This document discusses several theories related to the adoption of communication technologies and predicts what communication technologies may look like in 2022. It outlines Rogers' Diffusion of Innovations model and Moore's Innovation Adoption Rate. It then briefly summarizes theories like Critical Mass Theory, Social Learning Theory, Uses and Gratifications Theory, and others. It predicts that in 2022 technologies will be more socially focused and beneficial. Specific technologies discussed include cloud storage replacing hard drives, advancements in smart screen technology, autonomous vehicles, portable computers, and new ways of watching television like virtual or augmented reality.
This presentation describes how communication technology is going to be in 2026 and how it is going to influence devices like phones, watches, vehicles and education and medical care.
Innovation Diffusion Theory - Review & Scope in the Study of Adoption of Smar...scmsnoida5
When mobile phones were introduced in the
world markets, little did one expect that these
small handheld devices would transform the
world as we knew it. This small innovation
transformed the lives of millions of people. A
simple device which was invented basically as a
vocal-communication tool got transformed into a
complex gadget that facilitates almost all forms of
communication now-a-days be it vocal, written or
multimedia. Mobile phones have metamorphosed
into smartphones which are far advanced than
their predecessors. These smartphones are new
innovations in themselves as with each passing
day they come up with added features and uses
never thought of before. With markets being
flooded by these smartphones it will be occupying
to study their diffusion across global markets.
Indian markets in particular have been swamped
by millions of smartphones each month in the last
two years or so. This study is aimed to use the
framework of Innovation Diffusion theory to suggest a model for the analysis of adoption and
ultimately the diffusion of smartphones in India.
The innovation diffusion theory in itself has
developed immensely from the time of its origin
(1962) till the present day. This paper will try
to discuss some of the key elements of Innovation
Diffusion theory.
Products and services are purchased at a very local level while increasingly delivered globally. How do we understand and prepare for service delivery that is both universal and locally sensitive?
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
This presentation describes how communication technology is going to be in 2026 and how it is going to influence devices like phones, watches, vehicles and education and medical care.
Innovation Diffusion Theory - Review & Scope in the Study of Adoption of Smar...scmsnoida5
When mobile phones were introduced in the
world markets, little did one expect that these
small handheld devices would transform the
world as we knew it. This small innovation
transformed the lives of millions of people. A
simple device which was invented basically as a
vocal-communication tool got transformed into a
complex gadget that facilitates almost all forms of
communication now-a-days be it vocal, written or
multimedia. Mobile phones have metamorphosed
into smartphones which are far advanced than
their predecessors. These smartphones are new
innovations in themselves as with each passing
day they come up with added features and uses
never thought of before. With markets being
flooded by these smartphones it will be occupying
to study their diffusion across global markets.
Indian markets in particular have been swamped
by millions of smartphones each month in the last
two years or so. This study is aimed to use the
framework of Innovation Diffusion theory to suggest a model for the analysis of adoption and
ultimately the diffusion of smartphones in India.
The innovation diffusion theory in itself has
developed immensely from the time of its origin
(1962) till the present day. This paper will try
to discuss some of the key elements of Innovation
Diffusion theory.
Products and services are purchased at a very local level while increasingly delivered globally. How do we understand and prepare for service delivery that is both universal and locally sensitive?
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
A quick look into the technological future of 2026, reveals the potential of renewable energies, advances in social media, and electronic health movements.
This presentation is about diffusion of innovation in agriculture sector with animated pics, videos that makes then easy to understand. This presentation is well prepared and high quality rate.
Contact Email: mzeeshan_93@yahoo.com
Presentation consists of the core theory of diffusion of innovation followed by 3 case studies :
1) Diffusion of tetra cycline in the healthcare system and the effect of social factors on the same
2) Diffusion of Atorvastatin in healthcare system
3) Diffusion of Prozac in healthcare system and the dark side of pharma industry
A theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations
Marketing today is driven by data and analytics especially post COVID 19, which has led to tremendous changes in key customer dimensions. Hence it becomes essential to follow the design thinking approach to understand the buyer personas and customer journeys to find newer and more efficient ways of engaging with target audiences.
A quick look into the technological future of 2026, reveals the potential of renewable energies, advances in social media, and electronic health movements.
This presentation is about diffusion of innovation in agriculture sector with animated pics, videos that makes then easy to understand. This presentation is well prepared and high quality rate.
Contact Email: mzeeshan_93@yahoo.com
Presentation consists of the core theory of diffusion of innovation followed by 3 case studies :
1) Diffusion of tetra cycline in the healthcare system and the effect of social factors on the same
2) Diffusion of Atorvastatin in healthcare system
3) Diffusion of Prozac in healthcare system and the dark side of pharma industry
A theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations
Marketing today is driven by data and analytics especially post COVID 19, which has led to tremendous changes in key customer dimensions. Hence it becomes essential to follow the design thinking approach to understand the buyer personas and customer journeys to find newer and more efficient ways of engaging with target audiences.
Adnace Global Trading tips about mobile user experience. Amine AGT is a senior graphic designer in Advance global trading having experience of more than 10 years in Graphic designing.
Diffusion of Innovations - A Summary 2009 - Les RobinsonBTO Educational
A summary of Diffusion of Innovations
Les Robinson
Fully revised and rewritten Jan 2009
Diffusion of Innovations seeks to explain how innovations are taken up in a population.
An innovation is an idea, behaviour, or object
that is perceived as new by its audience.
Diffusion of Innovations offers three valuable insights into the process of social change:
- What qualities make an innovation spread successfully.
- The importance of peer-peer conversations and peer networks.
- Understanding the needs of different user segments.
These insights have been tested in more than 6000 research studies and field tests, so they are amongst the most reliable in the social
sciences.
My final project I wanted to mix a bunch of our current technologies into a new way using the theories we have discussed during the semester. I didn’t want to make the new technologies too high tech, because we need to think 10 years isn’t that long. How far have we come in 10 years? So I stuck to technologies that we have today, but added realistic traits to each. After I created these new technologies I added the theories in and how they relate to each advancement.
My final project I wanted to mix a bunch of our current technologies into a new way using the theories we have discussed during the semester. I didn’t want to make the new technologies too high tech, because we need to think 10 years isn’t that long. How far have we come in 10 years? So I stuck to technologies that we have today, but added realistic traits to each. After I created these new technologies I added the theories in and how they relate to each advancement.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
Similar to Jordon paschal and deon Rogers comm 303 (20)
2. What The World will Look like In
Communication Technology
In 2022
3. Overview
• Roger’s Diffusion of Innovations
• Moore’s Innovation Adoption Rate
• Critical Mass Theory
• Social Information Processing
• Uses and Gratifications Theory
• Media System Dependency Theory
• Social Learning Theory/Social Cognitive Theory
• The Theory of the Long Tail
• The Principle of Relative Constancy
• The Umbrella Perspective on Communication Technology
4. Roger’s Diffusion of Innovations
• Knowledge-In this stage the individual is first exposed to an innovation but lacks
information about the innovation. During this stage of the process the individual
has not been inspired to find more information about the innovation.
• Persuasion-In this stage the individual is interested in the innovation and actively
seeks information/detail about the innovation.
• Decision- In this stage the individual takes the concept of the change and weighs
the advantages/disadvantages of using the innovation and decides whether to
adopt or reject the innovation. Due to the individualistic nature of this stage
Rogers notes that it is the most difficult stage to acquire empirical evidence
• Implementation-In this stage the individual employs the innovation to a varying
degree depending on the situation. During this stage the individual determines the
usefulness of the innovation and may search for further information about it.
• Confirmation-In this stage the individual finalises his/her decision to continue
using the innovation. This stage is both intrapersonal and interpersonal,
confirmation the group has made the right decision.
5. Moore’s Innovation Adoption Rate
• Suggest that the marketer should focuses on
group of customers at a time. Most of these
technologies may start off in businesses. When
thinking about our technologies we focuses on
the business professionals first. The technologies
will not be cheap though mainly for the rich and
wealthy.
• Also talk about how things will only get adopted
if there is a major new benefit that comes with it.
6. Critical Mass Theory
• The Critical Mass Theory explains the use of
communication technologies being use
worldwide. We have the power to make these
technologies better and better. Instead of use
waiting for things to happen we can make it
happen faster.
7. Social Learning Theory/Social
Cognitive Theory
• Social learning theory and Social Cognitive
Theory both influence learning, socialization,
and experience. They also relate to observing
others within the context of social
interactions, experiences, and outside media
influences.
• So In 2022, the technology that we invent will
be toward our social benefit.
8. Uses and Gratifications Theory
• Gratification Theory is the pleasurable
emotional reaction of happiness in response
to a fulfillment of a goal.
• I-phone could be a perfect example because
apple was happy that they made I-phones and
they achieved their popularity goal because
everyone is buying I-phones.
9. Media System Dependency Theory
• Media System Dependency Theory talks about
our relationship between the media and our
society. The media plays a major role in our
society.
10. The Theory of the Long Tail
• The theory of the Long Tail is that our culture and
economy is increasingly shifting away from a
focus on a relatively small number of "hits"
(mainstream products and markets) at the head
of the demand curve and toward a huge number
of niches in the tail.
• For example, apple is going to be selling I-phones
forever because people love the phone and they
keep make better versions of the I-phone to keep
the demand high.
11. The Principle of Relative Constancy
• The Principle of Relative Constancy is a model
for analyzing how much money is spent on
media by both consumers and advertisers.
• For example, Michael Jordan pays to advertise
on the same channel consumers pays to
watch.
12. The Umbrella Perspective on
Communication Technology
• The Umbrella Perspective is broken down into
5 parts: The Social System, The Organizational
Infrastructure, Hardware, Software and the
User.
• These 5 parts helps us understand
communication technology.