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The total reset of marketing, branding and media – are you ready for the futu...SEMPL
Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.
The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...Gerd Leonhard
This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models
Presentation held by Author & Media Futurist Gerd Leonhard in April 2009 at the european television and media management academy (etma) in Strasbourg, France.
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVAki Spicer
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How organizations communicate with their customers had dramatically changed over time. Let's explore the challenges, past and present.
Learn more in our guide: http://bit.ly/2cb0XQ4
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The slides to my talk at StartUp Next Sofia (which I also gave at the LauncHub Long Weekend) - delivered on 29 and 30 November 2013 in Sofia, Bulgaria.
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Fallon Brainfood: Lessons About New Digital, Brought To You By Old TVAki Spicer
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Keynote Address @University of Minnesota Student Advertising Summit (#Ad2SAS), February 2013
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
This is an edited version of my TedX talk at Beausoleil in Villars, Switzerland, on November 30, 2012, on the topic of redefining SUCCESS in a networked society. See more details http://www.tedxcollegebeausoleil.com/
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A review of secondary research on the digital consumer and a description of the Digital Consumer Collaborative. Includes a top line report on how men and women consume digital differently. Provided for market research and strategy leaders focused on digital consumption.
IT teams, particularly in open-source projects, have developed various innovative tools and concepts to support their particular needs. These teams are often very large, globally distributed and mostly consisting of volunteers. We will introduce some of the tools and concepts, discuss how they can be used by teams and organizations in other fields and illustrate some successful examples.
How organizations communicate with their customers had dramatically changed over time. Let's explore the challenges, past and present.
Learn more in our guide: http://bit.ly/2cb0XQ4
Content Service & Devices : New Relationships in A Content Everywhere World -...Abhigyan Jha
My speech at Broadcast Asia in 2012 that set the stage for the complete overhaul of Broadcast Asia 2013 - where OTT was teh focus instead of traditional Broadcasting. This presentation predicted what Netflix had to do to survive. If you feel Broadcast Model is about to die - this is conformation & prediction of what future models will be.
Technological acceleration has transformed our world and consumer behaviour. The fast pace of change brings with it numerous challenges for businesses but also a plethora of game-changing opportunities. The businesses who will succeed in this new accelerated world will do so by challenging themselves to innovate and grow, making better decisions and winning moments that matter.
Capturing Users / Using social, engagement and mobile to drive acquisition an...Volker Hirsch
The slides to my talk at StartUp Next Sofia (which I also gave at the LauncHub Long Weekend) - delivered on 29 and 30 November 2013 in Sofia, Bulgaria.
BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leon...Gerd Leonhard
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Take the Tablet - how to ensure your brand captures the growing tablet audiencemarketingfinder.co.uk
The tablet experience of your website used to be an afterthought but with over 30% of UK households now owning a tablet, marketers can’t afford to ignore this touch-point for their brand. However, the proliferating number of devices and techniques for optimising websites for the tablet consumer has left many marketers struggling to provide the tablet experience that customers expect.
Fusionworkshop will explore how your content experience can be managed for the tablet, provide examples of how some brands are leading the way and examine the growth in tablet use by specific demographics, such as seniors.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
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Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
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Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
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Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
2. What is Communication Technology?
• Communication technology facilitates
communication between individuals or groups
who are not physically present at the same
location. Systems such as telephones, telex,
fax, radio, television, and video are included,
as well as more recent computer-based
technologies, including electronic data
interchange and e-mail.
6. Changes in Human Interaction
• With the advances in
Communication
Technology, the need for
human interaction will be
less.
• We can communicate via
text message, video chat,
Skype, or the seemingly
old fashioned phone call.
• People will feel
connected to others
without actually seeing
them.
7. Changes in Human Interaction
• People will become more connected and
involved in the lives of others through social
media.
• Communication through technology rather
than in person will result in anxiety when you
speak with someone face to face.
• We will rely on Communication Technology to
interact with others.
8. Social Learning We Learn by Observing Others
Theory
•The Social Learning Theory
proposed by
Albert Bandura has
become perhaps the most
influential theory of
learning and development.
While rooted in many of
the basic concepts of
traditional learning theory,
Bandura believed that
direct reinforcement could • When we spend our time
not account for all types of communicating and interacting
learning. through technology, what behaviors
are we learning?
10. Advances in Advertising
• Facebook is starting to track businesses,
pages, and products that users “like” to gear
specific advertisements towards them.
• Every website will feature information about
the people you care about. What they read,
what they bought, where they went, what
they think.
11. Advances in Advertising
• Display advertising as
we know it today will
die. Banner ads will die.
Because TV is also going
to dramatically change
in the next couple of
years, standalone 30
second TV spots will
die.
12. Advances in Advertising
• TV advertising will become geared towards
items we use, like, and want in the future.
• Our Televisions will be more like computers by
remembering advertisements watched rather
than fast forwarding through.
• Through these specific ads, you will be able to
purchase items through your television.
13. The Theory of the Long Tail
• The theory of the Long • People can use the TV
Tail is that our culture
and economy is to buy items geared
increasingly shifting away towards them in the
from a focus on a future with the click of a
relatively small number of
"hits" (mainstream button. Purchasing new
products and markets) at things gives most an
the head of the demand improved sense of self.
curve and toward a huge
number of niches in the
tail.
14. The Theory of the Long Tail
•The demand for items not in retail environments is increasing.
•Companies are able to gear products towards their niche market, no matter
how large or small that market is.
16. WWW- World Wide Workplace
• Skype and video conferencing will become
more common in businesses.
• Businesses will continue to expand overseas
causing the majority of the meetings to be
over the internet.
• Companies with small locations will conduct
interviews and hire new individuals via video
conferencing.
17. WWW- World Wide Workplace
• New technology has been
injected into the
workplace at an
exponentially increasing
rate over the last few
decades. Many
companies see new
technology as the means
to increase profit margins
and to remain
competitive in a rapidly
evolving marketplace.
18. Diffusion of
Innovations
Much has been made of
the profound effect of
the “tipping point”, the
point at which a trend
catches fire – spreading
exponentially through
the population. The idea • Once larger companies
suggests that, for good show success with using
or bad, change can be
promoted rather easily video conferencing, hiring
in a social system from over seas via Skype,
through a domino
effect.
others will follow suit.
19. Conclusion
• Communication Technology will constantly
evolve. Most everyone is looking for the
newest, most innovative thing.
• We will communicate almost completely
through video chat, text messaging, or Skype.
• Our TV’s will become “smart”, only showing
us the advertisements that fit our lifestyle.
• The workplace will be run by people across
the globe through video conferencing.
21. Works Cited
Adams, P. (2012, March 5). The future of advertising: Many,
lightweight interactions over time. Retrieved from Think Outside In:
http://www.thinkoutsidein.com/blog/2012/03/many-lightweight-
interactions-over-time/
Anderson, C. (2005, September 8). Long Tail 101. Retrieved from
Wired: http://www.longtail.com/the_long_tail/faq/
Bloomsbury Information Ltd. (2009). Communication Technology.
Retrieved from QFinance:
http://www.qfinance.com/dictionary/communication-technology
Cherry, K. (2012). About.com Psychology. Retrieved from Social
Learning Theory:
http://psychology.about.com/od/developmentalpsychology/a/sociall
earning.htm
Orr, G. (2003, March 13). Diffusion of Innovations. Retrieved from
Stanford: http://www.stanford.edu/class/symbsys205/Diffusion
%20of%20Innovations.htm
Todd, J. (2007, July 4). What is the impact of new technology in the
workplace. Retrieved from Helium:
http://www.helium.com/items/436615-what-is-the-impact-of-new-
technology-in-the-workplace