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Finding Your Web Content Balance
The document discusses the importance of a balanced content strategy for websites, emphasizing that purposeful content should align with the goals of both the organization and its audience. It outlines three critical factors for developing a successful content strategy: purpose, people, and process, stressing the need for clear ownership, support, and a defined workflow. Additionally, it encourages starting with manageable changes and gradual improvements to achieve an effective content balance.
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Finding Your Web Content Balance
- 1. Finding your web contentbalance Lisa Maria Martin | Cause Camp | April 4, 2014
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- 7. Total and utterchaos?
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- 10. Content is allyour stuff.
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- 13. #CauseCampLNK Strategy is thinkingthrough what it would take to achieve what you want & assessing whether it’s realistic to try. - Roger L. Martin
- 14. #CauseCampLNK So what is contentstrategy?
- 15. It’s a framework fordeveloping useful, usable web content.
- 16. #CauseCampLNK How do wedo that?
- 17. #CauseCampLNK 1. Blood 4. Cake 2.Sweat 3. Tears
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- 19. #CauseCampLNK Create an engaged &sustainable strategy by considering three factors:
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- 23. #CauseCampLNK Your audience hasa purpose.
- 24. #CauseCampLNK Your content needsa purpose.
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- 26. #CauseCampLNK Purposeful content supports whatyou want & what they want
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- 36. #CauseCampLNK You can tella lot about an organization from its homepage.
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- 39. #CauseCampLNK Content should help otherssupport your mission. Bottom line:
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- 41. #CauseCampLNK You cannot undertakea large content program without having a significant impact on your people and processes. - Kristina Halvorson
- 42. #CauseCampLNK Your content strategy musttake your people into account.
- 43. 1. Your content needsshepherds.
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- 51. #CauseCampLNK The answer cannotbe “no one.”
- 52. #CauseCampLNK The answer cannotbe “everyone.”
- 53. #CauseCampLNK Give a manthe secure possession of a bleak rock, and he will turn it into a garden; give him nine years lease of a garden, and he will turn it into a desert. - Arthur Young
- 54. #CauseCampLNK Lack of specific ownershipwill derail you.
- 55. 2. Your shepherds needsupport.
- 56. #CauseCampLNK You can onlyhave the content that your team can maintain.
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- 59. #CauseCampLNK Otherwise you get inefficientmaintenance
- 60. #CauseCampLNK Otherwise you get verystressed out
- 61. Do not biteoff more than you can chew.
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- 63. #CauseCampLNK Fit content plansto your team’s size, budget, & workload.
- 64. #CauseCampLNK If it doesn’twork for the people who do the work, it doesn’t work. Bottom line:
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- 69. #CauseCampLNK What do youhave to do to move content through the cycle?
- 70. Start with yourpurpose.
- 71. #CauseCampLNK • What areyour goals? • Who is your site for? • What do they need?
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- 73. #CauseCampLNK • What canyou use? • What’s weighing you down? • What’s missing?
- 74. Look at yourworkflow.
- 75. #CauseCampLNK • Who isinvolved? • Where are the bottlenecks? • Where do you need to flex?
- 76. Launch is justthe start.
- 77. #CauseCampLNK • What willyou measure? • How will you measure? • What will you change?
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- 79. #CauseCampLNK Websites are not “setit and forget it.”
- 80. Websites need careand feeding.
- 81. #CauseCampLNK Plan for everyphase of the content cycle. Bottom line:
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- 84. #CauseCampLNK That’s the idealscenario.
- 85. #CauseCampLNK But things aren’talways ideal.
- 86. #CauseCampLNK If you can’toverhaul your entire website, what can you do?
- 87. #CauseCampLNK Start where youare. Use what you have. Do what you can. - Arthur Ashe
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- 90. #CauseCampLNK What can youdo within your constraints?
- 91. 1) Break itinto pieces.
- 92. 2) Determine yourpriorities.
- 93. 3) Fix justone thing.
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- 95. #CauseCampLNK Plan content thatties back to your purpose.
- 96. #CauseCampLNK Plan content that youcan maintain.
- 97. #CauseCampLNK Plan content forlaunch and beyond.
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- 100. #CauseCampLNK Content Strategy for theWeb Kristina Halvorson & Melissa Rach
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