The photographer intended to create scary and undead images to advertise a zombie energy drink. For one photo, they made the model look demonic with scary teeth and eyes to achieve an undead look. They were pleased with the result but wanted to add more details. For another photo, they aimed for a more subtle scare using a blue tint and dark lighting to create an eerie feeling of being watched, which they felt they accomplished. They would have liked to experiment with more effects. They felt a third photo was too bright and not scary enough to fit the theme.