Instagram has over 500 million active monthly users and is an important platform for brands to engage with customers. Engagement with brands is much higher on Instagram than other social media platforms like Facebook, Twitter, and Pinterest. Visual content is very effective on Instagram - 93% of purchases are influenced by visual elements, and the brain processes images 60,000 times faster than text. Most major brands now have an Instagram presence, and those with over 100,000 followers have grown their following by 163% in just two years. Therefore, Instagram marketing is crucial for brands to build their audience and influence consumer purchases.

1. INSTAGRAM
FOR
BRANDS: IS
IT A NEED?
Image: Canva

2. In today's day and age, Instagram
is a necessary platform for brands
to succeed to their full potential.
Image: Canva

3. LIKES
1500
Instagram has over 500 million active
monthly users
Instagram is used by 31% of American
women and 24% of men
Instagram has over 500 million active
monthly users
INSTAGRAM FACTS
Source 2/ Image: Canva

4. In 2015, 48.8% of brands are on Instagram.
By 2018, this is predicted to rise to over than
70.7%
Source 1/ Image: Instagram

5. 96% of US fashion brands are on Instagram
Source 1/ Image: Pexels

6. If we only look at the top 100 brands in the
world, 90% have an Instagram account
Source 1/ Image: Instagram

7. Engagement with brands on Instagram is 10
times higher than Facebook, 54 times higher
than Pinterest, and 84 times higher than
Twitter
Source 1/ Image: Pexels

8. Over a third of Instagram users have used
their mobile to purchase a product online–
making them 70% more likely to do so than
non-users
Source 1/ Image: Pexels

9. GoPro, the manufacturer of cameras built
tough for action shots, has always
leveraged user-generated content to
market its product. GoPro’s Instagram
features some of the most dramatic shots
captured, illustrating the versatility of
GoPro's products.
Source 3/ Image: Instagram

10. “Content is fire. Social Media is gasoline.” --
Jay Baer, Convince and Convert
Source 3/ Image: Pexels

11. Studies show that the visual appeal matters in
93% of cases when people go to make a purchase.
Visual content is not only easier and faster for the
human brain to process, it is a great way to
generate more attention and leads.
Source 7/ Image: Pexels

12. Brands on Instagram with over 100K
followers have grown by 163% in two
years.
Source 7/ Image: Pexels

13. 73% of brands post at least one photo or
video per week on Instagram.
Source 7/ Image: Instagram

14. Engagement with brand posts on Instagram
are growing at a greater rate than brands
are adopting the network.
Source 7/ Image: Instagram

15. Visual data is processed 60K times faster by
the brain than text.
Source 7/ Image: Pexels

16. 57% of Instagram users access the site every
day.
Source 7/ Image: Pexels

17. Instagram has quickly grown into a massive
social network with both a mobile and web
presence. It shows no signs of slowing
down, yet only 28% of marketers use
Instagram for marketing.
Source 7/ Image: Pexels

18. Today, 1 in 3 media minutes is spent on
mobile
Source 4/ Image: Canva

19. Make sure that your ad is eye-catching,
relevant, and does not feel like an "ad." This
is because:
"84% of millennial say they do not notice ads
on social sites"
Source 5

20. "I'll look around and everyone is doing
something different on their device." -
Andrea Tomkins, in The Globe & Mail
Source 8/ Image: Pexels

21. 1 - "37 Interesting Instagram Stats for 2016." Brandwatch. N.p.,
16 Nov. 2016. Web. 05 Mar. 2017.
2 - Sydney, Parker. "A Long List of Instagram Statistics That
Marketers Need to Know." Hootsuite Social Media
Management. N.p., 13 Dec. 2016. Web. 05 Mar. 2017.
3 - Patel, Sujan. "25 Fantastic Examples of Brands Using
Instagram." Entrepreneur. N.p., 24 Oct. 2016. Web. 05 Mar. 2017.
4 - Martrix, Sidneyeve. "Media Convergence" 2017. Lecture.
5 - Martrix, Sidneyeve. "Promotional Material" 2017. Lecture.
6 - Martrix, Sidneyeve. "Print Media" 2017. Lecture.
7 - Bendall, Cassie "16 Statistics to Show Why Instagram
Marketing Is Crucial." Our Social Times - Social Media for
Business. N.p., 30 Oct. 2016. Web. 05 Mar. 2017.
Works Cited