2. The slogan for our documentary is “What are you afraid of?”. This directs the slogan at the
audience and intrigues people into the documentary. We used the slogan in both
advertisements for the documentary to keep the products similar. This creates consistency
and professionalism within the 3 products. This slogan works with the documentary by
bringing up the relevant themes of fear and phobias, therefore the slogan is one of the main
selling points of the adverts.

3. We used the same voiceover for the documentary as we did for the radio advert. We did this
so that the advert would be consistent with the documentary and ultimately become more
professional. The voice we used was a deep calm male voice to make the themes of danger
and fear come across in a subtle way.

4. One of the most important things to include in all of our advertisements as well as
documentary is the actual title of the documentary. We chose the title “in the face of fear” as
it cuts to the point and tells the audience exactly what the documentary is about, people
facing their fears. The title is mentioned on the documentary as well as both advertisements
letting the audience know what the documentary is called. I feel the title works well with the
documentary as it is quite a gripping and mysterious title which would attract the audience.

5. We decided to use different fonts on the print advert and documentary as we felt
different fonts conveyed different messages through the text it was used. For example on
the print advert we used a formal font which was very bold. This was done to attract
attention to the title and tagline and make the audience remember the name and time of
the documentary and its scheduling. However we chosen a different font for the title
screen on the documentary as this font was a lot more formal and quite a serious font,
therefore setting the mood for the dark tone of phobias on the documentary. I feel the
two different fonts works well for the job that the text is supposed to do.

6. In our print advert we used a half and half face to signify our regular state of mind and our
phobic state of mind. The reason we made one half human and the other half clown is
because a clown is one main example of a stereotypical phobia. We also used a clown
because we felt it gave the advert and documentary a gritty and scary feel that would be
appealing to the audience. The difference between the clowns emotions and humans
signify to the audience how phobias can become a serious problem in peoples life's. The
clown conveys themes of fear and overall create a phobic theme for the documentary. This
advertises the documentary well and is very catching to the eye.