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2. KEY ELEMENTS OF A STUDENT
MAGAZINE
• A student magazine must appeal to an
younger but mature audience that are
currently attending school. Therefore the
cover should display someone that would
be associated with education yet comes
across as a stylish and someone the
audience would aspire to be similar to.
• The articles and content should be
directly relevant to students, therefore
the headlines can vary from education to
free-time activities that are suitable for
students.
3. FRONT COVER
The front cover should include:
o A masthead with the
magazine’s name.
o A model, which appeals to
the target market.
o The Price of the magazine.
o What issue it is.
o A brief sentence summary of
what’s expected within the
magazine.
o Headlines to draw in the
target market’s curiosity.
o What’s exclusive to just that
magazine.
o A website address, so the
customers can easily refer to
the website
My Student Magazine Cover
A professional Student Magazine cover
4. CONTENTS PAGE
• The typical contents page has
at least one photo that is
relevant to the content of the
magazine.
• The contents pages follows the
colour scheme set by the
cover.
• They show every article that’s
in the magazine for the reader
to jump to the page of interest.
6. Magazine
name, in the
same fashion
as the cover
Page title
Model
relevant to
magazine
Advertorial in that
it shows a
successful student
with these books.
Website
link
Headers to
separate the
contents
articles
Page
numbers
Article titles
MY MAGAZINE
Incorporated
conventions in my
magazine contents
page.
7. WHAT I’VE DONE DIFFERENTLY
• I made the cover less cluttered with headlines, therefore
the few that are on there all actually get read.
• I used two models on the front cover instead of one. Both
of which are of different ethnicities, which broadens it’s
appeal In the target market.
• I’ve gone for a red scheme rather than gold or green, as
I think red is more representative of school and
education.
• I made the column on the contents page with all the
page references wider so that it takes up half the page, I
also made it more interesting by giving it a gradient
colour.
• On the contents page, the model is positioned
compositionally so that she ‘leans’ against the column,
interacting with the page and giving it a consistent flow.
She also ‘borders’ the column and gives it a nice
balance of positive and negative space.
• I’ve also included the magazine’s website on the
contents page again as well as the magazine cover, to
give it a better continuity.
8. REPRESENTATION
As the magazine is aimed at teenagers around
my age, I chose to use models that are in the
same age group, because it’s a student
magazine the models are wearing smart uniform.
They are stereotypical of students, yet show them
to be nice, friendly and happy looking.
The representation of the students is in a positive
light, therefore appealing to the target
audience.
I’ve used ordinary language, not too formal but
not too casual, to keep people interested. The
magazine is pretty image heavy, and writing is
kept to a minimum to stop the pages from
getting too cluttered.
9. As a student magazine, the content is limited
to people in education. Therefore places it
would be likely to sold are places such as
schools and shops selling other school
products.
As the content isn’t limited to just one school, it
broadens the places and the audience in
which it can be sold.
Currently our school does already publish a
school magazine but is aimed at all learning
age groups. There is also a magazine aimed at
the parents of students. My magazine differs in
that it is aimed at a more mature student
audience, namely sixth form.
There are currently many magazines on the
market about university and general
education, however the number of magazines
aimed at Sixth form are rare, therefore there is
a gap in the market in which my magazine
can take.
DISTRIBUTION
10. TARGET AUDIENCE
My magazine is aimed at students from around the age of 16-18 and for both
genders. However female models were easier to work with for a magazine.
11. ATTRACTING THE AUDIENCE
• 70% of people buy magazines on the spur of the
moment, therefore the magazine must be visually
attractive to invite someone to purchase it. For that
reason I made the image on the cover the main part.
• The magazine ‘talks’ to the audience because the
models I used are every day people like the people
that buy the magazine, they are wearing smart uniform
and look successful, therefor implementing that the
purchase of the magazine can lead you to become
like them.
• There are also exclusive articles which cannot be
found in any other magazine, therefore increasing the
likely hood of choosing this magazine over others.
• There is also a chance to win £1000, meaning people
may buy it, in chance that the magazine will pay for
itself and more.
12. TECHNOLOGIES USED
During this project I used:
• Photoshop
• Camera
I’ve used Photoshop before, therefore it was fairly easy to use,
however I learnt new techniques and easier methods of photo
manipulation.
I haven’t done much photography before therefore it was a new
experience learning what makes a good compositional image and
what lighting is best.
• Blogger
I’ve never used blogger before but I found that it was very userfriendly and found no troubles in using it.
• PowerPoint
I have a lot of experience with PowerPoint, therefore I found it very
easy to use.
• Publisher
• Slideshare
• Survey Monkey
I’m less familiar with publisher but found that it works in very similar
way to other Microsoft products and therefore was much easier to
learn.
I used Survey Monkey to conduct my questionnaire, it was fairly
simple but I still aren’t very confident in the full functions it is capable
of.
I used slideshare to post this PowerPoint on my blog, I found it pretty
straightforward and no skill was required.