This persona is of a Master's student studying advertising who enjoys creative advertising. They use social media platforms like Twitter, Facebook, Instagram, Wordpress and Blogger to share content about their interests in soccer, video games, tanks and creative advertisements. The goal is to interact with others in the advertising field, build their network, and gain knowledge from discussions around topics like creativity in advertising and the importance of briefing in advertising agencies.

1. http://flavors.me/charles1899
Sifeng Cai
3387340

2. Persona Description
Since I am a student who is currently studying Master of Advertising, I
decided to present a persona that is based on my major. As most internet
users are tend to look for some interesting things and make themselves have
fun, so simply present theoretical contents would not be effective to attract
ordinary platform users, therefore I focused my persona as a person who likes
creative advertising, which is interesting and attractive. Moreover, for
presenting my persona to be easily approachable and enjoying life, I gave this
persona my own interests, which are soccer, video games and studying tanks.
I used Twitter and Facebook to share contents, especially images of soccer,
tanks, video games and of cause, creative advertisements. I also tried to be
more interactive with other soccer lovers and video game lovers, used
Instagram to share photos in real life, to make the persona stereo. Wordpress
and Blogger are used to post my comments on some creative advertisements
and to post some articles on specific topics such as creativity in advertising
and the importance of briefing in advertising agency.

3. ID Design
Positioning Statement:
It is a great benefit that modern technology makes communication much
more convenient than ever before. I would be pleasure to share my opinions
and ideas.
Value Proposition:
I would like to know more people on these platforms by sharing creative ads,
interesting images and comments, to meet people who are also studying
advertising or communication. I tend to use these online platforms to build a
future social network, therefore different, valued topics could be discussed
and I would be able to gain more experience and knowledge from the
discussions with others.
Brand Story:
After my four-year study on advertising for Bachelor degree, I made a
decision to keep studying further, to know more and to see more. Therefore
the persona is based on my own. I tend to study the creativity in advertising
and communication, to make the communication between different people
more live and more rich.

4. Blog Posts
http://archon1899.wordpress.com/2013/08/3
1/barriers-to-participation-of-online-projects/
http://archon1899.wordpress.com/2013/08/3
0/creativity-in-advertising/
http://archon1899.wordpress.com/201
3/08/26/media-mapping/

5. Blog Posts
http://archon1899.wordpress.com/2013/08/29/creative-advertisements-
communication/

6. Twitter Streams

7. Twitter Streams

8. FLAVORS.MEFACEBOOK
TWITTER
WORDPRESS
BLOGGER
INSTAGRAM