The document discusses the target audience for a media product described as a 12 rated film. It indicates that the target audience would primarily be teenage girls and boys, as the film's rating and content are appropriate for that age group. Specifically, it suggests that teenage girls may be more likely to engage with the film given that the protagonist is female and the soundtrack features a pop song. However, elements like football scenes and an attractive male protagonist could also appeal to teenage boys. The intended age range reflects the secondary school setting of the film. Sample audience profiles of 15-year-old female Hannah and 16-year-old male Mark are also provided to describe potential viewers.

1. 4) Who would be the audience
for your media product?
Ellie Foster

2. Target audience
The target audience for our opening sequence is
teenage boys and girls as our film is a 12
certification. However, it is likely that the
stereotyped target audience for our media
product will be mostly teenage girls, as they
can identify with the female protagonist of the
film (uses and gratification theory), wanting to
be like her or look like her, or even being in
similar social situations such as a popular girl
at school.

3. Soundtrack
Furthermore, the soundtrack in our opening sequence is
sung by two girls of the group and is a remake of the
pop song 'Pack Up' by Eliza Doolittle, which is more
likely to attract females. Boys are less likely to watch
this film, as stereotypically males do not watch chick-
flicks or enjoy pop music much, however they may find
the protagonist attractive and that therefore may
encourage them to watch it. The partial shots of
football being played and the popular boy may also
attract boys to watch 'The Arrangement' as they can
identify with his character (uses and gratification
theory).

4. Setting
The audience is likely to be teenagers as the
main setting of our film is at a secondary
school, rather than a primary school or a
University, attracting the age group which
would attend a secondary school as they can
relate to the surroundings and characters
included (uses and gratification theory.)

5. Certification
We did not include any discrimination, drugs, sex or nudity in
our film, therefore according to BBFC criteria, it is not
above a certification of a 12. This means that children as
young as twelve are suitable to view our film, although
there is a limited thriller element included in the narrative
with the theory of Ms Graham being a murderer and the
group of main characters planning on getting rid of her
beforehand. It is rated a 12 rather than a PG due to the
moderate language included in our film and the imitable
behaviour with the mention of murder. However, we did
not want our film being rated higher than a 12, as we
would not want to offend people with bad language or
glamorising drugs, along with not wanting to prevent
younger teenagers to watch our film.

6. Audience profile
Female
Hannah is a 15 year old girl who attends a public secondary school full
time to study her GCSEs. She is currently studying Science, English,
Maths, Media, History, Spanish and ICT, gaining Bs in her mocks and
enjoys it very much. She also enjoys watching films, reading books
such as Twilight and any book by the author John Green. She also
likes being with her friends in her spare time, shopping in New
Look, ice-skating and playing tennis. Her favourite films are Mean
Girls, The Notebook, Dear John and Wild Child, as she watches
them all on Netflix. Hannah's favourite music is pop music which
she downloads of iTunes, favouring the artist Justin Bieber. Her
mother and father both work and she lives in a semi-detached
house in South London.

7. Audience profile
Male
Mark is a 16 year old boy from a middle class family. He is living with
his two sisters and his single mother in Manchester. He is in full
time education and hopes to be a hairdresser when he is older. In
his spare time Mark enjoys playing football and playing murder
mystery games such as 'Murder & Mayhem' with his friends. He
also likes going to the cinema with his family, watching television
every night after school and shopping in Topman, as he enjoys
fashion. His favourite music is pop music and R&B, purchasing all of
his songs off of iTunes, with his favourite artist being Chris Brown.
Films he enjoys watching on DVD include Batman, High School
Musical, and Mean Girls with his sisters, as they enjoy that too.