Finding value for the library

FINDING
FOR THE LIBRARY
PAARL National Summer Conference 2016
Library Analytics: Data-Driven Library Management
20-22 April 2016, Manila
https://www.google.com/search?q=value&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjGpZumnpjMAhXG5aY
KHd6XCuIQ_AUIBygB&biw=1252&bih=576#imgrc=K4UtKZv3o-s_sM%3A

JUST TO START OUR CONVERSATION...
Me: Anak, do you think
libraries are
valuable/important?
Daughter: Yes!
Me: Why do you think so?
Daughter: Because you
can learn a lot from the
library! And every book
in the library is a
portal to a new
world!

http://inbetweenmoderation.com/wp-content/uploads/2016/01/value-620-320.jpg

COMMON QUESTIONS…
What VALUE do you bring
to your institution?
Why are libraries important?
HOW do you demonstrate your
VALUE to your institution?

WHAT IS VALUE?
Use or Utility
Financial
Value
Production of
a Commodity
Library
Impact
User
Perceptions
(The Value of Academic Libraries, 2010)

FOR ACADEMIC LIBRARIES
 Financial Value AND Impact Value
 Financial Value
 Librarians must demonstrate that academic librarians manage their financial
resources well and help bring money into their institutions.
 Impact Value
 Librarians can elicit information from users about what the library enables them to
do
 Value On Investment” or VOI
 The value of information is its contribution to making improvements in users
 Challenge in demonstrating library’s VOI: “people have to be able to see clearly that the
information that ‘caused’ benefit came from the service, and not from the client’s own
work or ideas”. One simple way to gather answer on this is to “collect from individual
[library users] specific examples of beneficial information that they know came to them
with the aid of your service.

TWO STUDIES
Value of Academic Libraries: A
Comprehensive Research Review
and Report (by ACRL)
The Value of Libraries for
Research and Researchers
(by RIN and RLUK)

THE VALUE OF LIBRARIES FOR
RESEARCH AND RESEARCHERS
(The value of libraries for research and researchers, 2011)

1. Good libraries help institutions to recruit
and retain top researchers.
There is global competition for top researchers, and institutional
reputation is key to attracting them. But the library also
contributes to an institution’s reputation. The quality, nature,
and extent of the library’s collections, of its staff and the
services they provide, and of its buildings are all important.
Successful and high-quality libraries can be a significant factor
in recruiting and retaining top researchers.

2. Libraries help researchers win research
grants and contracts.
Success in winning research grants and contracts is critically-
important, especially for research-intensive universities. Libraries
could play a greater role if researchers knew that support was
available, and if their involvement was more formalised.
Libraries have an opportunity to use their skills to help
researchers improve the quality of their funding applications,
and to increase the institution’s success in winning research
income.

3. Libraries promote and exploit new
technologies and new models of scholarly
communications.
Libraries are critically important in helping researchers exploit the
full benefits and opportunities of the networked world,
including open access and social media. Libraries can do so by
establishing stronger links with researchers and re focusing their
services to promote and exploit new technologies and new
models of scholarly communication.

4. Repositories increase the visibility of the
institution and raise its research profile.
In most cases, the library runs the repository on behalf of the
institution, and senior institutional managers acknowledge the
role the repository plays in increasing the visibility of the
institution’s outputs and raising its research profile. Now, the
focus is on increasing the volume of content, by making it
routine for researchers to deposit their outputs. Libraries are
now playing an increasing role in educating researchers and
building more effective procedures and approaches across the
institution.

5. Outward-facing libraries contribute to
institution-wide initiatives.
Libraries’ central and impartial position, together with their
information and organisation expertise, puts them in a good
position to play a wide institutional role and deliver new
value. Outward-facing libraries can help in joining up research
support and administration, leading to better research
management and a higher profile for the library across the
institution.

6. Specialist staff work in partnership with
academic departments.
Information specialists - both subject specialists and those with a
specific focus on the needs of researchers - form a significant
group of the library staff in most institutions. The researchers
who make use of them see them as vital. But too often,
information specialists and researchers are not well connected.
Information specialists take a more proactive role, working in
partnership with academic departments and acting as
consultants.

7. Connecting with researchers enhances the
value of the library’s services.
The digital revolution has changed the relationship between libraries
and researchers, many of whom do not use the physical library.
Libraries are becoming alert to their separation from researchers,
and are trying to find ways to reconnect with them, and to fill the
gaps in their knowledge and understanding of researchers’ needs.
Such an approach can lead to a strong service culture, increasing
researcher satisfaction, as well as winning recognition and
respect for the library across the institution.

8. Dedicated spaces provide a better work
environment for researchers.
For some researchers, the physical library is valued as a place to work
and study. Many researchers, however, find that the library is
crowded with undergraduates, and that it provides a difficult
environment in which to work. In order to meet researchers’
needs, some libraries have therefore created dedicated areas
for them, providing a better environment for those researchers
who depend on the library and its contents

9. Easy access to high-quality content is a
key foundation for good research.
The pressure on institutional budgets, continuing increases in
subscription costs, and fluctuations in exchange rates, are
making it more difficult to sustain the current level of
purchasing. ‘Daring to be different’, and taking a more evidence-
based, strategic approach to content procurement, should help
libraries to meet researchers’ needs more effectively as well as
helping their dialogue with the senior managers from whom
they seek funding.

10. Libraries are a physical manifestation
of the values of the academy and of
scholarship.
Libraries are one of the most enduring features of the academy, central to
the values and the practice of scholarship. But in a period of austerity,
they are increasingly being asked to justify their existence. This
intrinsic value may not be recognised by future generations of
researchers who work in an online world. It is important for libraries
to stress that the whole is greater than the sum of the parts; and
that the value of the library is as a crucial cornerstone and
representation of the values of the academy and of scholarship.

The next slides are
RECOMMENDATIONS
for academic librarians
who want to demonstrate value
VALUE OF ACADEMIC LIBRARIES: A
COMPREHENSIVE RESEARCH REVIEW AND
REPORT

COMPREHENSIVE RESEARCH REVIEW
AND REPORT
Define outcomes
Libraries should define outcomes of
institutional relevance and then measure
the degree to which they attain them.
Link library outcomes to institutional
outcomes related to the ff: student
enrollment, student retention and
graduation rates, student success,
student achievement, student learning,
student engagement, faculty research
productivity, faculty teaching, service,
and overarching institutional quality
Kung sa
pag-ibig, ano ba
ang gusto mong
mangyari sa
inyong dalawa ng
minamahal mo?
http://images6.fanpop.com/image/photos/33000000/Love-
Wallpapers-love-33002117-1600-1000.jpg

Create or adopt
systems for
assessment
management
Assessment management systems help
higher education educators,
including librarians, manage their
outcomes, record and maintain
data on each outcome, facilitate
connections to similar outcomes
throughout an institution, and
generate reports.
AND REPORT
Kung sa
pag-ibig, create the
right environment to
elicit that
atmosphere of
LOVE!http://www.romanticpicnics.com.ec/wp-
content/uploads/2015/02/romantic-moments-pictures.jpg

Determine what libraries
enable students, faculty,
student affairs
professionals,
administrators, and staff
to do
Librarians may wish to conduct “help” studies
that collect information about the impact
libraries have on their target audiences.
Results from these investigations will
demonstrate library value and provide
essential information for continuing
improvements to library services and
resources.
AND REPORT
Kung sa
pag-ibig, kilalaning
mabuti ang taong
minamahal mo at
ang mga taong
mahal niya.
http://1.bp.blogspot.com/-tSdlD9TCGiM/UfDnxGoikzI/AAAAAAAAAgA/EWRfWsC1uvI/s1600/Friends-4ever-mcrkilljoygirl-21189765-895-893.jpg

Develop systems to collect data on
individual library user behavior,
while maintaining privacy
In order to determine the impact of library
interactions on users, libraries can collect data
on how individual users engage with library
resources and services
For example, they do not track data that would
provide evidence that students who engage in
more library instruction are more likely to
graduate on time, that faculty who use library
services are more likely to be tenured, or that
student affairs professionals that integrate
library services into their work activities are
more likely to be promoted.
AND REPORT
Kung sa
pag-ibig, tingnang
mabuti ang effect ng
bawat ginagawa mo sa
kanya. Saan siya mas
masaya, kilig, etc.?
Tandaan mo yun!
http://savvyfeed.com/wp-content/uploads/2016/03/Courtship-Conversations.jpg

Record and increase library
impact on student
enrollment
Institutions of higher education want to admit the
strongest possible students at both the
undergraduate and graduate levels.
According to the Association of Higher Education
Facilities Officers (2006), libraries are an important
consideration when students select a university or
college, and, as a result, academic libraries can
help institutional admissions boost enrollment .
Typically, librarians take part in campus-wide
recruiting and orientation efforts. In the future,
libraries can play a more prominent role in
reaching key prospective student groups and
communicating the ways in which librarians can
help students attain academic success.
AND REPORT
Kung sa
pag-ibig, kung saan
siya mas liligaya, yun
ang lagi mong gawin.
Ipakita mo rin sa
kanya kung sino ka at
ano ang kaya mong
gawin.http://cdn-
ugc.cafemom.com/gen/constrain/500/500/80/2015/01/30/15/4e/pq/pouuwh556o.jpg

EXAMPLE
 Student enrollment is one area of institutional value.
 Library impact on student enrollment include the recruitment of prospective
students, matriculation of admitted students, and willingness of current
students to recommend the institution to others.
 Libraries can demonstrate their value by providing evidence that they play a
role in student recruitment, matriculation, and willingness to recommend.
 They can do that by participating in prospective student events or new student
orientation, assigning librarians as student advisors, or offering services that
positively impact student judgments of institutional quality.

Link libraries to improved
student retention and
graduation rates
Librarians should focus on creating institutional
environments that foster retention and
eventual graduation. High-impact practices
include: first-year seminars and experiences,
common intellectual experiences, learning
communities, writingintensive courses,
collaborative assignments and projects,
undergraduate research,
AND REPORT
Kung sa
pag-ibig, balikan natin
ang “creating the right
environment or
atmosphere” to make
her/him fall in love with
you.
http://www.vogue.it/en/encyclo/people/r/julia-roberts

Enhance library contribution
to student job success.
Libraries support students’ ability to do well in
internships, secure job placements, earn
salaries, gain acceptance to
graduate/professional schools, and obtain
marketable skills. Librarians can investigate the
linkages between academic libraries and
student job success.
Librarians can help students prepare for these
interviews by sharing resources, such as
company profiles, market analyses, etc., with
career resources units on campus and with
students directly.
AND REPORT
Kung sa
pag-ibig, tulungan mo
ang inyong
minamahal na
makamit ang mga
nais niya. Be the wind
http://i.dailymail.co.uk/i/pix/2010/12/07/article-1336345-0C605289000005DC-851_634x448.jpg

Track library influences on
increased student
achievement
Libraries support student achievement in the
form of professional/educational test
scores. In order to demonstrate this
impact, librarians can investigate
correlations between student library
interactions and their test scores as well
as conduct test item audits of major
professional/educational tests to
determine correlations between library
services or resources and specific test
items.
AND REPORT
Kung sa
pag-ibig, balikan
lang natin ang
“being the wind
beneath his/her
wings.”http://cache3.asset-cache.net/gc/88150868-portrait-of-business-man-supporting-business-
gettyimages.jpg?v=1&c=IWSAsset&k=2&d=OYwBXqQxUl6xOaXBtN6iLpoF0o%2BnBdWV3oyiZzf8QLnPawcLGwCbtn1v9VcGoh
Ng

Record library
contributions to overall
institutional reputation
and prestige
Academic libraries can help department
chairs to recruit faculty or retain them.
Strong libraries, especially those that
win awards or other distinctions, may
also impact their institutional rank by
bringing attention to the institution.
AND REPORT
Kung sa
pag-ibig, just always
be supportive and
help your loved one
reach his/her full
potential.
http://www.thxspirits.com/blog/wp-content/uploads/2014/12/inspirationalslide.jpg

Engage/participate in higher
education accreditation
processes
Librarians can prepare for and participate in
institutional accreditation efforts in
their own institutions. They may also
engage in accreditation processes at a
higher level, perhaps working to
increase the integration of information
literacy concepts into regional
accreditation guidelines.
AND REPORT
Kung sa
pag-ibig, magpaka-
bibo o magpaka-
totoo ka lagi para
mapansin ng iyong
minamahal.
https://clarerowley.files.wordpress.com/2012/01/cskinhitchsmithswollenbig.gif

Appoint liaison librarians to
support senior
institutional leadership
and/or offices of
assessment or
institutional research
Providing top-notch information services to
key decision makers can help
overarching institutions achieve a
culture of assessment and evidence.
AND REPORT
Kung sa
pag-ibig, make
him/her your world,
but always leave
something for
yourself.
http://i4.mirror.co.uk/incoming/article7636282.ece/ALTERNATES/s615b/Henry-
Cavill-as-Superman-and-Amy-Adams-as-Lois-Lane.jpg

Promote and
participate in
professional
development
Librarians learning to
demonstrate their value
require training and support
to acquire new skills
AND REPORT
Kung sa
pag-ibig at sa
buhay, always
find ways to
improve yourself.
http://thumbs.dreamstime.com/z/learn-practice-improve-illustration-three-dice-words-them-
skills-concept-image-34864584.jpg

Mobilize library
administrators
Library administrators can help their libraries
demonstrate value by taking a number
of actions: communicating assessment
needs and results to library
stakeholders; using evidence-based
decision making; creating confidence in
library assessment efforts; dedicating
assessment personnel and training;
fostering environments that encourage
creativity and risk taking, and others.
AND REPORT
Kung sa
pag-ibig, make sure
na nararamdaman
niya ang
pagmamahal mo.
https://s-media-cache-
ak0.pinimg.com/736x/6b/c6/25/6bc62560b79fa7d13abace29eb764f84.jpg

Leverage library
professional associations
Major library professional associations can play a
crucial organizing role in the effort to
demonstrate library value. They can create
online support resources and communities to
serve as a nexus of value demonstration
activities. They can encourage library-centric
publications and conferences to index their
work in library and education literature
databases. They can identify expert
researchers and grant-funding opportunities
that can partner with librarians to take on the
most challenging aspects of the Research
Agenda.
Kung sa
pag-ibig, make sure
na may “me time”
ka pa rin – sa sarili
mo, kaibigan,
pamilya, at iba pa.
AND REPORT

WE HAVE TO REMEMBER ...
Just as there are no “quick fixes” to the
problem of demonstrating the value of
higher education, there are no simple
solutions to the challenge of articulating
academic library value.
Academic libraries and librarians can take
part in the quest to document the existing
value of libraries and maximize their value
in future years.

Sa PAG-IBIG...
Walang madaling paraan
o short cut para mapa-ibig
sayo ang taong
minamahal mo.
Manalangin ...
magdasal ...
na siya na nga sana
ang God’s Gift mo.

How do you
demonstrate their value
to their institution?
How about in other
types of libraries?
Subali’t bago matapos ang lahat...

SCHOOL LIBRARIES
 Most studies demonstrate the impact of school libraries and librarians
on student learning. According to Harada, “the worth of any school
program is based on its contribution to student achievement”
 Working with teachers and principals
 Evidence-based practice and action research
 Assessment tools
 Large-scale studies
 Assessment management systems
 Reporting results
http://www.iolani.org/files/images/inline/lower_sc
hool_library_body_image.jpg

PUBLIC LIBRARIES
 Economic value: Consumer surplus, contingent valuation
 Economic benefit: library valuation, investment benefit
 Economic activity: multiplier effects
 Economic impact
 Social impact
http://www.ndl.go.jp/en/cdnlao/newsletter/079/793_1.jpg

SPECIAL LIBRARIES
 Special libraries have struggled to convey their value to
organizational managers
 two research strands have emerged: economic studies and includes
return-on-investment and cost/benefit analysis; the impact of
information employed by user groups.
 Working with managers
 Economic studies
 Impact studies
 Reporting results
(The Value of Academic Libraries, 2010) http://www.adb.org/sites/default/files/photo-essays/12332/solar-panels-14.jpg

With all the things discussed, I
hope I was able to provide you
ways on how you can
demonstrate the value of your
libraries to your institution and
stakeholders.
Tandaan ... parang
PAG-IBIG
yan.
https://iamsimplyblessed.files.wordpress.com/2013/12/original.jpg

MARAMING SALAMAT!
rhea@slis.upd.edu.ph

REFERENCES
 Association of College and Research Libraries. The value of academic libraries: A
comprehensive research review and report. (2010). Available online:
http://www.ala.org/acrl/sites/ala.org.acrl/files/content/issues/value/val_report.pdf
 Evans, G. E. & Ward, P. L. (2007). Management Basics for Information Professionals, 2nd ed.
New York, NY: Neal Schuman Pub.
 Pictures used are all from Google images.
 Robbins, S.P. (1994). Management, 4th ed. Englewood Cliff, NJ: Prentice Hall.
 The value of libraries for research and researchers: A RIN and RLUK Report. (2011). Available
online: http://www.rluk.ac.uk/wp-content/uploads/2014/02/Value-of-Libraries-report.pdf
 Stueart, R. D. & Moran, B. B. (2007). Library and Information Center Management, 7th ed.
Santa Barbara, CA: Libraries Unlimited.
 Weihrich, H. & Koontz, H. (2005). Management: A Global Perspective, 11th ed. Boston, MA:
McGraw Hill.

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