An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Fair & Lovely case study and how it triggered Indians unfair obsession with white skin. How Indians considers dark skin as inferiors.? this unethical belief has been deeply rooted in our system for ages and we need to find a way to fight out of this.
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Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Fair & Lovely case study and how it triggered Indians unfair obsession with white skin. How Indians considers dark skin as inferiors.? this unethical belief has been deeply rooted in our system for ages and we need to find a way to fight out of this.
Marketing and Advertising strategy of Fair & LovelyRevathi Basara
Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
Makeup is not only the cosmetic that you wear or apply on your body, but it also enhances your inner confidence. Do you want to achieve the most stunning look at the most affordable price? Explore the wonders of styles, and color schemes for a flawless look. Makeup enhances one’s appearance and natural face and gives a radiant glow to the face.
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Delivering Micro-Credentials in Technical and Vocational Education and Training
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1. Consumer Behavior
In Cosmetic Industry
Presented By-
Akshay Gaikwad (20165003)
Aquesha Tirmizi (20165005)
Puja Tripathi (20165028)
Radhika Sarda (20165029)
2. Cosmetic Industry
• The Indian Cosmetics Industry is defined as skin care, hair care, color
cosmetics, fragrances and oral care.
• India Cosmetic industry is valued at $950 Million.
• Growth Rate – 15-20% p. a.
• The Indian Cosmetic market which traditionally a stronghold of a few
major Indian players like Lakme, and Ponds has seen a lot of foreign
entrants to the market within the last decade.
• India is a very price sensitive market and the cosmetics and personal
care product companies, especially the new entrants have had to work
out new innovative strategies to suit Indian preferences and budgets to
establish a hold on the market and establish a niche market for them.
3. The need for cosmetics is generally seen as
the self esteem need, where Indian women
perceive beauty not just in terms of face, but
also in terms of a fit body, confident attitude,
and impressive personality.
Thus, brands try to cater to this specific need
with taglines like
L’Oreal: Because I’m worth it.
Maybelline: May be she’s born with it.
May be it’s Maybelline
Lakme: On top of the world.
Cosmetic Products Positioning
4. Maybelline New York India
• The make up requirements of a young teenage girl differs
from that of a woman.
• Trendy, innovative products infused with young girls energy –
16 to 25years.
• Brand Ambassador – Alia Bhatt, to represent young, bubbly,
and lively spirit of the brand.
• Heavy Social Media Marketing and crowd sourcing.
..
5. Skin Whitening Trends in India:
Opportunities Arising From Changing Perceptions of Fairness Among Consumers
• Fair and lovely instituted a huge campaign with a series
of ads that were cantered around “the fairer girl gets
the guy” theme.
• One commercial featured a father struggling financially
saying “if only I had a son,” while his dark skinned
daughter looks on helplessly and demoralized because
she cannot help in supporting her family. The ad then
cuts to a clip of the woman after using Fair & Lovely- –
now dressed in a mini-skirt working as a flight attendant
and taking her father to a 5-star restaurant.
6. Criticism
The All India Women’s Democratic Association (AIDWA) filed a complaint
about the offensive ads.
• the ads were racist against dark-skinned women,
• they were promoting a son preference by parents
• they were insulting to working Indian women
The Ministry of Information ruled that the campaign violated the Cable
and Television Network Act of 1995 ..
7.
8. Solution
HLL launched a new charitable cause called the Fair & Lovely
Foundation, which vowed to “encourage economic empowerment
of women across India.”
• HLL sponsored career fairs in over 20 cities across India
• Counseling in over 110 careers
• Supported 100 rural scholarships for women students
• Created a professional course for aspiring beauticians
• Created a three-month Home Healthcare Nursing Assistant
course open to women from ages 18-30 years
• Honoring women across India that have achieved greatness
and set good examples for others to follow
9. Consumer Behaviour
Consumer behaviour Lakme
Woman empowerment , increase in
number of working woman .
Lakme 9 to 5 range. Long-lasting and
less shimmering products
- Makeup jo na lage madeup
Using makeup for restricted occasions,
perceived makeup (foundation) to be skim
harming product .
Lakme complexion care, blend of
foundation and beauty benefit cream.
-Meet your everyday skin stylist
Trend for selfies with pout amongst girls Lakme absolute lip pout,
-Unravel the 90s kid in you with a
beautiful pop of lip pout
Concern of getting tanned while going out Lakme sun expert
- Suraj bane chand tum bano chandani
Unnatural look Lakme absolute face stylist
- Like your second skin
11. Sephorization
• Consumers want to try before they buy.
• In store sales girls exerts an influence over the purchase.
• Trial stations are playground for consumers to decide for themselves what’s
worthy of a credit – card swipe after trying the product.
..
12. Specific variety for a specific need
• The budding belief of consumers that a single brand is not the answer to all
their problems.
• Multiple varieties of a product to satisfy the multicultural needs.
• Constant pressure to be on toes with complete soundness in every product
line being offered.
13. Consumer purchase Decision
• Influence of word of mouth in
decision making.
• DIY research - beauty blogs and
YouTube.
• Buyers cannot be fooled by biased
advice of the sales person.
• Brands like Cover Girl, Mac, and
Lakme tried to influence with the
help of mobile application and
social media presence.