This document outlines details for a voluntary in-house workshop on strategic marketing for staff at Tom Mboya University College. The workshop objectives are to empower staff and help them understand their role in bridging the university and the public. The workshop will cover topics such as the university's vision, mission, and values. It will also discuss marketing strategies like the 3 pillars of marketing, the market research process, and marketing information systems. The workshop aims to help staff effectively promote and market the university.
The Education Magazine has come up with the magazine issue,
“The 10 Best MBA Institutes of 2020.” We have featured Colorado State University College of Business on the cover of the magazine.
China education and training industry report, 2014 2017ResearchInChina
As of the end of 2013, China had boasted a total of 112,300 education & training institutions but few of them could achieve annual revenue of more than RMB1 billion. The companies with higher proceeds consist of New Oriental Education & Technology Group, Inc., Xueda Education, TAL Education Group, etc., and the three’s revenue in 2013 was respectively up to USD1.055 billion (RMB6.437 billion), USD347 million (RMB2.116 billion), and USD287 million (RMB1.764 billion). The overwhelm majority of companies sees their annual revenue of less than RMB1 billion.
October 2011 - Corporate Distance EducationFGV Brazil
FGV Online Magazine - October 2011
Corporate Distance Education - Converging professional growth and company goals
FGV Online website: http://www.fgv.br/fgvonline
University Recruiting Essentials: Building Brand Recognition with ScholarshipsAfterCollege
University Recruiting Essentials: Building Brand Recognition with Scholarships. You will learn how to implement the best practices in creating a scholarship plan. Find out how to include scholarships as a part of your diversity and inclusion plan and receive tips on how to measure your scholarship return on investment.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
The Education Magazine has come up with the magazine issue,
“The 10 Best MBA Institutes of 2020.” We have featured Colorado State University College of Business on the cover of the magazine.
China education and training industry report, 2014 2017ResearchInChina
As of the end of 2013, China had boasted a total of 112,300 education & training institutions but few of them could achieve annual revenue of more than RMB1 billion. The companies with higher proceeds consist of New Oriental Education & Technology Group, Inc., Xueda Education, TAL Education Group, etc., and the three’s revenue in 2013 was respectively up to USD1.055 billion (RMB6.437 billion), USD347 million (RMB2.116 billion), and USD287 million (RMB1.764 billion). The overwhelm majority of companies sees their annual revenue of less than RMB1 billion.
October 2011 - Corporate Distance EducationFGV Brazil
FGV Online Magazine - October 2011
Corporate Distance Education - Converging professional growth and company goals
FGV Online website: http://www.fgv.br/fgvonline
University Recruiting Essentials: Building Brand Recognition with ScholarshipsAfterCollege
University Recruiting Essentials: Building Brand Recognition with Scholarships. You will learn how to implement the best practices in creating a scholarship plan. Find out how to include scholarships as a part of your diversity and inclusion plan and receive tips on how to measure your scholarship return on investment.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Benchmarking Executive Education da escola IMD da Suiça 2 lugar ranking de Educação Executiva do Financial Times (2014)
Fundação Dom Cabral: a melhor escola de negócios da América latina.
http://www.jvalerio.com.br
Student Recruitment for the Mobile Generation: An Exploratory Study of Mobile...Marian Z.
Marian Zinn's Master thesis is titled "Student Recruitment for the Mobile Generation: An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry".
The research focused on the phenomenon of Mobile Student Recruitment by exploring how and why mobile marketing tools and channels (e.g. mobile advertising, mobile SEO, mobile-optimised websites, mobile apps, sms/mms or email marketing) can be used by HEIs during the enrolment process to recruit new students. The study provides new insights about mobile marketing practices in the International Higher Education Industry from the perspective of education-marketing practitioners.
EduKyu is Authorised enrollment partner, NMIMS Global Access School for Continuing Education (NGA-SCE) offer PG Diploma, Diploma,Certificate program in management, Executive MBA program.
The 10 best global institutes for marketing programs, 2020Merry D'souza
Some institutes have become centres of excellence in developing smart marketers. They have walked an extra mile to design the marketing programs with a proven framework through which one could design, implement, and manage sound marketing strategies. To shed light on such institutes which are preparing creative market leaders, we have compiled a list of “The 10 Best Global Institutes for Marketing Programs, 2020
Stoà was founded in 1988 by IRI Group ( Institute for Industrial Reconstruction) Among the partners supporting the start-up of Stoà was the Sloan School of Management of the Massachusetts Institute of Technology (MIT) . Under the guidance of this Business school, Stoà became an excellence center for management culture embedded both in the local milieu and in a wide circuit of international relationships. Romano Prodi Tiziano Treu David Norman Don Lessard Richard Locke David Ulrich Lester Thurow of MIT at Stoà
In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability.In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc. are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management).Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark.
Content marketing strategy and implications for higher educational instituti...Md. Moulude Hossain
This study attempts to find an appropriate strategy of content marketing applicable to higher educational institutions. The related study on higher educational marketing strategy found that institutional website is often the first place that students and parents go to when researching higher educational institutions. Existing students, potential students, and parents have loads of questions regarding the courses, professors, social life, research work, accommodation, finances, and so on. Keeping this on mind the author undertakes this study to design content marketing strategy for higher educational institutions and also showed that how this strategy could impact on the attaining institutional objectives. The authors recommend that educational institutions must make sure to publish different types of content - textual, visual, audio - so that users can find the information they need in the format they prefer. Moreover the researchers conclude that, content marketing is a great way for professors and departments to educate people about their subject of interest, and to spread the word about their research. Professors are experts in their fields and sharing their knowledge with the masses via content marketing can establish them and their universities as leading hubs of knowledge and expertise in their fields.
The PGCM in digital marketing course typically focuses on providing comprehensive knowledge and practical skills in various aspects of online marketing.
Uday salunkhe pedagogical changes and challengesudaysalunkhe
This article gives an in depth analysis on the Pedagogical Changes And Challenges For The Future Growth Of Decision Sciences. It has been co- authored by Dr. Uday Salunkhe, Director of the prestigious Welingkar Institute of Management and Research.
Benchmarking Executive Education da escola IMD da Suiça 2 lugar ranking de Educação Executiva do Financial Times (2014)
Fundação Dom Cabral: a melhor escola de negócios da América latina.
http://www.jvalerio.com.br
Student Recruitment for the Mobile Generation: An Exploratory Study of Mobile...Marian Z.
Marian Zinn's Master thesis is titled "Student Recruitment for the Mobile Generation: An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry".
The research focused on the phenomenon of Mobile Student Recruitment by exploring how and why mobile marketing tools and channels (e.g. mobile advertising, mobile SEO, mobile-optimised websites, mobile apps, sms/mms or email marketing) can be used by HEIs during the enrolment process to recruit new students. The study provides new insights about mobile marketing practices in the International Higher Education Industry from the perspective of education-marketing practitioners.
EduKyu is Authorised enrollment partner, NMIMS Global Access School for Continuing Education (NGA-SCE) offer PG Diploma, Diploma,Certificate program in management, Executive MBA program.
The 10 best global institutes for marketing programs, 2020Merry D'souza
Some institutes have become centres of excellence in developing smart marketers. They have walked an extra mile to design the marketing programs with a proven framework through which one could design, implement, and manage sound marketing strategies. To shed light on such institutes which are preparing creative market leaders, we have compiled a list of “The 10 Best Global Institutes for Marketing Programs, 2020
Stoà was founded in 1988 by IRI Group ( Institute for Industrial Reconstruction) Among the partners supporting the start-up of Stoà was the Sloan School of Management of the Massachusetts Institute of Technology (MIT) . Under the guidance of this Business school, Stoà became an excellence center for management culture embedded both in the local milieu and in a wide circuit of international relationships. Romano Prodi Tiziano Treu David Norman Don Lessard Richard Locke David Ulrich Lester Thurow of MIT at Stoà
In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability.In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc. are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management).Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark.
Content marketing strategy and implications for higher educational instituti...Md. Moulude Hossain
This study attempts to find an appropriate strategy of content marketing applicable to higher educational institutions. The related study on higher educational marketing strategy found that institutional website is often the first place that students and parents go to when researching higher educational institutions. Existing students, potential students, and parents have loads of questions regarding the courses, professors, social life, research work, accommodation, finances, and so on. Keeping this on mind the author undertakes this study to design content marketing strategy for higher educational institutions and also showed that how this strategy could impact on the attaining institutional objectives. The authors recommend that educational institutions must make sure to publish different types of content - textual, visual, audio - so that users can find the information they need in the format they prefer. Moreover the researchers conclude that, content marketing is a great way for professors and departments to educate people about their subject of interest, and to spread the word about their research. Professors are experts in their fields and sharing their knowledge with the masses via content marketing can establish them and their universities as leading hubs of knowledge and expertise in their fields.
The PGCM in digital marketing course typically focuses on providing comprehensive knowledge and practical skills in various aspects of online marketing.
Uday salunkhe pedagogical changes and challengesudaysalunkhe
This article gives an in depth analysis on the Pedagogical Changes And Challenges For The Future Growth Of Decision Sciences. It has been co- authored by Dr. Uday Salunkhe, Director of the prestigious Welingkar Institute of Management and Research.
The Accidental Techie’s Guide to Creating Awesome Online Learning ExperiencesJulia Campbell
TechSoup, Julia Campbell, and Maureen Wallbeoff bring more than two decades of experience to designing engaging online trainings in a wide variety of accessible formats. They’ll lead this highly participatory and activity-driven workshop to help you evaluate online training delivery methods and build effective training for your nonprofit staff or external constituencies. Assess different LMS (learning management systems) and learn from your peers and experts in the room on how to use online learning tools to accomplish your organizational goals. Gain insights on the needed mindsets and skill sets to achieve your mission and have a greater impact in your programs.
Learning Outcomes
Understand how to design online trainings including courses and webinars
Evaluate different online learning tools and platforms
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Education institutes often need different strategies to spread the word. As youngsters are most active on social media, higher ed marketing can be implemented strategically.
Digital Marketing Plan for The Sparks FoundationDaibi Moitra
I am Daibi Moitra and I am completing My Integrated MSc. from BIT Mesra. Currently completing my Digital Marketing Internship from The Sparks Foundation. I am sharing a Power point Presentation on the Digital Marketing/Social Media Marketing of different Functions of The Sparks Foundation.
Enhancement of business via social media marketingMohamed Almalik
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last 10 years, many companies have found new possibilities to promote their products. These new approaches are mainly used as a communication tool and are called social media. Social media monitoring is an important component but is still in the early stages.
Generally, companies approve social media as an effective tool to exceed and support marketing communication. Social media still has huge growth potentials regarding the differentiation and specification of different platforms, because not all of them are suitable for every company. In my country (Sudan), social media networks are widely used covering large demographic areas, but still not fully used and extended to utilize this tool to increase the market outcome and socialize the marketing channels to claim these resources.
This dissertation will highlight the main business benefits of Social Media Marketing and present the various techniques available to market businesses on the different Social Media channels.
A comprehensive review of the local and corporate management, from the planning of a small business to the management of operations, marketing, finance and human resources in large businesses. Through the analysis of contemporary business strategies the book also provides rigor, depth and lays an excellent foundation for students either in tertiary study or in future employment.
A comprehensive review of the local and corporate management, from the planning of a small business to the management of operations, marketing, finance and human resources in large businesses. Through the analysis of contemporary business strategies the book also provides rigor, depth and lays an excellent foundation for students either in tertiary study or in future employment.
Over the years, business analysts, economists, and academic researchers have pondered several theories that attempt to explain the dynamics of business organizations, including the ways in which they make decisions, distribute power and control, resolve conflict, and promote or resist organizational change.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
5. Authored by:
Dr. S O William
Senior Lecturer &
Acting Finance Director
TMUC
Approved by:
Prof. J Kobiero
Principal
6. Vision
A leading institution in societal
transformation for sustainable
development
Mission
To transform society through
innovation, knowledge creation,
application and outreach.
7. Philosophy
Building on the power of the brand,
His contribution in enhancing access to
higher education for Africans,
His organizational and mobilization acumen
and dynamic character,
Tom Mboya University believes in pan-
africanism, transformational, and Universal
education, sharing in the conviction that
knowledge generated is worthless, if not used
for the good of society.
8. Motto
Knowledge for transformation
Core Values
Tom Mboya University College shall be guided by the
following core values:
•Integrity, transparency and accountability
•Freedom, liberty and responsibility
•Inclusivity, excellence and respect of human
rights
•Collective decision making and action
9. Aims and Objectives of
Tom Mboya University
College
Ten (10) aims and objectives
of the University College shall
be as outlined below:
10. -1-
To provide directly, or in
collaboration, linkages and
partnerships with industry and
private sectors, other institutions
of higher learning, facilities for
technical, vocational, professional
and scientific education and
research.
11. -2-
To participate in technological
innovation and the discovery,
preservation, transmission of
knowledge and to stimulate the
intellect participation of students
in the economic, social, cultural,
scientific and technological
development of Kenya.
13. -4-
To examine and make
proposals for new faculties,
schools, institutes,
departments, resource and
research centers', degree
courses and subjects of study
as per TMUC statute.
14. -5-
To play a leading role in the
development and expansion of
the opportunities for higher
education and research.
15. -6-
To contribute to industrial and
technological development
through innovations and
technology transfer.
16. -7-
To develop an institution of
excellence in teaching,
training, scholarship,
entrepreneurship, innovation,
research and
consultancy services
17. -8-
To participate in commercial ventures
and other activities for the benefit of the
TMUC, the community and stakeholders
as listed below;
i. To contribute to the agricultural, industrial and technological development of
Kenya in collaboration with industrial and other institutions through the
transfer of appropriate technology.
ii. To develop and provide educational, cultural, professional, technical and
vocational services to the community and in particular foster corporate social
responsibility and practical arts.
iii. To provide programmes, products and services in ways that reflect the principles
of equity and social justice;
iv. To facilitate student mobility between different programmes at
different training institutions, universities and industry; and
18. -9-
To foster the general welfare
of all staff and students.
-10-
To promote collaboration
linkages with industries,
private sector and societies.
19. 3-Pillars of marketing
The mark of a good marketing
strategy in any Institution is not
how many gadgets and
neologisms are crammed into it,
but how effectively it achieves
worthy goals.
20. Three Pillars are:
Awareness, Gains and Advocacy
Some brands are not widely
known, others are having trouble
converting awareness to gains and
still others need to encourage
consumer advocacy.
21. While every business needs all
three pillars, it is important to
focus on your primary objective or
your strategy will degrade into a
muddled hodgepodge.
3-pillars of marketing
22. Periodization
According to Robert A Bartels in The
History of Marketing Thought
categorized the development of
marketing theory decade by decade
from the beginning of the 20th
century: People followed blueprint
of former pacemakers for success
23. I strongly suggest that, We avoid the
above copy-paste theory and focus on
Tom Mboya University objectives
focusing on our vision and mission.
We need to avoid this;
24. Currently Tom Mboya University College
has established among others;
• School of Business & Economics
• School of Education
• School of Agriculture & Food security
• School Computing & Informatics
• Human Resource Mgt.& Admin.
• Out-Patients Department
• Library Department
• Academic Division, and many more
29. The Market Research Process
Step 1. Define the Objective &
Your “Challenge”
The current status of Tom Mboya
University College dictates that;
the most important step in our
Interaction with the public is to
understand the University Goals
and Mission.
30. Our current job as Tom Mboya
University family is to be smart
‘market researchers’ to attract the
public and society to join our
Prospectors University as
students and enjoy the benefits
thereafter.
31. This will be actuated only when
everyone arms him/herself with;
• Knowledge of relevant courses
offered at TMUC
• Basic location guide to specific
offices or departments to public
seeking such assistance
32. • Thorough knowledge of Tom
Mboya University Administrative
Structure and protocol.
33. Step 2. Determine Your
“Research Design”
What does the University NEEDS
urgently at the moment?
STUDENTS!
Since, infrastructure, human
resource (both academic and non)
and other necessary amenities are
in place.
34. For the top Administration to start
rolling every activity and all
departments start operating; we
as all volunteering staff must also
do our part of marketing the
University from every vicinity of
our reach; we have a take to
partake.
35. Motivating Model of Marketing:
The simple model of Strategic
Marketing is for staff to register as
students to further their careers
and improve on their potentiality
in their areas of
professionalism!!!!!.
WHAT’S YOUR TAKE?
36. Now that you know your research
objectives, it is time to plan out
the type of research that will best
obtain students on board, sample
process as below;
37. MARKETING PHILOSOPHIES
The purpose of marketing is to
gain a balance between creating
more value for customers
(students) against making
economic gain to our University,
remember; all Universities are
non profit making Institutions.
38. To achieve our objectives and
goals, we must, like many other
Institutions, adopt a marketing
philosophy or what is generally
termed a "marketing orientation".
39. TMUC’s marketing orientation may
be defined as focusing the
Institution’s role at departmental
level by identifying and
understanding all our client’s
preferences in terms of Academic &
Professional needs & wants and
delivering them more effectively and
efficiently than our competitors.
40. Under the marketing
philosophy, 5-concepts apply:
(1) Production Concept (Courses offered)
(2) Product Concept (Course contents)
(3) Selling Concept (Course work - facilitation)
(4) Marketing Concept (Clients satisfaction)
(5) Societal Marketing Concept (Societal
Welfare)
42. Jobber (2007) defines MIS as a
"system in which marketing data is
formally gathered, stored, analyzed
and distributed to managers in
accordance with their
informational needs on a regular
basis."
43. In addition, the online business
dictionary defines MkIS as
“a system that analyzes and
assesses marketing information,
gathered continuously from
sources inside and outside an
organization/Institution.”
44. According to Robert Harmon (2003),
MkIS has four components:
-1-
User interfaces
The essential element of the MkIS is
the managers who will use the system
and the interface they need to
effectively analyze and use marketing
information. The design of the system
will depend on what type of decision
managers need to make.
45. -2-
Application software
These are the programs that
marketing decision makers use
to collect, analyze, and manage
data for the purpose of
developing the information
necessary for marketing
decisions.
47. -4-
System support
This component consists of
system managers who manage
and maintain the system assets
including software and hardware
network, monitor its activities
and ensure compliance with
organizational policies.
48. The Ethics of Marketing
Research:
Can I? Should I? Would I?
A basic role for an Institutional
research marketer is that of
intermediary between the
Academic excellence and the Job
creation.
49. The Institutional market
researcher facilitates the flow of
information from the demands of
Job market to the Academic
Institutions.
With three major players i.e.:
•The University as producer
•The Students as clients and
•Academic excellence as product
50. The Institutional market
researcher often sets the stage for
longtime solution; to ethical
problems.
as Plato noted, any ethical
dilemmas in an Institution may
be solved through a well-
established ethical guidelines.
51. Environmental Factors
Tom Mboya University will not
only understand existing factors
in Homa-bay but also forecast
change, so that it may take
advantages of changes within the
County environments in which it
operates
52. An organization’s success is
influenced by factors operating in
its internal and external
environment; an organization can
increase its success by adopting
strategies which manipulate these
factors to its advantage..
55. Ethical
Do what is right.
Legal
Obey the Law.
Economic
Be profitable.
Philanthropic
Be a good citizen.
Social Responsibility Pyramid
56. University 7 P’s Marketing Mix
Initially the four P’s of marketing
(4 P’s), otherwise known as “The
Marketing Mix”, are a set of tools
that help Organizations gain
advantage within the
marketplace.
57. The 4 P’s are put in place to help
maximize a product’s potential.
The 4 P’s include price, product,
promotion and placement.
58. In the late 1970’s it was widely
acknowledged by Marketers that
the Marketing Mix should be
updated. This led to the creation of
the Extended Marketing Mix in
1981 by Booms & Bitner which
added 3 new elements to the 4 P’s
Principle.
59. This now allowed the extended
Marketing Mix to include products
that are services and not just
physical things.
People
Physical
Evidence
Process
The Extended
Marketing Mix
61. Is there an 8th P?
Personally, I would say yes!,
the 8th P is Productivity & Quality -
This P asks “is what you’re offering
your customer a good deal?” This is
less about you as a business
improving your own productivity for
cost management, and more about
how your company passes this onto
its customers.