The document provides tips for getting likes and engagement on a newly created Facebook page. It recommends filling out profile information, adding contact details, creating a username, inviting existing friends and contacts to like the page, posting on a consistent schedule using tools like Hootsuite and Buffer, responding quickly to comments, using a variety of media like images and videos in posts, being creative with the avatar and cover photo, making posts that start conversations and allow feedback, and hosting contests to reward fans for liking the page.