1. Social media platforms have become important channels for communication as people spend more time online than watching TV. Businesses need to figure out how to effectively engage their customers on social media. 2. To be successful on social media requires finding your target audience, creating a detailed plan with goals, and using analytics to measure performance and make data-driven decisions. 3. Brands need to focus on telling their story in a genuine, human way to build trust and connections with people rather than just promoting their company. Consistency is important across social media channels.