The document discusses the importance of structured content and outlines strategies for understanding, organizing, and connecting content through an audit and redesign process. It recommends planning an audit to measure specific aspects of content, tracking patterns and themes in notes, and presenting findings visually rather than through spreadsheets. It also suggests grounding an organizational sitemap in strategy, testing and iterating the structure with feedback, and using structure as a collaboration point. The overall message is that structure helps content be understood, organized and connected.