The document summarizes a social media campaign launched by AGAIN Interactive in partnership with Office Depot and the band One Direction. The campaign was created to promote the sale of exclusive One Direction merchandise and fund an anti-bullying initiative. AGAIN used its Good Influence technology to incentivize fans to share campaign content and drive traffic to the website. As a result of the campaign, Office Depot saw over a 10x increase in social engagement and growth of social media fan bases up to 35%, with over 10 million visits to the campaign website.