Fish quality is determined by several factors including its compliance with predetermined standards, total characteristics that satisfy needs, and freshness parameters like appearance, flexibility, eyes, and gills. The freshness of fish can be assessed through sensory analysis by sight and touch, as well as through microbiological tests, chemical analysis of pH, hypoxanthine content, and breakdown of proteins, fats, and nucleotides. Maintaining the quality and freshness of fish involves proper handling from catch to processing to storage and distribution.