This document discusses the relationship between social media use and mental health in youth. It reports that youth spend on average 7 hours per day using social media, and that 25% of teens who use social media for over 2 hours daily experience poor mental health. The document also notes that cyberbullying is a public health concern associated with negative consequences like depression, and that early depression in youth is linked to later psychosocial issues. Finally, it states that parenting guidance is needed to help youth have healthy social media habits and avoid potential problems like bullying, inappropriate content, and body image issues promoted on some sites.
The Proliferation of Technology: Too Much of a Good ThingJoshua Rosenbaum
A visual presentation exploring the dangers of adopting technology into every aspect of our lives, created for an assignment for FILM 240 at Queen's University.
The Proliferation of Technology: Too Much of a Good ThingJoshua Rosenbaum
A visual presentation exploring the dangers of adopting technology into every aspect of our lives, created for an assignment for FILM 240 at Queen's University.
Comic Books - The Superhero of Multimodal LiteracyErin Labrie
Who will be the greatest superhero when it comes to fighting one of today's greatest villians? Comic books take a stand against declining literacy rates.
A Flipbook for FILM 240 at Queen's University.
Heightened social media use for business and pleasure has resulted in the population becoming more narcissistic due to having to constantly maintain a personal brand.
Today’s youth have a laissez faire attitude towards exposing their lives online. Are they the guinea pig generation, blindly documenting their every move on Facebook with little or no regard to the possible repercussions of ‘over-exposure’ in future? Life experience may well teach them to hold back, but by the time they learn this, it may already be too late.
Are Social Media Websites Harmful To The Youth?Evan Atkinson
This study was done to determine if social media websites negatively affect the youth of America. Many young people in the United States have accounts on social media websites such as Facebook, Twitter, and MySpace and studies have shown that these websites can have negative affects. With so many young people using these social media sites, studies on the negative affects should surely be done. After conducting a survey, and analyzing many secondary academic resources I determined that in fact the youth could be negatively affected by these social media websites. They are negatively affected in many different ways such as them being addictive, and distracting in an academic environment, but also can affect the youth negatively in several other ways. After coming to these conclusions, I am certain that more studies need to be done on this issue, so we can reverse some of the negative aspects of social media websites, and find a way to be able to use them in the best possible way.
The Overall Goal of Safe Social Media is:
Reduce exposure to violence for children and adolescents through Social Media.
In order to solve some of these problems we have created Safe Social Media an educational project “to navigate without drowning”.
Our efforts will be oriented to create an online network of youth organizations, educational institutions, parents associations, media companies and other stakeholders, in order to establish a multidirectional and intergenerational dialogue on these issues.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
4. Flickr.com
“It is important that parents
become aware of the nature of
social media sites, given that
not all of them are healthy
environments for children and
adolescents” (2)
5. Flickr.com
“Many schools have “zero
tolerance” policies for bullying
and cyberbullying, even though
zero tolerance has not been
shown to improve school climate
or school safety” (8)
6. “Pediatricians are in a
unique position to help
families understand these
sites and to encourage
healthy use and urge parents
to monitor for potential
problems with
cyberbullying, “Facebook
depression”, sexting and
exposure to inappropriate
content” (2)
Flickr.com
7. “Panorexia and
probulimia sites as
well as online
communities are
publicly available;
they are interactive
and promote
“thinspiration”
(inspirational pictures
of extremely thin
bodies)” (1)
Flickr.com
8. “Cyber victims may experience an
anonymous attacker who instantly disperses
fabricated photos throughout a large social
network” (7)
Flickr.com
10. “Willful and repeated harm
inflicted through the use of
computers, cell phones, and other
electronic devices” (6)
Flickr.com
11. “Study found that
25% of teens who
are on social media
for more that two
hours a day,
reported poor self-
rated mental health,
psychological
distress, suicide
ideation, or unmet
need for mental
health support” (1)
Flickr.com
13. “Young people having early
depression were at increased risk
of later adverse psychosocial
outcomes” (4)
Flickr.com
14. “Cyber victims may be
more likely to feel
isolated, dehumanized or
helpless at the time of an
attack” (7)
Flickr.com
15. “An aggressive
intentional act carries
out by a group or
individual, using
electronic forms of
contact, repeatedly
and over time against
a victim who cannot
easily defend him or
herself” (6)
Flickr.com
16. “Sense of belonging is defined as the experience of personal
involvement in a system or environment so that persons feel
themselves to be an integral part of that system or environment”
(3)
Flickr.com
17. “Social media has made it so easy for people to present
themselves as well as learn about another person online.
Exposure to this type of media has a great impact on peoples
psychological well being”
(1)
Flickr.com
18. Flickr.com
“Self-esteem is defined as a
personal judgement of the
worthiness that is
expression in the attitudes
the individual holds toward
his/her self” (9)
20. References
1. Bauman, Sheri, Russell B. Toomey, and Jenny L. Walker. "Associations among bullying, cyberbullying, and suicide in high
school students." Journal of Adolescence 36.2 (2013): 341-50. Web.
2. Fergusson, David M. and Lianne J. Woodward. "Mental Health, Educational, And Social Role Outcomes Of Adolescents
With Depression". N.p., 2017. Print.
3. Hagerty, Bonnie M.k., Judith Lynch-Sauer, Kathleen L. Patusky, Maria Bouwsema, and Peggy Collier. "Sense of belonging:
A vital mental health concept." Archives of Psychiatric Nursing 6.3 (1992): 172-77. Web.
4. Matrix, Sidneyeve. “Advertising Strategies.” Ellis Hall Auditorium, Kingston. 10, Jan. 2017
5. Matrix, Sidneyeve. “Media Convergence.” Ellis Hall Auditorium, Kingston. 24, Jan. 2017
6. O'Keeffe, G. S. and K. Clarke-Pearson. "The Impact Of Social Media On Children, Adolescents, And Families". N.p., 2017.
Print.
7. Payne, Elizabeth. “Teens’ Poor Mental Health Linked to Social Media Use.” The Ottawat Citizen (2015): n. pag. Web.
8. Selkie, Ellen M., Rajitha Kota, Ya-Fen Chan, and Megan Moreno. "Cyberbullying, Depression, and Problem Alcohol Use in
Female College Students: A Multisite Study." Cyberpsychology, Behavior, and Social Networking 18.2 (2015): 79-86. Web.
9. Strasburger, Victor C., Amy B. Jordan, and Ed Donnerstein. “Health Effects of Media Use.” American Academy of
Pediatrciains 125.4 (2010): n. pag. Web.
10. Wang, Jing, Tonja R. Nansel, and Ronald J. Iannotti. "Cyber and Traditional Bullying: Differential Association With
Depression." Journal of Adolescent Health 48.4 (2011): 415-17. Web.