This document discusses the shift from traditional marketing methods like television, newspaper, and outdoor ads to social media marketing. A graph shows social media's rising popularity overtaking other methods. The text then explains how various social media platforms like Facebook, Twitter, and LinkedIn provide marketers access to large audiences. It continues exploring how internet marketing allows companies to expand their customer base and how the growth of online populations and social media led marketing to move online.

3. Popularity
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Popularity
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Social Media Television Newspaper Out Door
Ads

4.  As we venture into the future, we realize that our
old perspective of marketing is now decreasing in
popularity and effectiveness.
 With social media being implemented
television, newspaper, and out-door ads are on the
decline.
 Social media such as facebook for example is a
garden of Eden for marketers because of the mass
amount of people it holds.
 Facebook is not the only social media that is out
their, for example twitter and linked in are both
respected and revered for their own abilities.

5.  The internet is stated as being a fountain of
information about almost anything you can think
of.
 With internet marketing in place, companies such
as Rogers, wal-mart, or any other high end store
has used this type of marketing to expand their
customer cliental for people who are unaware of
what they have and what they can do for us.
 Internet marketing as a tool basically created the
online store for customers because with the
increase in internet usage the revenue for anything
that was online increased.

6.  Increased online population, reach to that
percentage.
 With the creation of social media
websites, marketing needed to venture into the
online world.
 With the creation of online marketing as a tool
websites were created based around this tool as a
hub for information and new trends.

8.  Blog Topic: Poetry
 Why?: I chose poetry as my blog topic because it is
a passion of mine. The creation of poetry puts both
your mind and soul at ease.
 I will gladly give a example of my poetry for your
viewing pleasure: The power to create change, is
the power to create your own future, if you are
willing to accept that power, be sure you know
what you want. If you are lost and change life for
your own good, the consequences will vary
depending on the change you have created.

10.  The persona I am creating will be revolved around someone that will be
called Jim Jerry. Jim is a very simple man, he is 20 years old and is currently
enrolled into college for writing. Jim is single currently because attending
college is his first priority in his life, when he graduates then he will think of his
future. While living expenses at college are expensive, Jim lives at home with
his father who is the chef at a restaurant and with his mom who is currently
unemployed just like Jim. Jim has always had a hard life because of his family
situation at home is not the best it could be right now, his parents fight
consistently and Jim just hears every word while at home. As stated before
our friend Jim strives to become a writer but he also enjoys poetry from time
to time to express his feelings without actually exploding on his parents or
anyone that will push him to that brink. You may wonder why poetry would
be of use when Jim is being pushed towards anger and pain, just ask yourself
this question would you like to be Jim and write to calm down, or accept the
anger and pain and do something irrational. Jim is a perfect example on
that persona I am striving for, the persona I am striving for is someone who
enjoys to write to get anything off their chest to feel better, or those who
express themselves using different methods for example poetry.
The picture below is one of me but I am basically my own persona of who I
wanted to target

12.  History of Poetry
 The Creation of Poetry / My Begging
 The Future of Poetry
 What Kind of Poetry Do You Like? I Will Tell You What I Like
 My Poetry
 Can We Use Poetry In Life?
 Does Expressing Your Feelings Really Worth It With Poetry
 The Reason The Blog Was Created
 How Do You Feel About Poetry
 Would You Rather Keep It In or Let It Out
 Does Poetry Need To Rhyme
 The After Affects When You Realize What You Can Do With Your
Talent

13.  My facebook page is named Poetry 101
 It was a creation to show off my poetry skills and to
show the world that you are not alone.
 The reason I even created my page based on my
long hidden skill was to show everyone that image
is not everything and that even a guy has feelings.

15.  Twitter was connected to my facebook
account, so every time I posted it was reposted on
my twitter account.
 With my posts being reposted I was followed by
poetry lovers and pages dedicated to poetry, it
was amazing that their was so many people who
found my poetry acceptional.

17.  I never really got into the youtube version of social
media because their wasn’t really a need or a
following for poetry lovers on a video based site.
 Yet I didn’t stop trying to find a way to move into
this social media but I was not prepared for the
disappoint which followed!

19.  With poetry is it all about how we see words and
react to them.
 With Pinterst it was all about repinning pictures.
Even if a picture is worth a thousand words, without
the words I believe that this was useless in the
marketing of poetry.

21.  Facebook: My facebook page poetry 101 reach 57
likes.
 Twitter: 61 Following
 Youtube: 2 subscribers
 Pinterst: 1 following
 Google Analytics: 2 Canada visits, 2 India, 1 Uk.
 Hubspot Grader: 52

24.  My blog was created around poetry and was
named Poetry 101
 I have learned that to make a blog successful you
need to post every day to create a following.
 Yet from what I have learned I should of posted
more and done for creative marketing towards my
blog.

26.  My facebook page poetry 101 was once again
based around poetry, yet it was my own poetry
which fuelled my page and I hope it gave
everyone a different perspective of life.
 I have learned that to make a page continue to
be viewed and to make it viral it needs to be
attended to at least three to four times a day to
create a viral reach which will increase likes and
follows.

28.  My Twitter account @Poetry_101 was connected to
my facebook account which gave consistent
posting on both means of social media if I posted
constantly enough.
 I have learned that like facebook twitter needs to
posted on daily to even surface to any search
someone may do for poetry. Even though I have
had many different people following me for poetry
I would have had more of a following is I posted
more and really researched more into twitter.

30.  Well since I stated before I hate youtube as a
social media hub for poetry so their was no real
reason to even try for anyone on this website.

32.  Well since the begging of the semester my hubspot
grade hasn’t really changed all that much. My
grade above used to be 42 at the start and now it
is a constant 52

34.  Webstie: Yes having a website will further increase marketing for my
blog / poetry pages.
 Blog: I need to change how consistent I am in writing blogs.
 SEO: post everyday, connect everything together so your
website/page will be noticed.
 Affiliate Marketing: I do believe if my blog was soon to be a business
I would do affiliate marketing to reward my most useful employee to
drive traffic to the website.

35. 20 Cents per click, and a $50
dollar limit

36. These are some display ad’s I created on ad words for
poetry 101

37. This is an example
of an email that
you would receive
if I created a
business with my
blog

38. This is my widget / App for the
phone for my poetry
page/blog/youtube/twitter
account. To really understand
why this is important is to
realize we are in the age of
technology so you have to
adapt to change.

40.  Venturing into this new age of technology it is
important to adapt to change.
 Everything from Mobile marketing to internet
marketing is important to learn and jump into for
future success
 Since we are in this new age you have to be both
in the real world and the virtual world to really
understand people
 To finish off my power point I will like to say this was
fun and even though it was hard work! Learning is
worth it to push towards the future.