. Include the margin. 6. Follow your heart.
  • 19.
  • 22.

Editor's Notes

  • #4 What does it mean to be creative? Its not always what it seems – above is an early architectural sketch from Frank Gehry. Following two pics show how creativity progresses. JM to talk about elements of creativity and how these are mostly about perception and how we view the world.
  • #5 What does it mean to be creative? Its not always what it seems – above is an early architectural sketch from Frank Gehry. Following two pics show how creativity progresses. JM to talk about elements of creativity and how these are mostly about perception and how we view the world.
  • #6 What does it mean to be creative? Its not always what it seems – above is an early architectural sketch from Frank Gehry. Following two pics show how creativity progresses. JM to talk about elements of creativity and how these are mostly about perception and how we view the world.
  • #7 Talk about the book Originals by Adam Grant and use the example of Warby Parker (see next slide) who created an amazing business bucking all trends. Grant didn’t recognize their potential as an early investor.
  • #8 Second example – The Toaster Project
  • #9 Second example – The Toaster Project
  • #10 These are the four interlocking areas that I am covering – possible they can be presented as a graphic rather than a list. The logic is that the ability to be creative will lead to the generation of ideas (through the practice of ideation), when one adds entrepreneurial thinking into the mix, this can lead to breakthrough/disruptive innovation.
  • #11 Will talk about the work of Steven Johnson
  • #12 Second example – The Toaster Project
  • #13 These are the four interlocking areas that I am covering – possible they can be presented as a graphic rather than a list. The logic is that the ability to be creative will lead to the generation of ideas (through the practice of ideation), when one adds entrepreneurial thinking into the mix, this can lead to breakthrough/disruptive innovation.
  • #14 Will talk through the five principles of effectuation – these are best depicted with some images as above (if possible)
  • #15 Examples to come of SA gym owner/entrepreneur
  • #16 These are the four interlocking areas that I am covering – possible they can be presented as a graphic rather than a list. The logic is that the ability to be creative will lead to the generation of ideas (through the practice of ideation), when one adds entrepreneurial thinking into the mix, this can lead to breakthrough/disruptive innovation.
  • #19 Will talk about the work of Steven Johnson
  • #20 2nd example – frugal innovation – Jaipur Foot
  • #21 2nd example – frugal innovation – Jaipur Foot
  • #22 Will talk about the work of Steven Johnson
  • #23 Closing points.