The poster focuses on a doll with blood crying from its eyes, giving it human-like features and the implication that it may come to life. The title is written in red, connoting blood and violence. The tagline explains that this film is a prequel to "The Conjuring", enticing those who enjoyed that film. Released as a teaser poster to generate early interest and curiosity, it does not provide a specific release date.

1. Horror movie poster analysis

2. The main essence of this poster is the blood dripping from
the wall; the blood that is dripping from the wall is
Formed into a face which could be ‘the spirit’ .
The tag line of this is ‘Once you see him, nothing can
save you.’ which is wrote under the title and it
portrays the fact that once you’ve seen the spirit there
is no getting out/ being saved from it.
At the top of the poster ,from the producer of
‘paranormal activity’ and ‘insidious’ , is written this
often makes the audience intrigued to see the movie if
they have seen and/or heard of the two movies that the
producer is also famous for and thought it was a good
movie.
The colour of the room is very desaturated but the colour
that is most prevalent is red. Red has connotations of
blood and violence.

3. The colour which is most prevalent is red, the
colours on this poster are quite desaturated; her
face is washed out her and her lips are a light
shade of pink.
The red in this poster has connotations of blood
and violence.
The tag line says You will know her name’
extenuates the fact that she is the main character
and her name is mentioned a lot throughout the
movie.
The website for the film is written next to the
release date, this is written in very small text so it
doesn’t steal attention from the main factors like
the tag line and the film title. The website is
mostly always stated on the poster because the
people who are interested in the movie can go to
the website to find out more information about
the film.
This film has used a female as the main victim
as it follows the stereotype of females being
more weaker than men and that they are more
vulnerable.

4. In the title the three I’s are in red this represents that
its is the third film.
The strip of light that down one fraction of her body
implies that someone has just opened the door/came
into her room.
She is portrayed as the stereotypical vulnerable
young woman as she is in her room, wearing minimal
clothing and is a young female; in horror movies they
normally use women as the victim as they are weaker
than men and they are a lot more vulnerable. The
light makes her eye a big feature which shows
vulnerability, and it can make it seem like she is
looking at someone. I think there is element of
allusion to The Edgar Allan Poe story the tell tale
heart.
The strap line that is under the title ‘The darkest
chapter goes back to the beginning’ makes the
audience believe that out of all 3 of the movies this
one is the scariest and it tells you that the trilogy of
the movies aren’t in order and that actually chapter3
is actually chapter1.

5. The main essence of this poster is the doll, there is a
light shining down on the doll showing the features of
the dolls face.
In this poster the doll is crying blood which could show
the doll is destressed or upset; this gives the doll a
human like feature this gives the impression that the
doll will come to life at one point in the movie.
The title of poster is written in capitals and in red, red
has connotations of blood and violence and usually
represents death.
The main writing on the poster is ‘before The
Conjuring there was Annabelle’ this entices the
audience who have already seen The Conjuring to then
go and see the film ‘Annabelle’ as this film is a sequel
to it and it then explains what happened before The
Conjuring.
The release date for the film isn’t a specific date,
‘coming soon’ which shows that this is a teaser poster
the element of a teaser poster is that it gets an
audience’s interests and curiousity from an early stage.

6. The poster focuses on the dark misé-en-scéne
which show general horror conventions.
In the title the word ‘house’ is wrote the biggest
and in red rather than the rest of the title which is
written in white. The red of the word ‘house’ has
connotations of blood, violence and death. The
word ‘house’ is also more destressed and looked
as if someone/something has put there hands on
the word which could suggest there is something
unpleasant in the house.
The tag line ‘if bad people hurt someone you
love, how far would you go to hurt them back?’ is
quite effective and powerful as it is a rhetorical
question directed at the audience, which gets the
audience involved in the film.
The whole poster is black which implies danger
and the main essence to the poster is the house
and the red of the word house is very prevelant,
the poster really exaggerates the house which
shows that the house is the main part of the
movie.

7. In the poster, the boy is sitting in the centre of the
poster in a narrow, confined space. The colours in the
poster are de-saturated and dull.
The title is written in a child-like font to emphasise the
fact the movie will be based on a young child, the font
also looks as if it has been scratched which could show
that there will be an animalistic demon in the film.
At the bottom of the poster ‘follow his rules this
January’ is wrote, this is telling you the release date
but it is also a play on what is happening throughout
the movie.
‘Every child needs to feel loved.’ on the poster is a
very simple tag line but in the context of the poster it
is very effective; it makes it seem like in the movie the
child isn’t getting the love it needs and because of that
something bad will happen in the course of the movie.
The boy in the poster looks very realistic but from the
trailer I know that he is actually a doll this could show
that during the film the boy can have human features
which could lead to him doing things that an average
doll isnt able to do.