Kirsty Salisbury

1. HOW EFFECTIVE IS
THE COMBINATION
OF YOUR MAIN
PRODUCT AND
ANCILLARY TEXTS?

2. • The outcome of our three media texts was much better
than any of us had expected them to turn out to be. Each
of the texts went beyond the standard that we had
imagined and have all successfully promote what they
have been designed for; to advertise the film ‘Ransom’.
OVERVIEW

3. • We had made sure to link our film trailer with our other ancillary
texts by creating some element of continuity throughout all of
them.
• Each product we have create has the same element of narrative
of our film trailer. The feeling of mystery is clear throughout each
of the individual media texts as the same character has been
used. The fact that each of our products contains the main
character in the same position entices the reader and is able to
easily to elate to the film when they see this picture. The viewer
will want to know why the victim is trapped in such a position
and who has trapped him. The continuous enigma from each of
the texts makes the audience want to know what the new
equilibrium will be therefore they will be enticed to view the film
when it is released.
ENIGMA

4. As seen above, the victim is sitting hostage in a chair, the left, the magazine cover photo,
and the right our film poster promoting the film.

5. • The quote, ‘the most on edge film of the year’ is included on both the
poster and the magazine cover. Also, the quote ‘all the money in the
world can’t save you,’ is also included on the poster as well as the film
trailer, linking them together. This gives it a sense of continuously
through all the texts.
QUOTES

6. • We have also made sure that the location in all 2 of the media products
matched so that the audience would be able to familiarise themselves
with the location.
Location
Poster
image
Location in trailer

7. • The last point that we did to make all of our media texts link together
is to make sure they all have the same font for the film title so that the
audience recognise the film with this.
• The font is a bold, red colour and was in Arial, a simple, yet effective
font which entices the viewer.
Font