Fei Li Resume
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Fei Li is seeking a marketing position where she can utilize her education and experiences. She has a Master's degree in Advertising from Michigan State University and a Bachelor's degree in Public Relations from Donghua University in China. Her internships include marketing roles at a newspaper and advertising agency where she performed tasks such as planning campaigns, seeking clients, and market research. She also has experience creating marketing plans and conducting academic research projects.
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Unit 6 assignment brief pr1 research techniques in film
Unit 6 assignment brief pr1 research techniques in film
Unit 6 assignment brief pr1 research techniques in film
Unit 6 assignment brief pr1 research techniques in film
Unit 6 assignment brief pr1 research techniques in film
Unit 6 assignment brief pr1 research techniques in film
Unit 6 assignment brief pr1 research techniques in film (1)
Unit 6 assignment brief pr1 research techniques in film (1)
Unit 6 assignment brief pr1 research techniques in film
Unit 6 assignment brief pr1 research techniques in film
A Literature Review to Marketing of Higher Education
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How to Promote and Market Your Student Newspaper or Creating a Public Relatio...
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University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
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This is a presentation that I gave today at the Associated Collegiate Press and College Media Advisers fall conference in Austin. The presentation should give you a step-by-step plan to help you create a marketing plan to improve your credibility and perception on campus.
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This document proposes establishing a Center for Professional Selling at the American University in Bulgaria (AUBG). The Center would provide students with skills in professional selling through specialized curriculum, role-playing, and internships. Its objectives are to enhance students' knowledge, skills, and attitudes in selling, and teach how selling skills can be used across fields. The Center's curriculum would include courses in marketing, selling and communication, negotiation, and sales management. Students would earn a Professional Selling Certificate by completing 18 credit hours of core and elective courses. The Center aims to benefit students by improving their communication, problem-solving, and business skills to prepare them for careers requiring selling abilities.
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This is a presentation that I did at the Texas Intercollegiate Press Association conference at Kerrville, Texas in March. The presentation discusses how to create an integrated marketing communications plan for student media that will increase readership and campus-wide support.
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This document provides background information and outlines the objectives and methodology for a study on factors influencing student decision making to study at Dhurakij Pundit University International College (DPUIC) in Thailand. The study aims to identify the influence of student demographics, integrated marketing communication tools, and school satisfaction on students' decision to study at DPUIC. It discusses trends in higher education marketing, the need for DPUIC to attract new students and understand current students to compete. The literature review, research methodology, and expected results are also summarized.
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Priyaranjan Mestri is an experienced creative marketer with a diverse background including digital media, marketing, branding, advertising design and account management. He holds masters degrees in Communication and Sociology and has worked in brand communications and account management roles in India developing integrated marketing campaigns and managing client relationships.
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Fei Li Resume
- 1. Fei Li<br />OBJECTIVE<br />To obtain a full-time position in the field of marketing communication, including advertising and public relations, where I can utilize my knowledge, former experiences, as well as team skills to explore my potential in this industry, and finally make value to the company.<br />CREDENTIALS SUMMARY<br />CONTACT IMFORMATION<br />Email: lifei@msu.edu<br />Twitter: FL_FeiLi<br />LinkedIn: http://www.linkedin.com/pub/fei-li/17/982/344<br />Oovoo: fionalifei (By adding me as a contact on Oovoo, we can easily have text and video chat)<br />EDUCATION<br />Aug. 2008 ~ May 2010<br />M.A., Advertising, Michigan State University<br />GPA: 3.8/4<br />Core Courses: Ad and PR research, Ad and promotion management, Marketing management, Integrated marketing communication, PR strategy, PR planning, Supply chain management<br />Sep. 2004 ~ Jun. 2008<br />B.A., Public Relations, Donghua University, Shanghai, China<br />GPA: 3.41/4<br />Core Courses: PR principle, Advertising, PR research and evaluation, Communication, Journalism, Accounting, Finance, Economics, <br />EXPERIENCES<br />Sep. ~ Dec. 2009<br />Intern, Marketing, City Pulse Newspaper, Lansing, MI<br />Planed marketing and promotion campaigns<br />Implemented readership survey<br />Represented the firm in showcase events<br />Jul. ~ Oct. 2007 <br />Intern, Client Department, QXCC Adverting Agency (China)<br />Sought potential customers<br />Collected information and took part in clients meetings<br />Made advertising and media plans<br />Jul. ~ Aug. 2006 <br />Intern, Special Issues Department, Kaifeng Daily Newspaper (China)<br />Edited, including modifying reports and typesetting<br />Interviewed and wrote news releases<br />ACADEMIC ACTIVITIES<br />Feb. 2009 ~ May 2009<br />Online-Marketing advertising and promotion plan, Meijer Inc, MI<br />Created annual marketing plan for meijer.com, in order to increase traffic and convert offline buyers<br />Designed promotion and advertising plans for five major holiday seasons, including objective setting, media and vehicle choice, release plan, and budget allocation<br />ACADEMIC ACTIVITIES (cont.)<br />Feb. 2009 ~ May 2009<br />Marketing plan, Beighlen & Co., MI<br />Created strategy recommendation report, including situation analysis (consumer needs, target segment, market demand, competition and industry analysis), SWOT analysis, market advantage and competition environment analysis <br />Created marketing plan, including marketing 4P, as well as financial performance statement<br />Apr. 2006 <br />Market Research on College Students’ Choice of Shampoo Brands<br />Employed questionnaire including 18 closed questions and 3 open-ended questions to 600 college students in my university<br />Analyzed the data with statistic methods<br />EXTRACURRICULAR ACTIVITIES<br />Apr. 2005 ~ Jun. 2007 <br />Donghua University PR Branch, Shanghai PR Association<br />Edited journals, which published industry news and association events<br />Organized a series of activities of teaching PR knowledge to students in my university, including lectures, brochures, etc<br />2004 ~ 2007<br />Fashion Show Team, Donghua University Performing Arts Group<br />Performed in university arts shows<br />Served awards events as guiding girl, greeting and guiding guests, delivering prizes, and keeping the flows of events<br />AWARDS<br />2007 Second Prize, Scholarship for Academic Excellence, Donghua University <br />2006 Outstanding Student, College of Humanities, Donghua University<br />2005 Second Prize, Scholarship for Academic Excellence, Donghua University<br />SKILLS<br />Statistics: Good at statistics analysis, including descriptive statistics, hypothesis testing, regression, etc<br />Research: Good at both quantitative and qualitative research methods, such as survey, experiment, panel research, etc<br />