SlideShare a Scribd company logo
Emil Chan
Unleashing the O2O Business when the Local
Mobile Payment Services are Taking off
9 Oct 2015
Alibaba’s 11.11 Carnival in 2014
57B
500M
600M
217
24B
How about the performance of other Platforms?
O D 14
10 2
O 20 C
P O 487%
The Big 4 of eCommerce in China
Trend of Technology Lifecycle
Source: Bank 3.0
Core of Business Operations
Flow of
Goods
Flow of
Money
Flow of
Information
Are they 3rd Party Payment Agents?
Major 3rd Party Retail Payment Agents in

China and Hong Kong
Paul Volcker
The only thing
useful banks have
invented in 20
years is the ATM
Internet Thinking
Wool comes from the pig's back 

One gets the benefit for free and the price is paid by someone else
Bigs can fly if they find where wind blows
Uber Everyone’s own Private Driver
Airbnb Welcome Home
Segway the leader in personal, green transportation
AliPay KFC
The Salt Merchant
Rent-Seeking
• Textile Quota
• Utility companies
• Taxi
• Tunnels
• Financial Services
FinTech
Banks move into the digital world
Digital World taking over banks
Types of Internet Finance
3 Party

Payment
P2P Lending Big Data

Finance
Crowd

Funding
FinTech Payment Innovation
Innovation of Electronic Retail Payment Systems
Year Innovation
1980 ETC
1982 JETCO
1985 EPS
1993 PPS
1996 RTGS
1997 Octopus
EPS Refill cancelled in 2007
The Innovation of Octopus in last 20 years
Year Innovation
1994 Proposed by MTRC
1997 Used on MTR, buses and ferries
2000 Accepted by 7-11
2006 Citybank issued Built-in Octopus Visa Cards
2010 Selling of Customer Database
2014 Support AliPay with Mobile App
HKMA’s roles on FinTech
As a facilitator
• E-bill presentment and payment platform
• E-cheque
• NFC Mobile payment
Flow of eCheck
The Project Schedule of eCheck
Major Milestone Start End
Public Consultation Jun 2012
System Development Mar 2014 May 2015
Internal Test Jun 2015 Sep 2015
Member Bank Test Aug 2015 Sep 2015
Simulation Test Sep 2015 Nov 2015
Soft Launch 12 Dec 2015
Public Launch 31 Mar 2016
HKMA’s roles on FinTech
As a regulator
• Proposed a regulatory regime for 

Stored Value Facilities (SVFs) and 

Retail Payment Systems (RPSs)
Licensing regime for SVF
• Propose to implement a licensing regime, covering device‐based (e.g. stored value
cards) and non‐device based (e.g. online stored value account) multipurpose SVF,
to ensure the safety and soundness of issuers, and protection of users’ float
• Issuing SVF without a licence will be a criminal offence
• No licence is required for single‐purpose SVF
• The Hong Kong Monetary Authority (“HKMA”) may exempt the following SVF from
applying for a licence 

- SVF for use within, or within close proximity to, the issuer’s premises; or

- SVF for purchasing limited range of goods or services from a limited group of
goods 

and services providers
• As licensed banks are already subject to regulation under BO, they are deemed to
be licensed to issue SVF
Designation regime for RPS
• Operate and provide retail payment services in Hong Kong;
or process Hong Kong dollar or other prescribed
currencies (e.g. RMB, USD)
• A RPS may be designated if any disruptions to the RPS
have implications to the monetary or financial stability of
Hong Kong; public confidence in payment systems or the
financial system of Hong Kong; or day-to-day commercial
activities in Hong Kong
• Potential Coverage include: Credit card schemes, Debit
card schemes, Merchant acquirers, Payment gateways
Objectives of the regulatory regime
• ensure the safety and soundness of the operation of SVF and
RPS in Hong Kong;
• ensure adequate protection and no misappropriation of float of
SVF;
• foster innovation in retail payment products and services in
Hong Kong by providing clarity in the legislation and a level
playing field for market participants; and
• maintain Hong Kong’s status as an international financial centre,
by putting the retail payment legislation on par with what other
major financial centres are pursuing.
Status of Legislation
• The Clearing and Settlement Systems (Amendment)
Bill 2015 gazetted on 23 January 2015
• The Bill was introduced into the Legislative Council
for first reading on February 4, 2015
• Bills Committee on Clearing and Settlement Systems
(Amendment) Bill 2015 – First meeting on Monday, 2
March 2015
• Target completion of legislation: end of 2015
Benefits to FinTech development
By introducing the regulation, we can
• provide clarity in the legislation;
• provide a level playing field for market participants; and

maintain Hong Kong’s status as an international financial centre;
Benefits to FinTech development
• foster innovation in retail payment products and services in Hong Kong
• attract more e-money issuers to establish business in HK

create more opportunities for IT support and security services
companies in HK
When the coach is also the referee
9 Banks With iPhone Remote Check Deposit Apps
- APPS MOBILE 06/13/2011
• According to a recent Federal study, the use of paper
checks have declined 7.1% since 2006 thanks to a
45% growth in electronic payments; but that doesn’t
mean we are done with good old-fashioned paper
checks that account for 24.5 billion in annual payments
• Odds are no matter how digital you make your life you’ll
still receive a few paper checks each year. With this in
mind, we found 9 banks that will let you use your
iPhone camera to remotely deposit your check, no
matter where you are


Alibaba
Payer Payee
Clearing House
Bank Pr Bank Pe
Cheque
Fund
Flow of Cheque Payment Process
T + 1
Payer Payee
FAST System
Bank Pr Bank PeFund
Flow of FAST Payment Process
Online Order NotificationT + 0
Payer Payee
Operator
Bank Pr
Fund
Flow of 3rd Party Payment A
Online Order Notification
Bank OT + 0
Payer Payee
Operator
Bank Pr
Flow of 3rd Party Payment B
Online Order Notification
Bank Pe
Fund
Fund
Bank O T + 1T + 0
Payer Payee
Operator
Flow of 3rd Party Payment C
Online Order Notification
Bank O
App vs Wechat
WeChat Payment
Mobile CRM
Membership Card eCoupon
AIDA Model
Internet Changed the Flow
The New Model
AIDA AISAS
Core of O2O Environment
Cross-border ePayment
One Belt, one Road
10 Aug 2015 - 

Leung mulls SME support in ‘One Belt, One Road’
pursuit
Crossborder Trading
Free Trade Zones
Cross-border Online Shopping
Year
Volume 

(RMB)
2008 1.2Billion
2013 13.5Billion
2015 30Billion
Unleashing the o2 o business when the local mobile payment services are taking off

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Unleashing the o2 o business when the local mobile payment services are taking off

  • 1. Emil Chan Unleashing the O2O Business when the Local Mobile Payment Services are Taking off 9 Oct 2015
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Alibaba’s 11.11 Carnival in 2014 57B 500M 600M 217 24B
  • 7. How about the performance of other Platforms? O D 14 10 2 O 20 C P O 487%
  • 8. The Big 4 of eCommerce in China
  • 9. Trend of Technology Lifecycle Source: Bank 3.0
  • 10. Core of Business Operations Flow of Goods Flow of Money Flow of Information
  • 11. Are they 3rd Party Payment Agents?
  • 12. Major 3rd Party Retail Payment Agents in
 China and Hong Kong
  • 13. Paul Volcker The only thing useful banks have invented in 20 years is the ATM
  • 15. Wool comes from the pig's back 
 One gets the benefit for free and the price is paid by someone else
  • 16. Bigs can fly if they find where wind blows
  • 17. Uber Everyone’s own Private Driver
  • 19. Segway the leader in personal, green transportation
  • 22. Rent-Seeking • Textile Quota • Utility companies • Taxi • Tunnels • Financial Services
  • 24. Banks move into the digital world
  • 25. Digital World taking over banks
  • 26. Types of Internet Finance 3 Party
 Payment P2P Lending Big Data
 Finance Crowd
 Funding
  • 28. Innovation of Electronic Retail Payment Systems Year Innovation 1980 ETC 1982 JETCO 1985 EPS 1993 PPS 1996 RTGS 1997 Octopus
  • 30. The Innovation of Octopus in last 20 years Year Innovation 1994 Proposed by MTRC 1997 Used on MTR, buses and ferries 2000 Accepted by 7-11 2006 Citybank issued Built-in Octopus Visa Cards 2010 Selling of Customer Database 2014 Support AliPay with Mobile App
  • 31. HKMA’s roles on FinTech As a facilitator • E-bill presentment and payment platform • E-cheque • NFC Mobile payment
  • 32.
  • 33.
  • 34.
  • 36. The Project Schedule of eCheck Major Milestone Start End Public Consultation Jun 2012 System Development Mar 2014 May 2015 Internal Test Jun 2015 Sep 2015 Member Bank Test Aug 2015 Sep 2015 Simulation Test Sep 2015 Nov 2015 Soft Launch 12 Dec 2015 Public Launch 31 Mar 2016
  • 37. HKMA’s roles on FinTech As a regulator • Proposed a regulatory regime for 
 Stored Value Facilities (SVFs) and 
 Retail Payment Systems (RPSs)
  • 38. Licensing regime for SVF • Propose to implement a licensing regime, covering device‐based (e.g. stored value cards) and non‐device based (e.g. online stored value account) multipurpose SVF, to ensure the safety and soundness of issuers, and protection of users’ float • Issuing SVF without a licence will be a criminal offence • No licence is required for single‐purpose SVF • The Hong Kong Monetary Authority (“HKMA”) may exempt the following SVF from applying for a licence 
 - SVF for use within, or within close proximity to, the issuer’s premises; or
 - SVF for purchasing limited range of goods or services from a limited group of goods 
 and services providers • As licensed banks are already subject to regulation under BO, they are deemed to be licensed to issue SVF
  • 39. Designation regime for RPS • Operate and provide retail payment services in Hong Kong; or process Hong Kong dollar or other prescribed currencies (e.g. RMB, USD) • A RPS may be designated if any disruptions to the RPS have implications to the monetary or financial stability of Hong Kong; public confidence in payment systems or the financial system of Hong Kong; or day-to-day commercial activities in Hong Kong • Potential Coverage include: Credit card schemes, Debit card schemes, Merchant acquirers, Payment gateways
  • 40. Objectives of the regulatory regime • ensure the safety and soundness of the operation of SVF and RPS in Hong Kong; • ensure adequate protection and no misappropriation of float of SVF; • foster innovation in retail payment products and services in Hong Kong by providing clarity in the legislation and a level playing field for market participants; and • maintain Hong Kong’s status as an international financial centre, by putting the retail payment legislation on par with what other major financial centres are pursuing.
  • 41. Status of Legislation • The Clearing and Settlement Systems (Amendment) Bill 2015 gazetted on 23 January 2015 • The Bill was introduced into the Legislative Council for first reading on February 4, 2015 • Bills Committee on Clearing and Settlement Systems (Amendment) Bill 2015 – First meeting on Monday, 2 March 2015 • Target completion of legislation: end of 2015
  • 42. Benefits to FinTech development By introducing the regulation, we can • provide clarity in the legislation; • provide a level playing field for market participants; and
 maintain Hong Kong’s status as an international financial centre; Benefits to FinTech development • foster innovation in retail payment products and services in Hong Kong • attract more e-money issuers to establish business in HK
 create more opportunities for IT support and security services companies in HK
  • 43. When the coach is also the referee
  • 44. 9 Banks With iPhone Remote Check Deposit Apps - APPS MOBILE 06/13/2011 • According to a recent Federal study, the use of paper checks have declined 7.1% since 2006 thanks to a 45% growth in electronic payments; but that doesn’t mean we are done with good old-fashioned paper checks that account for 24.5 billion in annual payments • Odds are no matter how digital you make your life you’ll still receive a few paper checks each year. With this in mind, we found 9 banks that will let you use your iPhone camera to remotely deposit your check, no matter where you are
  • 45.
  • 47. Payer Payee Clearing House Bank Pr Bank Pe Cheque Fund Flow of Cheque Payment Process T + 1
  • 48. Payer Payee FAST System Bank Pr Bank PeFund Flow of FAST Payment Process Online Order NotificationT + 0
  • 49. Payer Payee Operator Bank Pr Fund Flow of 3rd Party Payment A Online Order Notification Bank OT + 0
  • 50. Payer Payee Operator Bank Pr Flow of 3rd Party Payment B Online Order Notification Bank Pe Fund Fund Bank O T + 1T + 0
  • 51. Payer Payee Operator Flow of 3rd Party Payment C Online Order Notification Bank O
  • 52.
  • 53.
  • 54.
  • 55.
  • 59.
  • 63. Core of O2O Environment
  • 66. 10 Aug 2015 - 
 Leung mulls SME support in ‘One Belt, One Road’ pursuit
  • 69. Cross-border Online Shopping Year Volume 
 (RMB) 2008 1.2Billion 2013 13.5Billion 2015 30Billion