The document discusses several advertising campaigns that failed for various reasons: - JK Super Cement ads featured a bikini-clad model emerging from water with no connection to the cement product, gaining attention but not increasing sales. - Mr. and Mrs. Potato Head ads showing cannibalism of potato chips were seen as uncreative and inducing groans rather than desire to purchase chips. - A milk protein fight club ad turned people off with excessive outrageousness and cream cheese being thrown in faces. - A Rajnigandha pan masala ad inappropriately used pride and a father-son storyline to promote an addictive carcinogenic product.

1. FAILED ADVERTISEMENTS
Mishika Nambiar
SYBA/A
1079

2. Advertising
 Advertising is the promotion of a company’s
products and services carried out primarily to drive
sales of the products and services but also to build
a brand identity and communicate changes or new
product /services to the customers. Advertising
has become an essential element of the corporate
world and hence the companies allot a
considerable amount of revenues as their
advertising budget.

3. Reasons for Advertising
• Increasing the sales of the
product/service
• Creating and maintaining a brand
identity or brand image.
• Communicating a change in the
existing product line.
• Introduction of a new product or
service.
• Increasing the buzz-value of the brand
or the company

4. Failed Ads
 JK Super Cement:
Nothing but stupid even in the
follow up, the first campaign in
which they used a red bikini
clad girl emerging out of water
had literally no connect with the
product. It was written about
strongly, but with the outdoor
impact the campaign had good
recall because it soothed many
an eyeballs across the terrain of
the country but eventually the
brand didn’t gain.
 Mr. And Mrs. Potato Head:
‘Canabalism’
According to Lay's, you sell
potato chips by showing
cannibalism. Specifically, you
show Mr. and Mrs. Potato Head
eating potato chips.
Cannibalism never looked so
tasty. This concept isn't creative.
We've seen numerous edible
characters devouring their own
kind in commercials over the
years. The result almost always
induces groans. "Look! Product
A is so good that it wants to eat
itself! Hooray!“

5.  Milk Protein Fight Club
The actual idea - showing off how much protein your product has by
comparing it to other products - is a pretty good one. It's the execution
that turns this mostly solid concept into an incredibly annoying ad. On
a related note, does every company think they have to have some sort
of outrageous ad in order to be successful? I call it the Old Spice
syndrome. Everyone is trying to up the ante and make their commercial
more and more outrageous. In this example it's the cream cheese in the
face and the talking mouth which appears on the guy's cheek.
 Rajnigandha Pan Masala:
Since when did Pan Masala help us to build our pride, I am afraid that
there is an army in disguise converting every city in India into a “Pink
City” and that is all what it is all about. The one item which is an
addiction amongst many and injurious to health as it is of carcinogenic
properties amongst its ingredients. The ad is seriously a plot of the 70s
hindi flick, a old man whose hardwork is paid off by his earnest
son..Did the creative miss an old dying blind mother and a young sister
who is to be married but has the villians eyes set on her.

6. Facebook:
Consumers were baffled by Facebooks first big branding campaign, which
posed the existential notion that "chairs are like Facebook." It was a rare
misfire from ad agency Wieden + Kennedy, one of the hottest creative
shops on the planet. The audience began to make fun of their tag line as
they could not understand the slogan of their selection. Facebook has
since withdrawn its official version of the ad from YouTube.

7. Skin May Melt on Contact
This is a photoshop job gone horribly awry.
Will your child love swimming in the pool
with this Swim Ring? Or will its toxic
plastic cause him to melt like the Wicked
Witch of the West?
Homeless People Don’t Know Grammar
We’re not sure what to make of this ad. Is it
for something? Is it promoting some
political view? We can’t tell. The only
takeaway seems to be that homeless people
talk about food but don’t do grammar
good.

8. Kids LOVE Newspapers!
We’re not sure what’s worse about this
ad. That the graphics are totally
confusing? That the messaging is
completely flat and about as catchy as
an academic paper? Or that it’s just
pointless? No matter what, it’s
certainly not going to entice
anyone, let alone its target
audience, to pick up a newspaper.
Go From Morbidly Obese to
Merely Obese!
First off, these are clearly not the
same women (unless this product
doubles as a skin lightener).
Second, that’s fab?!

9. Old Misleading Advertising
These Ads notify that Cola or Pop is fine enough to be
consumed by infant children. Misleading the then audience.