The document summarizes a FIESTA event held in Zamboanga City to promote the ZamPen native chicken breed. It discusses the 10 years of research that went into developing the ZamPen breed. The event featured exhibits, forums, and competitions to encourage local farmers and businesses to raise ZamPen chickens as a livelihood option. The goal was to connect producers with potential buyers and introduce technology that can help the native chicken industry. Samples of dishes made from ZamPen chicken were served to event attendees.