All the cool kids seem to be doing it: bringing financial aid, tuition payments, registration, and other student services together under one virtual umbrella—the coveted “one-stop shop.”
Not surprisingly, creating a web presence for previously siloed offices can prove challenging. There are limited resources, wide-ranging audiences, long histories of territorialism—and we haven’t even started digging into the content.
Using the George Washington University’s recent undertaking as an example, this presentation will discuss the ups and downs of creating a single web presence for multiple organizations: gathering project support with user research and analytics, identifying where organizational challenges impact content, and keeping the peace—and your sanity—amid stakeholder tension.
Delivered at Confab Higher Ed, November 12, 2013
29. Marcus
NEW
STUDENT
Major:
Undecided
in
Columbian
College
of
Arts
&
Sciences
Hometown:
Albany,
NY
Goal:
Sign
up
for
the
right
classes
without
any
hassle.
“
I had no idea my
loans could mess up
my registration.
”
30. Lenore
STAFF
Office:
Office
of
Student
Financial
Assistance
Hometown:
Washington,
DC
Goal:
Be
a
guide
when
students
and
parents
are
lost
in
the
system.
“
You have to be patient.
You have to remember
that they’re just kids.
”
31. Gary
PARENT
Profession:
Lawyer
Hometown:
Trumbull,
CT
Goal:
Handle
transacLons
as
quickly
and
efficiently
as
possible.
“
Why isn’t this easier? I’m
paying enough money for
it, after all.
”