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Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.
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Snapchat is a multimedia messaging app created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It was launched in September 2011. Snapchat has over 300 million active users who send over 400 million snaps per day. Snapchat reaches 41% of 18-34 year olds in the US daily and is most popular among those under 35, with the average user checking the app over 20 times per day.
Instagram Social Spotlight
This document discusses how to effectively use Instagram for brands. It provides key Instagram statistics like having over 600 million monthly active users who are primarily younger than 35. It explores how brands can engage on Instagram through posting photos and videos daily using hashtags and location tags. Case studies of Audi and Indian Motorcycles show how high quality photos and engaging hashtags can increase likes and comments. The document emphasizes that Instagram should not be overlooked as it is an important part of the larger Facebook network and critical for reaching younger audiences.
What is Snapchat?
Snapchat is a photo messaging app that allows users to send photos, videos, and drawings that disappear after being viewed. It was created in 2011 and now has over 30 million active users, more than three-quarters of which are college students who use the app at least once per day. While Snapchat currently generates no revenue, its founders are exploring ways to incorporate advertising and it has attracted interest from potential acquirers like Facebook.
Analytics Academy 2015 Facts and Tips
This document contains tips and statistics related to analytics. It includes information on using filters in Google Analytics to separate internal and external traffic, automating weekly email analytics reports, and being consistent with naming conventions for campaigns. It also provides statistics on social media and internet usage.
Snapchat For Brands, Yes Or No?
Snapchat is a mobile app known for its disappearing photos and videos. It has grown rapidly since launching in 2011 and now has over 80 million active users globally. While most of its users are young (ages 13-25) and female, Snapchat has introduced new features like Stories that allow brands to reach this difficult demographic. Several major brands have had success using Snapchat to engage users and drive sales through exclusive content and discounts. However, Snapchat also has disadvantages for brands like a lack of metrics and an inability to achieve viral sharing within the app. Overall, Snapchat provides an innovative new format for brands to experiment with mobile advertising and messaging.
Snapchat For Brands, Yes Or No?
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
Unit 35 LO1
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after a set time period. Its largest user base is ages 18-24. Snapchat generates revenue through sponsored filters and ads. While it allows for quick communication, some experts are concerned about how addictive Snapchat can be for teens. [/SUMMARY]
Unit 35 LO1
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after being viewed. Over 100 million active users spend 30 minutes per day on average on Snapchat, with the largest demographic being ages 18-24. Snapchat generates revenue through sponsored filters and interactive advertisement videos.
Snap Inc Success
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Surviving the Insta-pocalypse
A presentation delivered at the Social Media Conference Greece 2016 on the changes coming on Instagram and what brands can do about it
Instagram case study
This document provides a case study analysis of Instagram. It includes background information on Instagram, an analysis of its target market and business model. It also describes 5 case studies of how different companies have successfully used Instagram advertising including Bloom & Wild florists, Burt's Bees cosmetics, Mercedes-Benz, Philadelphia cream cheese, and Levi's jeans. Each case study outlines the company's advertising goals, strategy used, and positive results observed in metrics like sales, website visits or brand awareness.
Instagram - Digital Marketing Tool
Instagram is a free iPhone app launched in 2010 that allows users to take photos, add filters and frames, and share the modified photos on social media like Facebook and Twitter. The app is popular among 15-40 year old urban dwellers interested in art, fashion, and photography as it allows quick and easy photo sharing. Brands and celebrities use Instagram to promote products and gain exposure by posting photos to engage followers. Metrics like likes and hashtag usage help measure a photo's popularity and brand awareness. Channing Tatum actively promoted his movie 21 Jump Street using Instagram by posting rehearsal photos that received thousands of likes and hosting online contests.
Instagram feb 2015
Instagram is a social media platform where users can share photos and videos. Key facts about Instagram include that it has over 300 million monthly active users, many of whom are younger adults and women. Popular ways brands use Instagram include running photo contests with relevant hashtags, highlighting user-submitted photos that feature their products, and encouraging sharing of scenic or experience-based photos with associated hashtags to promote destinations or activities. Non-profits also use Instagram campaigns where brands donate money based on user posts with specific hashtags.
15 Social Media Stats that Every Advertiser Should Know
We already know that social media is a vital tool for advertisers, but sometimes we need to see the numbers to truly understand the importance of social media marketing.
Instagram_Report_Julia_Santos
This report analyzes Instagram's current position in the social media market. It finds that Instagram has over 1 billion active users, most of whom are millennials that use features like Instagram Stories. However, emerging apps like TikTok and Snapchat pose a threat. The report recommends that Instagram update Stories to engage more of its users and acquire new ones, especially given the market's preference for short videos. Conducting customer surveys and analyzing competitors would help Instagram create a viral and user-friendly Stories upgrade to maintain its strong position in a changing market.
Snapchat Advertising
Snapchat is a mobile app that allows users to share photos and videos that disappear after viewing. It has over 100 million daily active users who view over 5 billion videos per day. Snapchat generates revenue through advertising on its Live Stories and Discover pages. Advertisers pay around $0.02 per view for 10-second ads. While Snapchat advertising is costly, many brands use it for its engaging content and ability to reach younger audiences. However, Snapchat provides limited reporting on ad metrics. The company continues growing rapidly and was valued at $16 billion in 2015.
24 Reasons Why Snapchat Is A Good Business Strategy
In the following sections, we look at 24 reasons why you might want to consider using Snapchat as a good business strategy.
Infographic: Competing on Social
The document discusses the expanding size and business value of social media. It provides statistics showing how much time users spend on platforms like Facebook, Instagram, and Twitter each month. It also outlines how developing an effective social media strategy can generate website traffic, help brands discover new customers, and improve customer service. However, many companies still lag behind in creating and executing social media strategies to capitalize on these opportunities.
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15 Social Media Stats that Every Advertiser Should Know
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Mr. Brainwash Beautiful Girl / Mixed Media / signed / Unique
Year: 2023
Format: 96,5 x 127 cm / 37.8 x 50 inch
Material: Fine Art Paper with hand-torn edges.
Method: Mixed Media, Stencil, Spray Paint.
Edition: Unique
Other: handsigned by Mr. Brainwash front and verso.
Beautiful Girl by Mr. Brainwash is a mixed media artwork on paper done in 2023. It is unique and of course signed by Mr. Brainwash. The picture is a tribute to his own most successful work of art, the Balloon Girl. In this new creation, however, the theme of the little girl is slightly modified.
In Mr. Brainwash’s mixed media artwork titled “Beautiful Girl,” we are presented with a captivating depiction of a little girl adorned in a summer dress, with two playful pigtails framing her face. The artwork exudes a sense of innocence and whimsy, as the girl is shown in a dreamy state, lifting one end of her skirt and looking down as if she were about to dance. Through the use of mixed media, Mr. Brainwash skillfully combines different artistic elements to create a visually striking composition. The vibrant colors and bold brushstrokes bring the artwork to life, evoking a sense of joy and happiness. The attention to detail in the girl’s expression and body language adds depth and character to the piece, allowing viewers to connect with the young protagonist on a personal and emotional level. “Beautiful Girl” is a testament to Mr. Brainwash’s unique artistic style, blending elements of street art, pop art, and contemporary art to create a visually captivating and emotionally resonant artwork.
The use of mixed media in “Beautiful Girl” adds an additional layer of complexity to the artwork. By combining different artistic techniques and materials, such as stencils, spray paint, and collage, Mr. Brainwash creates a dynamic and textured composition that grabs the viewer’s attention. The juxtaposition of different textures and patterns adds depth and visual interest to the piece, while also emphasizing the artist’s eclectic and experimental approach to art-making. The inclusion of collage elements, such as newspaper clippings and torn posters, further enhances the artwork’s urban and contemporary feel. Overall, “Beautiful Girl” is a visually captivating and thought-provoking artwork that showcases Mr. Brainwash’s talent for blending different artistic elements to create a truly unique and engaging piece.
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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Femmely-ACP-how to use social media to drive engagement
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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In stagram ads
- 1. INSTAGRAM FOR BRANDS: IS IT A NEED? Image: Canva
- 2. In today's day and age, Instagram is a necessary platform for brands to succeed to their full potential. Image: Canva
- 3. LIKES 1500 Instagram has over 500 million active monthly users Instagram is used by 31% of American women and 24% of men Instagram has over 500 million active monthly users INSTAGRAM FACTS Source 2/ Image: Canva
- 4. In 2015, 48.8% of brands are on Instagram. By 2018, this is predicted to rise to over than 70.7% Source 1/ Image: Instagram
- 5. 96% of US fashion brands are on Instagram Source 1/ Image: Pexels
- 6. If we only look at the top 100 brands in the world, 90% have an Instagram account Source 1/ Image: Instagram
- 7. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter Source 1/ Image: Pexels
- 8. Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users Source 1/ Image: Pexels
- 9. GoPro, the manufacturer of cameras built tough for action shots, has always leveraged user-generated content to market its product. GoPro’s Instagram features some of the most dramatic shots captured, illustrating the versatility of GoPro's products. Source 3/ Image: Instagram
- 10. “Content is fire. Social Media is gasoline.” -- Jay Baer, Convince and Convert Source 3/ Image: Pexels
- 11. Studies show that the visual appeal matters in 93% of cases when people go to make a purchase. Visual content is not only easier and faster for the human brain to process, it is a great way to generate more attention and leads. Source 7/ Image: Pexels
- 12. Brands on Instagram with over 100K followers have grown by 163% in two years. Source 7/ Image: Pexels
- 13. 73% of brands post at least one photo or video per week on Instagram. Source 7/ Image: Instagram
- 14. Engagement with brand posts on Instagram are growing at a greater rate than brands are adopting the network. Source 7/ Image: Instagram
- 15. Visual data is processed 60K times faster by the brain than text. Source 7/ Image: Pexels
- 16. 57% of Instagram users access the site every day. Source 7/ Image: Pexels
- 17. Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet only 28% of marketers use Instagram for marketing. Source 7/ Image: Pexels
- 18. Today, 1 in 3 media minutes is spent on mobile Source 4/ Image: Canva
- 19. Make sure that your ad is eye-catching, relevant, and does not feel like an "ad." This is because: "84% of millennial say they do not notice ads on social sites" Source 5
- 20. "I'll look around and everyone is doing something different on their device." - Andrea Tomkins, in The Globe & Mail Source 8/ Image: Pexels
- 21. 1 - "37 Interesting Instagram Stats for 2016." Brandwatch. N.p., 16 Nov. 2016. Web. 05 Mar. 2017. 2 - Sydney, Parker. "A Long List of Instagram Statistics That Marketers Need to Know." Hootsuite Social Media Management. N.p., 13 Dec. 2016. Web. 05 Mar. 2017. 3 - Patel, Sujan. "25 Fantastic Examples of Brands Using Instagram." Entrepreneur. N.p., 24 Oct. 2016. Web. 05 Mar. 2017. 4 - Martrix, Sidneyeve. "Media Convergence" 2017. Lecture. 5 - Martrix, Sidneyeve. "Promotional Material" 2017. Lecture. 6 - Martrix, Sidneyeve. "Print Media" 2017. Lecture. 7 - Bendall, Cassie "16 Statistics to Show Why Instagram Marketing Is Crucial." Our Social Times - Social Media for Business. N.p., 30 Oct. 2016. Web. 05 Mar. 2017. Works Cited