This document provides a summary of Fiona Cheshire's experience and qualifications. She has over 15 years of experience in pharmaceutical sales, consistently exceeding sales targets and achieving high patient enrollment numbers. Her strengths include building strong customer relationships, effective communication skills, and the ability to work well independently or as part of a team. She is currently seeking a new opportunity in pharmaceutical sales.

1. Fiona Cheshire BA (Hons)
Strengths
 A highly skilled pharmaceutical representative
 Adept at building strong and successful customer relationships
 Skilled at identifying and delivering business opportunities
 Tenacious, energetic and self motivated
 Proven track record in achieving and exceeding targets
 Able contributor and driver in a team environment
 Strong and effective communicator
 Determined and assertive, particularly working through unprecedented customer
disapproval of the withdrawal of Clarytin
Experience
Bayer
March 12- Oct 15 General Medicine’s Xarelto GP Medical Representative
 Have exceeded sales target in 2014. 122% YTD, 24% market share
 2015 Sales YTD 111% to target with market share at 26%
 Over the last year I have organised 2 state based RACGP meetings
 Accepted the task of mentoring 2 new colleague’s
 Achieved 58 doctor enrolments into the Xarelto PFP resulting in 101 patient
enrolments
 Built a close and effective partnership with my territory partner recognised with a
nomination for the Collaboration Award for 2014
 Strong communication skills resulting in being chosen as SA trainer for Concur
 Maintained excellent communication with the hospital team throughout
 Building strong productive relationships with other Bayer teams on my territory
 Organised over 20 round table and evening meeting
 Provided continual training/ updates for the Womans Health Team on Xarelto
Jan 08 – March 12 At home for my family
Merck Sharpe & Dohm
July 04 - Jan 08 Chronic Disease Management Coordinator

2.  Provided a specialised service to selected GPs
 Managed a team of nurses providing health assessments to specific patient
groups. Those we had identified as at risk from Osteoporosis or Cardio Vascular
disease
 Constructed management plans and Team care arrangements for GPs
 Enrolled 1,982 patients in the MdCare program of which 1,221 patients
completed a management plan and/or team care arrangement
 Created a bank of allied health care professionals throughout the Northern
Adelaide region who would work with patients without charging a fee gap.
Resulting in a measurably enhanced patient participation rate
 Achieved 110% of total script target
 Achieved 166% target for Fosamax scripts
 Average script yield per GP was 17.3, National average was 13.9 and SA was 16.2
 Achieved highest average initiation per GP for Fosamax scripts, 12.8 per GP
 Received significantly higher than average positive customer feedback in surveys
carried out by territory reps on the 39 GPs I worked with
 Provided daily feedback to territory representatives and weekly written reports
 Created increased results working intensively with smaller GP groups.
Schering-Plough Hybrid GP / TM Represenative, The senior member of a 5 person sales team with a
April 01 – April 04 territory of 1 major Teaching Hospital, 5 District Generals and 900 Gps.
 Customer base was both GPs and Specialists.
 Looked after 3 District general Hospitals calling on ENT, Respiratory and
Dermatology.
 Consistently exceeded call rate; coverage and frequency of target GPs. In 2003
achieved GP contact rate of 5.5 per day, territory average 4.4 and Regional
average was 4.2
 Portfolio of CVD, respiratory, allergy and dermatology products
 Participated in 3 major product launches, Neoclarityn, Asmanex and Ezetrol
 Innovative in finding new ways to gain access to clients
 Recognised as task driven, achieving 50% of entire team CV audits target.
 Following discontinuation of Clarityn I implemented 8 successful product switch
programs from Clarityn to Neoclarityn
 Performed Territory level liaison with co-promoter, MSD. Coordinating target
lists and chairing weekly meetings.
 Chosen to coach and mentor 3 team members

3. Innovex UK Member of Quantum, the most successful contract sales team of Innovex UK.
October 97 - April 01
 Worked within dedicated and syndicated sales, demanding flexibility and drive
 Consistently achieved call rate and exceeded meeting targets
 Increased frequency and coverage to target GPs in high potential bricks
 Acquired extensive primary and secondary care experience
 Performed in the cardio-vascular, CNS, pain and respiratory markets
 Achieved Senior Representative status
Greenwich Air
Services USA
March 97 - July 97 Human Resource specialist
 Screened, interviewed and managed new employees
Bristol Myers-Squibb
June 96 - March 97 Medical Representative with permanent status.
Advanced from an initial contract position by quickly achieving set targets
 Achieved success within a sales based, target driven, competitive market
 Delivered increased sales by nurturing strong GP relationships
Innovex UK Medical Representative working with Abbott Laboratories.
October 95 - June 96
 Increased sales and market share by improving frequency to target GPs
 Successfully gained formulary status within two large GP practices.
Brands Electronics Group Coordinator for flexible resourcing and production.
June 94 - October 95
 Achieved a successful balance between client needs and resource flexibility
 Managed discrete projects for major clients such as Motorola and Compaq
Melville Craig Recruitment Consultant, managing an established client portfolio.
1994
 Successfully located and placed personnel to match customer needs.
Education Medicines Australia with distinction
ABPI with distinctions, May 1998
1983 - 1994 BA (Hon’s) Business Studies, Napier University Edinburgh, 1989- 1994

4. BA placement, Marks & Spencer Management Program, 1993
Referees Available on request
Contact Email fionacheshire2009@gmail.com