The photographer intended to create scary images for a magazine through unsettling portrayals of models. One image featured a model with scary teeth and eyes to look "demonic" and "undead". Another aimed for a more subtle scare through a blue tint and dark lighting to imply a feeling of being watched. A third was meant as an advertisement poster for a drink but did not achieve the intended scary and dark theme, appearing too bright instead. The final photo used color changes to contrast a model's face with the background and show the difference between human and zombie, fulfilling the photographer's goal of an abstract catchy advertisement image.