The document describes how the author conducted surveys to learn about their target audience for a new magazine. They created an online survey asking about social media usage, age, magazine reading habits, music chart interests, and pricing. The surveys were distributed to college students both physically and by sharing the online survey on Twitter. The author analyzed the results to determine their target audience is females aged 16-25 interested in pop music, social media, concerts and keeping up with music charts. They created a reader profile on Photoshop to showcase their understanding of this audience's likes, dislikes and demographics.