The document discusses the significant impact of video content on consumer engagement, conversion rates, and brand perception, emphasizing that video increases engagement by 100% on social media and leads to higher ROI. It outlines metrics and adoption rates indicating a growing trend in video usage among advertisers and brands, with predictions of video ad spending doubling in the coming years. Additionally, the document introduces IIL Media, a full-service video production firm, highlighting their services from concept to post-production for corporate and marketing needs.

1. Telling your story from concept to completion
Vision • Execution • Realization

2. THE IMPACT OF VIDEO
• Engagement
• According to facebook best-practices video posts increase engagement by a 100% increase.
• Video posts are proven to increase engagement which leads to higher ROI (Digitas).
• Conversion rates for campaigns with video are 46% higher than static ad spots.
• Video is a key component in social media sharing and is the main driver for viral marketing success
(Brafton Media)
• Videos created for a specific audience are more likely to see success on social networks, users are
2.5x more likely to share and discuss videos that are personally relevant.

3. THE IMPACT OF VIDEO
• Customer Behavior and Perception
• 64% of consumers have researched a product as a result of watching related video content, and 45%
of them have sought this product out in retail (IDG).
• 45% of consumers who have engaged with video content on a website contacted the vendor for more
information about the product or service.
• Over 50% of consumers who have watched online video content claim increased confidence about
buying the advertised product or service.
• Those who view related video content are 85% more likely to buy than those who do not.
• 4 in 10 consumers visited a store online or in person as a direct result of watching online video
content. Today 1 in 3 consumers use YouTube to shop for apparel (Reel SEO).

4. THE IMPACT OF VIDEO
• Perception, SEO, and Visibility
• Viewers who enjoy branded video content demonstrated a 139% higher brand identity
association, 97% higher purchase intent, 35% higher brand favorability, and 14% higher brand recall
(Unrly Media).
• Preference for professionally produced is 25% higher than non-professional quality video, and
professional quality video resulted in a 35% increase in purchase preference (Comscore).
• Unlike traditional TV spots, web based video content allows brands to speak to targeted audiences
more directly about their identity, values, and brand-narrative. This results in increased audience
retention, positive associations and customer loyalty.
• Google and other search engines actively seek to display mixed content, and give video a higher
ranking in their algorithms to ensure their searches consistently display mixed media types in their
results.
• Videos in universal search results have a 41% higher click through rate than their plain text
advertising counterparts.

5. THE FUTURE OF VIDEO
• Metrics & Adoption Rates
• 22% of small business plan to post video content on YouTube in the next fiscal year.
• Online video ad spending will double over the next 4 years.
• Rich Media ads with video generate 6x the views compared to banner ads.
• Over 90% of advertisers plan to use video advertising networks in the next year.
• 87% of brand agencies use video for content marketing. 76% plan to increase their usage in the
coming year.
• 7 out of 10 B2B marketers use online video, an increase of 35% from the same time a year ago.
• 40% of all QR codes take the user to some form of video content.
• Click through rates rose 7-13% when the word ‘video’ was included in the subject line.
• 65% of senior executives have visited a vendor website after watching video content.
• Google predicts that by 2015 50% of all display ads will be rich media ads.

6. IIL MEDIA
• We Help You Tell Your Story
• IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop
shop for development, pre-production, production, and post production services for streamlining and
actualizing your goal to inform, educate, or entertain your targeted audience.
• IIL Media’s expert staff, headed by Emmy award-winning Senior Producer and Director, d.b.
Roderick, is dedicated to creating high-quality video that tells your story and communicates your
business’s unique message.
• As the media division of IIL Worldwide, the leader in global training, consulting, coaching and
customized course development for top companies all over the world, IIL Media is the go-to creative
visual media source for brands and companies.
• We develop and produce advertising spots, events & trade shows, web content, mobile advertising
and corporate training, information and orientation videos utilizing the latest high definition video
production and post-production technologies.

7. IIL MEDIA SERVICES
Company Profile Videos
HD Video Production
Optimized Web Videos
Marketing Videos
Documentary Videos
Camera Operating Crew
Video Business Cards
Video Editing Post-Production
Commercials & PSAs
Human Resource Employee Visuals / Corporate Training Modules
Product Reels & Demos
Green Screen Studio & Location Scouting
Teleprompting
Educational Programming
Interactive Web and Mobile Apps

8. IIL MEDIA SERVICES
Development: our development services include general consulting, creating
budgets, and writing treatments and scripts.
Pre-Production: our pre-production services include consulting, electronic
storyboarding, studio and virtual set design, location scouting, scheduling, casting
and actor rehearsals.
Production: our production services consist of single or multi camera packages
for professional in-studio or on-location productions, as well as the ability to
produce your video in a number of formats, from Hi-Definition video to 35mm film.
Post-Production: Our editing services include Avid Media Composer or Final Cut
Pro editing, offer 2D and 3D graphics, and DVD and Flash authoring. We also
provide multi-track mixing, audio sweetening and a professional voice-over booth.

9. To contact IIL Media, please email
Erika.Speed@iil.com or call
1-212-515-5188
CONTACT US