Analysis of

2. Film posters are designed to catch the eye and are placed specifically to be
seen by as many people as possible.
They can be posted on stationary places like billboards, around cinemas etc.
or on mobile places such as the sides of busses etc.
Due to the posters being physical pieces of media there is no limit to where
they can be put, whereas if you compare them to trailers, they are only
available on digital technology.
Film Posters

3. Poster 1
Source Code

4. The source code poster has a dark grey colour scheme.The colour grey is used as
it connotes to a mysterious setting, which makes the audience wonder what is in
the grey background, and therefore makes them want to find out and see the
film.
The fact the protagonist is holding a weapon gives the audience a hint of what
the film is going to involve, as the gun connotes to violence the audience will
know what genre of film it is going to be and be drawn to watch it.
The protagonist is also running away from the ground which is disappearing, also
making the audience question why the ground is falling away from him. The
ground itself are pictures of what we perceive as his memories, as they are like
still images of perhaps his past. This links to the kind of storylines psychological
thrillers involve, therefore the audience know what to expect when they go to
see the film.
The font the title is in is a block text font, which gives off a serious kind of look,
as does the conventional thriller protagonist suit he is wearing, and portrays the
seriousness of the plot the film will have.
The tagline of the poster is designed to make the audience wonder why every
second should count. It draws audiences in and makes them want to view the
film.
Source Code – Poster 1

5. Poster 2
Source Code

6. The colour scheme of the second source code poster is a variety of blues, and it
seems to be comes from a breaking kind of wall, the wall seems to be fading
away as if the character is passing through a dimension of some kind, which is
something audiences would link with other psychological thrillers, so they have
an idea what the film is going to be about.
Also in the background of the picture the wall is curved the way a London
underground tube wall is, which could give a hint of where the film is going to be
set, and could attract audiences living in London or those using similar transport
to tubes.
The title of the film stands out as it is red, which contrasts the colour scheme and
draws the eye to it, another part of the poster that is red is the release date,
letting the audience know the important information of when it is coming out.
Another text written in red is the ‘from the director of MOON’, if the audience
has seen the film moon and liked it, they are likely to be attracted to this film.
Another bit of text that will attract audiences is the names of the actors that
have been placed in the centre of the poster so it is easier for people to notice.
They may enjoy or even find the actors involved in the film attractive and may
want to go and see the film for these reasons.
Source Code – Poster 2