Financial management involves planning, directing, monitoring, and controlling the monetary resources of an organization. The key objectives are to create wealth, generate cash flows, and provide an adequate return on investment while considering risks. Financial managers obtain funds internally and externally, make investment and financing decisions, and connect the organization to financial markets. The overall goal is to maximize shareholder value over the long-term by setting objectives around liquidity, profitability, efficiency, growth, and return on capital. Ten core principles like risk-return tradeoffs and time value of money form the foundation of effective financial decision making.