02 Key Ingredient To Integrated Marketing
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A study conducted by Louisiana State University and the University of Texas at San Antonio tested the effectiveness of promotional products compared to television and print advertising. Seven groups were exposed to advertising for a new pizza product through different combinations of these mediums. The study found that while print ads were most effective overall, promotional products outperformed television on multiple measures including positive attitudes, message credibility, purchase intent, and referral value. When combined with other media, promotional products increased referral value and credibility compared to television and print alone. The study demonstrated that promotional products are an effective part of an integrated marketing strategy.
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Power Of Promotional Products
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
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1. The document discusses factors to consider when deciding on media for advertising, including reach, frequency, impact, and target audience habits.
2. It also covers selecting major media types like newspapers, TV, magazines and evaluating the effectiveness of advertising through communication research and sales data.
3. Key aspects of determining effectiveness include consumer feedback on the main message, influence on actions, and what works well or poorly in an ad.
Deciding On Media And Measuring Effectiveness 1
1. The document discusses factors to consider when deciding on media for advertising, including reach, frequency, and impact to determine the total number of exposures.
2. It also discusses evaluating the effectiveness of advertising through communication-effect research like copy testing and sales-effect research.
3. The conclusion is that the best results are achieved when media is used synergistically by considering factors like the target audience, media habits, product characteristics, and costs.
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This document discusses advertising research and its various methods and processes. It begins by defining advertising research and explaining its purpose to improve advertising efficiency. It then discusses the traditional tools and importance of adapting to new media/audiences.
The document outlines the advertising research process as having three stages: preliminary discussions/agreements, planning/data collection, and application. It provides details on various pre-market and post-market research methods like copy testing, consumer juries, rating scales, and recall tests. Finally, it discusses challenges in audience measurement and references additional resources.
Esomar Last
This paper evaluates the effectiveness of banner advertising in strengthening brand relationships. It presents hypotheses that banners can communicate brand values and increase brand relevance/differentiation, thereby helping build brands. An experiment was conducted where respondents were exposed to no, banner-only, or banner+microsite stimuli of the Timex brand. Results showed that banners significantly improved perceptions of Timex's values and relevance/differentiation compared to no exposure. However, the microsite did not further improve perceptions over the banner alone. The study thus supports that banners can play a role in brand building.
Advantage Of Ad Specialties
The document summarizes the results of several studies on the impact and effectiveness of promotional products and advertising specialties:
- Bags are the most frequently used promotional item, with the average user exposing the ad over 1,000 times per month. 84% of recipients could identify the advertiser of most items.
- 81% of people kept promotional items because they were useful, and wearable items were more likely to be kept if they were attractive.
- Studies found promotional products improved customer referral rates, response rates to mailers, and traffic at trade show booths compared to alternatives like letters alone. One found a 500% increase in referrals when an incentive was offered.
05 Impact Exposure, And Influence
Promotional products are items used to promote and advertise companies, products, and services. A study found that promotional products are effective at reaching people and influencing them. Over 70% of people surveyed had received a promotional product in the last year, and over 75% kept the product for over 6 months because they found it useful. Receiving a promotional product gave companies a more favorable impression among over 50% of people and increased the likelihood of doing future business with the company. Promotional products provide repeated, low-cost exposure to advertising messages because people use and see the products frequently over long periods of time.
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The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.
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2. It also covers selecting major media types like newspapers, TV, magazines and evaluating the effectiveness of advertising through communication research and sales data.
3. Key aspects of determining effectiveness include consumer feedback on the main message, influence on actions, and what works well or poorly in an ad.
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3. The conclusion is that the best results are achieved when media is used synergistically by considering factors like the target audience, media habits, product characteristics, and costs.
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Advantage Of Ad Specialties
The document summarizes the results of several studies on the impact and effectiveness of promotional products and advertising specialties:
- Bags are the most frequently used promotional item, with the average user exposing the ad over 1,000 times per month. 84% of recipients could identify the advertiser of most items.
- 81% of people kept promotional items because they were useful, and wearable items were more likely to be kept if they were attractive.
- Studies found promotional products improved customer referral rates, response rates to mailers, and traffic at trade show booths compared to alternatives like letters alone. One found a 500% increase in referrals when an incentive was offered.
05 Impact Exposure, And Influence
Promotional products are items used to promote and advertise companies, products, and services. A study found that promotional products are effective at reaching people and influencing them. Over 70% of people surveyed had received a promotional product in the last year, and over 75% kept the product for over 6 months because they found it useful. Receiving a promotional product gave companies a more favorable impression among over 50% of people and increased the likelihood of doing future business with the company. Promotional products provide repeated, low-cost exposure to advertising messages because people use and see the products frequently over long periods of time.
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This document provides an executive summary and background for a study evaluating the effectiveness of an SMS advertising campaign in Sweden. The study aimed to measure the campaign's effectiveness using traditional measures like awareness, attitude, and purchase intent. It also explored potential mediators of effectiveness like ad relevance and credibility. The campaign advertised JM Intelligent Houses via SMS messages received by 337 users over 2 weeks. A control group of 109 users who did not receive ads was also surveyed. The study found the campaign increased awareness, awareness, and purchase intent. Ad relevance, credibility, and entertainment positively influenced effectiveness. Users wanted something of value in exchange for ads and influence over the types of ads received.
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habits due to meter.
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Maintains confidentiality of
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Disadvantage:
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records automatically what is being
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Advantages:
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habits.
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Disadvantages:
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-Respondents may alter normal viewing
habits due to meter.
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This document presents two clinical case presentations. Case 1 involves a 65-year-old man with a chief complaint of difficulty eating due to missing posterior teeth. Examination found plaque-induced gingivitis, secondary caries, and loss of teeth. Treatment included scaling, root planing, restorations, and fixed bridges to replace missing teeth. Case 2 involves a 46-year-old man unhappy with his smile due to a visible metal screw. Examination found periodontitis, missing teeth, and a diastema. Treatment included veneers, crowns, a removable partial denture, and future bridges and implants to improve esthetics and function. Both cases provide diagnoses, treatment plans and options, and
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The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
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The document summarizes research on the effectiveness of promotional products. It finds that promotional products outperform television advertising in increasing positive attitudes, message credibility, purchase intent, and referral value. Studies also show promotional products enhance the impact of integrated marketing campaigns when combined with television and print ads. Additional research demonstrates promotional products improve brand image and are effective at generating trade show leads and referrals when included with mailings.
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The document discusses the effectiveness of promotional products, especially at trade shows. Some key points:
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The document discusses the promotional products industry, which had estimated sales of $19.4 billion in 2007. Wearables and writing instruments were the top selling product categories. The advantages of promotional products include their tangibility, ability to easily measure impact, and capacity to complement other marketing efforts through repeated exposure of their imprinted messages.
Trade Shows
Promotional products are items used to promote a company, product, or service through advertising and branding. A study by Wayne State University found that business gifts improved both sales and customer attitudes compared to just a thank you letter. A separate 1991 study on trade show promotions found that using gifts to promote a booth visit increased booth visitation by 176%, as well as recollection of the invitation and goodwill toward the company. Promotional products are effective at delivering branded messages to audiences because the useful gifts are retained and shared, amplifying exposure without additional advertising costs.
07 Improve Direct Mail Response
Promotional products can improve direct mail response rates and lead conversion. A study found that including a promotional product with a direct mail campaign increased response rates by 50% and generated four times as many responses compared to a sales letter alone. Promotional products also reduced the cost per response by two-thirds. These items are useful to recipients and repeat the company's message many times without additional advertising costs. The document provides an overview of promotional products and their ability to promote brands and improve marketing campaigns.
08 Repeat Business
Promotional products are items used to promote a company, product, or service like advertising specialties, gifts, and awards. A 1994 study by Southern Methodist University found that recipients of promotional products were more likely to return and spend more money over an 8-month period compared to recipients of coupons or welcome letters. Promotional products are effective because they are useful and appreciated, so the branded message is repeated without additional advertising costs.
09 Employee Awards And Incentives
Promotional products are items used to promote companies, services, or programs. A 1994 study found that employees like awards and incentives and work harder to earn them. A 1999 study revealed that incentive programs are effective and that businesses spend $23 billion annually on merchandise and travel incentives. Promotional products are effective because they carry a repeated message to recipients who find them useful.
10 Generate Customer Referrals
Promotional products are items used to promote a company, product, or service. A 1993 study by Baylor University found that customers who received promotional gifts were more likely to provide referrals than those who did not receive gifts. Specifically, customers with gifts were 14% more likely to refer others and salespeople who gave gifts received 22% more referrals. Promotional products are effective because their message is repeated as recipients use and appreciate the gifts over time.
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Promotional products are items used to promote and advertise companies, products, and services. A study found that sending educators a calculator with a letter led to greater feelings of goodwill towards the company compared to a highlighter pen or letter only. Promotional products are effective because they are useful to recipients and expose the company message multiple times without additional cost each time the product is used.
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02 Key Ingredient To Integrated Marketing
- 1. The Power of Promotional Products Promotional Products Association International
- 2. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. What are Promotional Products?
- 8. The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. The information contained within this presentation will provide a greater knowledge of promotional products, the industry and its applications.
- 9. This information has been made available to you courtesy of Promotional Products Association International and Dynamic Image Marketing Systems, Inc. For more Information contact: Dynamic Image Marketing Systems, Inc 1465 Sand Hill Rd Ste 1017 Candler, NC 28715 828.687.1893 - www.dynamicimage.biz