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Sales Effectiveness at CERA
A Summary Report
89% of the salesforce
have completed all
Product Modules
97 % said that to go through
the modules if needed more
information & 85% believe
that modules are engaging
91% believe that
product knowledge
has improved
88% believe that
Playday has helped
them in their day to
day sales activities
Success Metrics
Context
CERA Sanityware is currently deploying Playday to train
their salesforce on the following key parameters :
a) Product Knowledge
b) Soft Skills
It is open to employees across India and is in
its 6th month of deployment
So what did CERA expect from us?
• Design• Drive
• Create• Communicate
Key FAB’s of
each Product
Interactive
learning
modules to
communicat
e product
information
Scenarios for
salesforce to
handle
customer
queries
Engagement
and
Participation
So what did we do?
Modified
existing ‘dry’
product
modules into
interactive sales
presentations
In-depth study of
Product Modules
and identified
relevant
information to be
presented
Created
scenario based
assessment to
capture sales
outcomes
Designed
engaging
storylines to
drive
participation
Provide
analytics to
measure and
track
learning
performance
Created push
notifications
for
reinforcement
Phase 1 (Feb- March)
Product Modules Covered User Performance
89%​ (214 users) of
the sales force
completed all the
modules
Faucet
Materials
Faucet
Plating
Chevron
Clean
Rim
Thin Rim
Warranty
Manuals
SW
Features
Phase 2- Q1 (April-June)
Pressure
Booster
Pumps
Sensor
Urinals
Standards of
Excellence
Green
Certified
Products
CERA Tiles
Swirl
Flushing
CERA –
Company
Profile
Faucets-
Body &
Components
Coloured
Wash Basins
Product Modules Covered User Performance
81​% of the sales
force have
completed all the
modules
92​% of the users
have completed
more than 90 % of
modules
Soft Skills Videos-
Body Language Tricks
&
Build Your Spoken English Confidence
Let’s hear from some of the Employees
Highly interactive
session and very useful,
make it as regular
practice to improve sales
person's knowledge
through such type of
sessions.
Repeatedly training
programmes like this for
us and will help in
increasing knowledge and
sales skills of team and will
improve knowledge and
work efficiency of
technicians.
According to me this
online training module
help us increasing our
knowledge & update us.
Training experience was
awesome to me.
Vijay Kumar Lawana, Delhi & NCR Satish Mudaliar, MP Amit Singh, J&K

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Sales Effectivness at CERA - Mid Year Report

  • 1. Sales Effectiveness at CERA A Summary Report
  • 2. 89% of the salesforce have completed all Product Modules 97 % said that to go through the modules if needed more information & 85% believe that modules are engaging 91% believe that product knowledge has improved 88% believe that Playday has helped them in their day to day sales activities Success Metrics
  • 3. Context CERA Sanityware is currently deploying Playday to train their salesforce on the following key parameters : a) Product Knowledge b) Soft Skills It is open to employees across India and is in its 6th month of deployment
  • 4. So what did CERA expect from us? • Design• Drive • Create• Communicate Key FAB’s of each Product Interactive learning modules to communicat e product information Scenarios for salesforce to handle customer queries Engagement and Participation
  • 5. So what did we do? Modified existing ‘dry’ product modules into interactive sales presentations In-depth study of Product Modules and identified relevant information to be presented Created scenario based assessment to capture sales outcomes Designed engaging storylines to drive participation Provide analytics to measure and track learning performance Created push notifications for reinforcement
  • 6. Phase 1 (Feb- March) Product Modules Covered User Performance 89%​ (214 users) of the sales force completed all the modules Faucet Materials Faucet Plating Chevron Clean Rim Thin Rim Warranty Manuals SW Features
  • 7. Phase 2- Q1 (April-June) Pressure Booster Pumps Sensor Urinals Standards of Excellence Green Certified Products CERA Tiles Swirl Flushing CERA – Company Profile Faucets- Body & Components Coloured Wash Basins Product Modules Covered User Performance 81​% of the sales force have completed all the modules 92​% of the users have completed more than 90 % of modules Soft Skills Videos- Body Language Tricks & Build Your Spoken English Confidence
  • 8. Let’s hear from some of the Employees Highly interactive session and very useful, make it as regular practice to improve sales person's knowledge through such type of sessions. Repeatedly training programmes like this for us and will help in increasing knowledge and sales skills of team and will improve knowledge and work efficiency of technicians. According to me this online training module help us increasing our knowledge & update us. Training experience was awesome to me. Vijay Kumar Lawana, Delhi & NCR Satish Mudaliar, MP Amit Singh, J&K