Richard Brooks is a driven and results-oriented pharmaceutical professional with over 25 years of experience in sales, planning, and relationship building. He has a proven track record of consistently achieving sales targets and gaining formulary approvals. His experience spans multiple therapy areas including pain management, respiratory, oncology, and more. Currently he is seeking a new opportunity in the pharmaceutical industry to apply his skills in key account management, networking, and developing advocacy.

1. Page 1
Richard Brooks
Mobile: 07484 730814
E-mail:richard.2brooks@btinternet.com
Professional Profile
Determined, driven and results-orientated within the Pharmaceutical Industry, an extremely
professional approach to work. Demonstrates exemplary levels of customer service and offers
a broad range of skills and knowledge including sales, planning, excellent networking
experience with key customer groups within the NHS e.g., Hospital Departments, Medicines
Management , CCG Influencers , Chief Operating Officers, Commissioners, Primary Care and
Pharmacy to create selling opportunities. Balances creativity with a pragmatic approach to
tasks whilst remaining calm, adaptable and flexible to other approaches. Excellent
relationship-building skills. Succeeded in consistently achieving high SVT, growth in market
share, positive guidelines/formulary successes. Substantial experience with two major
Pharmaceutical companies. ABPI Qualified 1993.
Key Skills and Abilities
 Key account management skills: Builds long-termrelationships to achieve sustainable
growth, e.g. Smart business planning and focus with key customers within Secondary
Care, CCG’s, Primary Care and Pharmacy.
 Strong Networking/influencing skills: Focuses on achieving the best result with internal
and external customers and creating additional selling opportunities for the brands. e.g.
developing strong brand advocacy and key opinion leaders across relevant territories to
influence Hospital Formularies, sales growth and create further business opportunities.
 Planning: Well-organised, makes informed decisions based on available information.
Uses experience to develop projects through to completion within time and budget.
 Loyalty: Builds trusting, honest and transparent relationships with company and
customers to achieve long term success.
Therapy area experience
 Pain Management – Rheumatology e.g. Joint Injection Training, Opioids
 Urologly- Secondary, Primary Care experience including Formulary/Guidelines
inclusion
 Respiratory Medicine (current)
 Cardiovascular (Hypertension)
 Mental Health
 Antibiotics
Territory Area Experience
 Humberside,East Riding of Yorkshire, Yorkshire, North East of England, East
Midlands/Lincolnshire
Career History
Napp Pharmaceuticals Ltd – Healthcare Development Manager – Respiratory, Pain
Management, Oncology Products.
Jan 2006 – 2016 – Reason for leaving , Redundancy.

2. Page 2
Workingwithin CCG’sandbeingresponsible fordevelopingaccountplansforeachkeyaccount,
developingaccessandadvocacy,creatingnetworksandpositiveenvironmentforprescribing the key
brandswithinthe therapyareas. Includes experiencewithMedsMgt,Hospital Consultants,CCG
Primary/Secondary Care PrescribingLeads and otherkeystakeholders includingGP Federations.Recent
role and responsibilitiesincluded 80%Secondary/Primary Care working due the product focus. Key
customergroupsworked included Hospital departments andConsultants,Pharmacy, Care of the
Elderly.
Recent Key Achievements
 2 x Formularysuccesses(1within8 weeksof launch).
 Successingaining product substitutionwithinPrimary Care.
 Gainingaccessto increasinglychallengingNHSCustomerstobreakdownbarrierstoprescribing.
e.gPrimary and Secondary Care through to Key CCG Customers.
 Consistently achievingexpectedsalestargets withpromotedbrandsovermanyyears.
 Developingtherapyare projectsatCCG and GP Federationlevelstoachieve salesgrowthand
customerloyalty.
Key Activities/Networking
 Successful engagementwithKeyNHScustomergroups e.g.HealthScience Networks,Industry
Alliance Groups,GPFederations, LPCGroupsand MedicinesManagementTeamstocreate
positive prescribingenvironmenttogenerate salesgrowth.
 Successful engagementandabilitytobuildlongtermrelationshipswith Primary,Secondary
care and payer customers.
 OrganisedandsupportedbespokeGPFederationDirectorsmanagement course (preferred
partnerof choice) whichresultedinsubstantialsalesgrowthlocallyandnetworking
opportunities.
 Developedprofessional businessrelationshipswithKeyNHSCustomerse.g. GPPrescribing
Leads, Hospital Specialists,Pharmacy Leads, CommissionersandTherapy area Leads to drive
businessgrowth.
 InfluencingMedsMgt Leads – specificallysucceededingainingagreementtodelayaguideline
decisionforproductinorderto utilise HeadOffice inputintoprovidingfurtherinformation(3
days’ notice) – gainedaccessdue to workingrelationshipandapprovedwayof working
comparedto othercompanies.
 SustainedkeyrelationshipwithformerChiefExecutive withexcellentlinksandinfluence in
NorthYorkshire & NE NHSTrusts.
 Good understandingandknowledge of NHSEnvironmentandhow the NHS operates.
 Experiencedatarranging KeyEducational meetingsat Primary and Secondary Care level and
alsowithinNHSNetworkgroupse.g.HealthScience Networks.

Pfizer Ltd 1993 – 2006 – Senior Primary Care Specialist
Therapy area – Pain Management , Neuropathic Pain , Oncology , Hypertension,
Urology, Mental Health and Antibiotics.
Roles/Experience
 SeniorKey Account Manager specialisingin coveringPrimary, Secondary Care and Key NHS
Customers.
 Lead role working with UrologySpecialistslaunchingViagra and achievingFormulary Status.
 DistrictFieldTrainingCo-ordinator.
 Regional FieldTrainer,experiencedatrunningcoursese.g.PresentationSkills, AdvancedSelling
Skills,NLP, Covey,Belbin.
 Educatedto A Level standard – MathematicsA,PhysicsB,GeographyB

3. Page 3
Hobbies/Interests
Golf,Snooker(local league player),LeedsUnitedFootballFan,Cooking