This curriculum vitae summarizes the qualifications of Ye Wang, an Assistant Professor of Communication Studies at the University of Missouri - Kansas City. It outlines her education, teaching experience, research and publications, and curriculum development work. She received her PhD in Journalism from the University of Missouri - Columbia in 2011. Her research focuses on strategic communication, advertising, and online health communities. She has published several peer-reviewed journal articles and book chapters and developed new courses in areas like advertising, social media, and cross-cultural communication.
This curriculum vitae summarizes the qualifications of Ye Wang, an assistant professor of communication studies at the University of Missouri - Kansas City. It outlines her education, teaching experience, research and publications, and curriculum development work. She has a Ph.D. in Journalism from the University of Missouri - Columbia and teaches courses in strategic communication, advertising, and cross-cultural media. Her research focuses on interactive advertising, health communication, and cultural differences in charitable giving.
Authors:
Juan Meng, University of Georgia
Introduction
Organizations are operating in environments characterized by rapid change and increasing communication complexity. Thus, the development and education of communication leaders who are able to navigate and respond effectively and strategically in such dynamic environments has become equally critical for organizations. As a consequence, the implications for integrating leadership education, training, and development into public relations curriculum are profound. If we, as educators, can enhance both communication skills and leadership development for public relations majors, our graduates will be able to develop a sustainable competitive advantage and provide long-term value to organizations. Although the profession has advocated for leveraging the roles of public relations to a managerial and strategic level, the actual effort in building up the pipeline of future leaders in the profession is delayed. In higher education, there is a remarkable scarcity in designing, integrating, and delivering leadership in public relations teaching and education.
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Abstract
Working professionals may need post-baccalaureate education, but finding time and resources to do so may be difficult. An analysis of 75 university masterís programs in public relations found 22 related programs offering communication certificates. A web audit of these programs, plus a survey and in-depth interviews, indicated professionals are interested in earning certificates, particularly in social and digital media strategy and measurement. Professionals want to attend certificate programs that combine online and face-to-face instruction.
This document summarizes a research study that explored effective communication strategies for engaging cross-generational alumni of private colleges. The study aimed to identify differences in preferred communication methods, frequency of contact, and effectiveness of communications for Millennial, Gen X, Baby Boomer, and Silent Generation alumni. A literature review found that colleges commonly use social media like Facebook and LinkedIn to engage alumni in a cost-effective way. However, communication preferences and levels of engagement differ between generations. The study sought to understand these generational differences to help private colleges improve their alumni outreach strategies.
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica†Smith, Abilene Christian University
Abstract
Student-led advertising and/or public relations agencies have increasingly become an educational component of university ad/PR programs. Previous research has established the value that advisers see in the agencies, and this study reports student perceptions of agency involvement. The survey (N = 210) found that participants rated the opportunity to work with real clients, the importance of their universities having agencies, and the increase in their own job marketability as the most positive aspects of the agency experience. Participants said that the most highly rated skills that agency participation built were the ability to work with clients, working in a team structure, and interpersonal skills.
Public relations, writing, instructors, management theory, faculty classification
Douglas F. Cannon, Virginia Polytechnic Institute and State University
Damion Waymer, University of Cincinnati
Journal of Public Relations Education - JPRE Vol 2 Issue 2 2016
Table of Contents
Research Articles
Can every class be a Twitter chat?: Cross-institutional collaboration and experiential learning in the social media classroom
Authors:
Julia Daisy Fraustino, West Virginia University
Rowena Briones, Virginia Commonwealth University
Melissa Jansoke, University of Memphis
In their own words: A thematic analysis of students’ comments about their writing skills in mass communication programs
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
Teaching Briefs
Integrating leadership in public relations education to
develop future leaders
Author:
Juan Meng , University of Georgia
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
This study explored student self-perceptions of writing skills in mass communication programs at 13 public state universities in the Mid-Atlantic region. Responses to three open-ended questions revealed heavy student concern with their basic skills, a desire for extensive faculty contact and feedback, and for many respondents, an immaturity or naiveté regarding professional standards. This study addresses implications for faculty members who wish to better understand their students in order to devise more effective writing instruction.
This curriculum vitae summarizes the qualifications of Ye Wang, an assistant professor of communication studies at the University of Missouri - Kansas City. It outlines her education, teaching experience, research and publications, and curriculum development work. She has a Ph.D. in Journalism from the University of Missouri - Columbia and teaches courses in strategic communication, advertising, and cross-cultural media. Her research focuses on interactive advertising, health communication, and cultural differences in charitable giving.
Authors:
Juan Meng, University of Georgia
Introduction
Organizations are operating in environments characterized by rapid change and increasing communication complexity. Thus, the development and education of communication leaders who are able to navigate and respond effectively and strategically in such dynamic environments has become equally critical for organizations. As a consequence, the implications for integrating leadership education, training, and development into public relations curriculum are profound. If we, as educators, can enhance both communication skills and leadership development for public relations majors, our graduates will be able to develop a sustainable competitive advantage and provide long-term value to organizations. Although the profession has advocated for leveraging the roles of public relations to a managerial and strategic level, the actual effort in building up the pipeline of future leaders in the profession is delayed. In higher education, there is a remarkable scarcity in designing, integrating, and delivering leadership in public relations teaching and education.
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Abstract
Working professionals may need post-baccalaureate education, but finding time and resources to do so may be difficult. An analysis of 75 university masterís programs in public relations found 22 related programs offering communication certificates. A web audit of these programs, plus a survey and in-depth interviews, indicated professionals are interested in earning certificates, particularly in social and digital media strategy and measurement. Professionals want to attend certificate programs that combine online and face-to-face instruction.
This document summarizes a research study that explored effective communication strategies for engaging cross-generational alumni of private colleges. The study aimed to identify differences in preferred communication methods, frequency of contact, and effectiveness of communications for Millennial, Gen X, Baby Boomer, and Silent Generation alumni. A literature review found that colleges commonly use social media like Facebook and LinkedIn to engage alumni in a cost-effective way. However, communication preferences and levels of engagement differ between generations. The study sought to understand these generational differences to help private colleges improve their alumni outreach strategies.
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica†Smith, Abilene Christian University
Abstract
Student-led advertising and/or public relations agencies have increasingly become an educational component of university ad/PR programs. Previous research has established the value that advisers see in the agencies, and this study reports student perceptions of agency involvement. The survey (N = 210) found that participants rated the opportunity to work with real clients, the importance of their universities having agencies, and the increase in their own job marketability as the most positive aspects of the agency experience. Participants said that the most highly rated skills that agency participation built were the ability to work with clients, working in a team structure, and interpersonal skills.
Public relations, writing, instructors, management theory, faculty classification
Douglas F. Cannon, Virginia Polytechnic Institute and State University
Damion Waymer, University of Cincinnati
Journal of Public Relations Education - JPRE Vol 2 Issue 2 2016
Table of Contents
Research Articles
Can every class be a Twitter chat?: Cross-institutional collaboration and experiential learning in the social media classroom
Authors:
Julia Daisy Fraustino, West Virginia University
Rowena Briones, Virginia Commonwealth University
Melissa Jansoke, University of Memphis
In their own words: A thematic analysis of students’ comments about their writing skills in mass communication programs
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
Teaching Briefs
Integrating leadership in public relations education to
develop future leaders
Author:
Juan Meng , University of Georgia
Authors:
Scott Kuehn, Clarion University of Pennsylvania
Andrew Lingwall, Clarion University of Pennsylvania
This study explored student self-perceptions of writing skills in mass communication programs at 13 public state universities in the Mid-Atlantic region. Responses to three open-ended questions revealed heavy student concern with their basic skills, a desire for extensive faculty contact and feedback, and for many respondents, an immaturity or naiveté regarding professional standards. This study addresses implications for faculty members who wish to better understand their students in order to devise more effective writing instruction.
The document outlines a public relations campaign plan for USF's School of Mass Communications Graduate Program. The key problem identified is a lack of awareness and interest in the program among USF undergraduate students. The campaign's goals are to increase awareness of the program and attract more high-achieving students. Strategies include using social media, hosting on-campus events, and engaging alumni professionals to promote the career opportunities and benefits of the graduate program. Objectives aim to boost awareness and change perceptions among undergrads over the next year.
The Journal of Public Relations Education (JPRE) is devoted to the presentation of research and commentary that advances the field of public relations education. JPRE invites submissions in the following three categories. All submissions should follow the guidelines of the Publication Manual of the American Psychological Association (APA).
Research Articles
Hootsuite University: Equipping academics and future PR professionals for social media success
Authors:
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
“The best of both worlds”: Student perspectives on student-run advertising and public relations agencies
Authors:
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica Smith, Abilene Christian University
Considering certification?: An analysis of universities’ communication certificates and feedback from public relations professionals
Authors:
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Teaching Briefs
Who wants to be a manager?: Applying the attraction-selection attrition framework to public relations education
Author:
Christopher Wilson, Brigham Young University
Find out more at: http://aejmc.us/jpre
Results of the largest empirical study on status quo and trends in strategic communication, corporate communications and public relations worldwide with 2,710 participants from 43 countries. Insights about CEO communication and positioning, crisis communication, digital gatekeepers, social media skills, international communication, status and budgets, and much more. Conducted by 11 renowned European universities, led by Prof Dr Ansgar Zerfass, University of Leipzig, Germany, & BI Norwegian Business School, Oslo. PDF download and previous versions of this annual survey are available at http://www.communicationmonitor.eu
This document provides information about the Marketing Public Relations course for the Fall 2015 quarter. It will be taught by Professor Clarke Caywood on Tuesdays from noon to 2:50pm at Medill School of Journalism. The course will cover strategic and tactical public relations techniques and how they can integrate with and support marketing objectives. Students will gain experience applying these skills through working with a real client. They will be evaluated based on class participation, exercises, software training, team presentations, and a final integrated marketing public relations plan for the client.
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
Abstract
Public relations educators are challenged with developing practical approaches to teaching social media. This study explores the use of Hootsuite University, a social media education and certification program that has reached more than 20,000 students. The impact of the training is examined through three angles.
1) Some students felt that Twitter helped their learning by allowing the expression of various viewpoints and learning from classmates, though others felt this did not always occur in practice.
2) A major drawback mentioned was the potential for Twitter use to distract students into using social media unrelated to class.
3) Some students disliked having their speech limited to Twitter's 140-character tweets.
This document discusses selecting communication tactics for public relations and advertising campaigns. It begins by defining communication tactics as the visible elements of a strategic plan, such as websites, news releases, and events. When selecting tactics, the goals, objectives, organization, and public tastes should be considered. It then provides examples of different types of conventional, internal/external, mass/target, print/electronic, and strategic communication tactics that could be used.
This document outlines steps for evaluating a strategic public relations and advertising plan. It discusses evaluating awareness, acceptance, and action objectives using various metrics like media coverage, surveys, requests for information, and results. Evaluation should occur at three stages: implementation reports, progress reports, and final reports. Both quantitative and qualitative research methods can be used, including surveys, content analysis, and interviews. The ultimate goal of evaluation is to determine the value and impact public relations brought to the overall organization.
Annual empirical study on status quo and trends in communication management and public relations in Europe. Conducted by renowned European universities, led by Prof Ansgar Zerfass, U of Leipzig, Germany. Download the PDF and other editions of this annual survey at http://www.communicationmonitor.eu.
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...Dane Cutler
Seven Marketeers was established to execute part of the course deliverables of an undergraduate class in Digital Communications at the University of Wollongong in Spring 2010.
Seven Marketeers’ mission was to engage in detailed research to provide relevant, insightful and useful recommendations to two real world clients. The goal was to undertake an analysis of current and future online behavioural trends and provide actionable insights into how these trends can best be utilised to inform improved online user interface design and communications, with user satisfaction as the key objective. Seven Marketeers aimed to deliver a set of fully grounded and researched recommendations to its clients, so as to enable them to effectively meet the needs of a user-base that is continually modifying its expectations of information consumption as technology evolves.
This document provides an overview of the research design for the European Communication Monitor 2014 survey. Some key points:
- The survey questioned 2,777 communication professionals across 42 European countries to understand current practices and future trends in strategic communication.
- It explores topics like job satisfaction, career development, networking, leadership communication, gender issues, and mobile/social media trends.
- Questions were based on established theories and previous ECM surveys to enable longitudinal analysis of communication management in Europe.
This marketing plan aims to increase enrollment of nontraditional students at UW-Whitewater. Research included examining competitors' programs, surveying current nontraditional students, and conducting a SWOT analysis. Key findings were that students valued proximity and flexibility of online/hybrid classes. The plan outlines targeting two-year college students, promoting the nontraditional student "pad" and online options, and messaging about affordable, prestigious programs close to home with supportive professors and small class sizes. Strategies include outreach to two-year colleges, advertising, social media, email marketing, and website optimization to attract nontraditional students. Objectives are to raise awareness of programs and increase student satisfaction.
The state of journalism education at journalism departments in ukraineDonbassFullAccess
The study identified the key problems in the content and organization of journalism education, exposed the views of representatives of the media industry and journalism departments graduates about the quality of journalist training at universities for a broader picture of the situation, a better understanding of the problems in journalism education and opportunities to improve its quality.
The Influence of Facebook in the English Language Proficiency- Full TextRuel Rules
This document summarizes a study on the influence of Facebook usage on students' English language proficiency. The study used descriptive research design and t-tests to analyze differences between Facebook users and non-users. It found that while both groups were developing their language skills, non-users generally performed better in areas like vocabulary, grammar, sentence structure, and expressing ideas. However, the study concluded that Facebook alone is not effective for attaining language proficiency, as students are distracted from academic activities on the site. It calls for Facebook to be better integrated into lesson plans and evaluations.
A cross-cultural comparison of U.S. and Taiwanese print advertising_sStanley Wu
This document summarizes a master's thesis that examines print advertising strategies in the U.S. and Taiwan through a content analysis of magazine food advertisements from 2008. Specifically, it compares the portrayal of multiethnic groups and presentation of creative campaign strategies between the two countries. The thesis aims to provide insights into how culture influences advertising by exploring differences in the use of models, representation of ethnic diversity, and employment of individualism vs. collectivism. It also analyzes the use of direct and indirect comparative advertising between the U.S. and Taiwan. The results of this study can help advertising practitioners develop more culturally appropriate strategies internationally.
Keywords: Experiential learning, practicum, service learning
Robin Rothberg, The University of North Carolina at Charlotte
Sayde J. Brais, The University of North Carolina at Charlotte
Alan R. Freitag, The University of North Carolina at Charlotte
Journal of Public Relations Education - JPRE Vol 2 Issue 2 2016
This document provides an overview of the Eduqas GCE Media Studies course. It outlines the course structure, components, assessment objectives, theoretical framework and contexts of study.
The course consists of three components - Component 1 examines media products, industries and audiences through two exam sections; Component 2 involves in-depth study of three media forms; Component 3 is a non-exam assessment consisting of a cross-media production. Key theories such as semiotics, representation and media effects must be applied to textual analysis. The course aims to develop critical understanding and practical skills in media production.
This document provides an overview of the research design and methodology for the 2017 European Communication Monitor survey. Some key points:
- The survey collected responses from 3,387 communication professionals across 50 European countries to understand current practices, challenges and trends in strategic communication.
- Most respondents were senior communication leaders with over 10 years of experience working in communication departments in organizations.
- The survey explored developments in strategic communication, challenges like visual communication and social bots, and characteristics of excellent communication departments.
- Results were analyzed using statistical tests to identify significant relationships and differences between variables like country, organization type, and job role.
The document discusses Synergis Education, a company that helps institutions expand their graduate program offerings through scalable and tailored solutions. It provides an overview of Synergis' approach, emphasizing flexibility, growth, and removing barriers. The document also introduces John Donohue and Clay Gillespie, two executives at Synergis with extensive experience in higher education and marketing. It then shifts to discussing considerations for 21st century graduate students and programs, focusing on access, relevance, transparency, and adapting integrated marketing strategies to engage modern students.
Zachary B. Miller is seeking a position in marketing. He has a Masters in International Marketing from King's College London and a BA in Communication Studies from Bridgewater State University. His experience includes working as a student representative at King's College and as a retirement consultant and specialist at Mercer Benefits Outsourcing. For his Masters dissertation, he researched online brand communities and user engagement. He also led marketing campaigns for Microsoft UK and King's College London.
This curriculum vitae summarizes Philip Ryan Johnson's education and teaching experience. He received a Ph.D. in mass communication from Syracuse University where his dissertation focused on social media engagement and public relations outcomes. He has taught several courses related to strategic communication, social media, research methods, and public relations at both the undergraduate and graduate levels. His teaching experience includes adjunct positions at Syracuse University and Ithaca College where he had student teams work with real-world clients on communication projects.
The document outlines a public relations campaign plan for USF's School of Mass Communications Graduate Program. The key problem identified is a lack of awareness and interest in the program among USF undergraduate students. The campaign's goals are to increase awareness of the program and attract more high-achieving students. Strategies include using social media, hosting on-campus events, and engaging alumni professionals to promote the career opportunities and benefits of the graduate program. Objectives aim to boost awareness and change perceptions among undergrads over the next year.
The Journal of Public Relations Education (JPRE) is devoted to the presentation of research and commentary that advances the field of public relations education. JPRE invites submissions in the following three categories. All submissions should follow the guidelines of the Publication Manual of the American Psychological Association (APA).
Research Articles
Hootsuite University: Equipping academics and future PR professionals for social media success
Authors:
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
“The best of both worlds”: Student perspectives on student-run advertising and public relations agencies
Authors:
Joyce Haley, Abilene Christian University
Margaret Ritsch, Texas Christian University
Jessica Smith, Abilene Christian University
Considering certification?: An analysis of universities’ communication certificates and feedback from public relations professionals
Authors:
Julie O’Neil, Texas Christian University
Jacqueline Lambiase, Texas Christian University
Teaching Briefs
Who wants to be a manager?: Applying the attraction-selection attrition framework to public relations education
Author:
Christopher Wilson, Brigham Young University
Find out more at: http://aejmc.us/jpre
Results of the largest empirical study on status quo and trends in strategic communication, corporate communications and public relations worldwide with 2,710 participants from 43 countries. Insights about CEO communication and positioning, crisis communication, digital gatekeepers, social media skills, international communication, status and budgets, and much more. Conducted by 11 renowned European universities, led by Prof Dr Ansgar Zerfass, University of Leipzig, Germany, & BI Norwegian Business School, Oslo. PDF download and previous versions of this annual survey are available at http://www.communicationmonitor.eu
This document provides information about the Marketing Public Relations course for the Fall 2015 quarter. It will be taught by Professor Clarke Caywood on Tuesdays from noon to 2:50pm at Medill School of Journalism. The course will cover strategic and tactical public relations techniques and how they can integrate with and support marketing objectives. Students will gain experience applying these skills through working with a real client. They will be evaluated based on class participation, exercises, software training, team presentations, and a final integrated marketing public relations plan for the client.
Journal of Public Relations Education, Vol. 2 Issue 1
Authors
Emily S. Kinsky, West Texas A&M University
Karen Freberg, University of Louisville
Carolyn Kim, Biola University
Matt Kushin, Shepherd University
William Ward, Syracuse University
Abstract
Public relations educators are challenged with developing practical approaches to teaching social media. This study explores the use of Hootsuite University, a social media education and certification program that has reached more than 20,000 students. The impact of the training is examined through three angles.
1) Some students felt that Twitter helped their learning by allowing the expression of various viewpoints and learning from classmates, though others felt this did not always occur in practice.
2) A major drawback mentioned was the potential for Twitter use to distract students into using social media unrelated to class.
3) Some students disliked having their speech limited to Twitter's 140-character tweets.
This document discusses selecting communication tactics for public relations and advertising campaigns. It begins by defining communication tactics as the visible elements of a strategic plan, such as websites, news releases, and events. When selecting tactics, the goals, objectives, organization, and public tastes should be considered. It then provides examples of different types of conventional, internal/external, mass/target, print/electronic, and strategic communication tactics that could be used.
This document outlines steps for evaluating a strategic public relations and advertising plan. It discusses evaluating awareness, acceptance, and action objectives using various metrics like media coverage, surveys, requests for information, and results. Evaluation should occur at three stages: implementation reports, progress reports, and final reports. Both quantitative and qualitative research methods can be used, including surveys, content analysis, and interviews. The ultimate goal of evaluation is to determine the value and impact public relations brought to the overall organization.
Annual empirical study on status quo and trends in communication management and public relations in Europe. Conducted by renowned European universities, led by Prof Ansgar Zerfass, U of Leipzig, Germany. Download the PDF and other editions of this annual survey at http://www.communicationmonitor.eu.
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...Dane Cutler
Seven Marketeers was established to execute part of the course deliverables of an undergraduate class in Digital Communications at the University of Wollongong in Spring 2010.
Seven Marketeers’ mission was to engage in detailed research to provide relevant, insightful and useful recommendations to two real world clients. The goal was to undertake an analysis of current and future online behavioural trends and provide actionable insights into how these trends can best be utilised to inform improved online user interface design and communications, with user satisfaction as the key objective. Seven Marketeers aimed to deliver a set of fully grounded and researched recommendations to its clients, so as to enable them to effectively meet the needs of a user-base that is continually modifying its expectations of information consumption as technology evolves.
This document provides an overview of the research design for the European Communication Monitor 2014 survey. Some key points:
- The survey questioned 2,777 communication professionals across 42 European countries to understand current practices and future trends in strategic communication.
- It explores topics like job satisfaction, career development, networking, leadership communication, gender issues, and mobile/social media trends.
- Questions were based on established theories and previous ECM surveys to enable longitudinal analysis of communication management in Europe.
This marketing plan aims to increase enrollment of nontraditional students at UW-Whitewater. Research included examining competitors' programs, surveying current nontraditional students, and conducting a SWOT analysis. Key findings were that students valued proximity and flexibility of online/hybrid classes. The plan outlines targeting two-year college students, promoting the nontraditional student "pad" and online options, and messaging about affordable, prestigious programs close to home with supportive professors and small class sizes. Strategies include outreach to two-year colleges, advertising, social media, email marketing, and website optimization to attract nontraditional students. Objectives are to raise awareness of programs and increase student satisfaction.
The state of journalism education at journalism departments in ukraineDonbassFullAccess
The study identified the key problems in the content and organization of journalism education, exposed the views of representatives of the media industry and journalism departments graduates about the quality of journalist training at universities for a broader picture of the situation, a better understanding of the problems in journalism education and opportunities to improve its quality.
The Influence of Facebook in the English Language Proficiency- Full TextRuel Rules
This document summarizes a study on the influence of Facebook usage on students' English language proficiency. The study used descriptive research design and t-tests to analyze differences between Facebook users and non-users. It found that while both groups were developing their language skills, non-users generally performed better in areas like vocabulary, grammar, sentence structure, and expressing ideas. However, the study concluded that Facebook alone is not effective for attaining language proficiency, as students are distracted from academic activities on the site. It calls for Facebook to be better integrated into lesson plans and evaluations.
A cross-cultural comparison of U.S. and Taiwanese print advertising_sStanley Wu
This document summarizes a master's thesis that examines print advertising strategies in the U.S. and Taiwan through a content analysis of magazine food advertisements from 2008. Specifically, it compares the portrayal of multiethnic groups and presentation of creative campaign strategies between the two countries. The thesis aims to provide insights into how culture influences advertising by exploring differences in the use of models, representation of ethnic diversity, and employment of individualism vs. collectivism. It also analyzes the use of direct and indirect comparative advertising between the U.S. and Taiwan. The results of this study can help advertising practitioners develop more culturally appropriate strategies internationally.
Keywords: Experiential learning, practicum, service learning
Robin Rothberg, The University of North Carolina at Charlotte
Sayde J. Brais, The University of North Carolina at Charlotte
Alan R. Freitag, The University of North Carolina at Charlotte
Journal of Public Relations Education - JPRE Vol 2 Issue 2 2016
This document provides an overview of the Eduqas GCE Media Studies course. It outlines the course structure, components, assessment objectives, theoretical framework and contexts of study.
The course consists of three components - Component 1 examines media products, industries and audiences through two exam sections; Component 2 involves in-depth study of three media forms; Component 3 is a non-exam assessment consisting of a cross-media production. Key theories such as semiotics, representation and media effects must be applied to textual analysis. The course aims to develop critical understanding and practical skills in media production.
This document provides an overview of the research design and methodology for the 2017 European Communication Monitor survey. Some key points:
- The survey collected responses from 3,387 communication professionals across 50 European countries to understand current practices, challenges and trends in strategic communication.
- Most respondents were senior communication leaders with over 10 years of experience working in communication departments in organizations.
- The survey explored developments in strategic communication, challenges like visual communication and social bots, and characteristics of excellent communication departments.
- Results were analyzed using statistical tests to identify significant relationships and differences between variables like country, organization type, and job role.
The document discusses Synergis Education, a company that helps institutions expand their graduate program offerings through scalable and tailored solutions. It provides an overview of Synergis' approach, emphasizing flexibility, growth, and removing barriers. The document also introduces John Donohue and Clay Gillespie, two executives at Synergis with extensive experience in higher education and marketing. It then shifts to discussing considerations for 21st century graduate students and programs, focusing on access, relevance, transparency, and adapting integrated marketing strategies to engage modern students.
Zachary B. Miller is seeking a position in marketing. He has a Masters in International Marketing from King's College London and a BA in Communication Studies from Bridgewater State University. His experience includes working as a student representative at King's College and as a retirement consultant and specialist at Mercer Benefits Outsourcing. For his Masters dissertation, he researched online brand communities and user engagement. He also led marketing campaigns for Microsoft UK and King's College London.
This curriculum vitae summarizes Philip Ryan Johnson's education and teaching experience. He received a Ph.D. in mass communication from Syracuse University where his dissertation focused on social media engagement and public relations outcomes. He has taught several courses related to strategic communication, social media, research methods, and public relations at both the undergraduate and graduate levels. His teaching experience includes adjunct positions at Syracuse University and Ithaca College where he had student teams work with real-world clients on communication projects.
Philip Ryan Johnson Curriculum Vitae (CV) August 2014 @PRjohnsonPhilip Ryan Johnson
August 2014 Curriculum Vitae (CV) for Philip Ryan Johnson, Philip R. Johnson, @PRjohnson, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, New York.
This document provides an overview of the School of Communication at Illinois State University. It discusses the various majors and sequences offered including Communication Studies, Journalism, Mass Media, Public Relations, and Communication Education. It also summarizes resources and opportunities available to students such as academic advising, the honors program, civic engagement experiences, and the new Social Media Analytics Command Center (SMACC) lab. Student involvement in organizations is encouraged to help develop communication skills.
NDSU Communication Department Newsletter 2015Megan Toso
The document discusses the research of Dr. Amy O'Connor and Dr. Michelle Shumate on corporate social responsibility (CSR). It provides details on their collaboration which began in 2006 and has resulted in numerous publications and presentations as well as a $300,000 National Science Foundation grant awarded in 2014. A timeline is presented showing the progression of their CSR research from being hired at NDSU in 2004 to receiving the large NSF grant to further study how communication influences stakeholder responses to nonprofit-corporate partnerships. Dr. O'Connor notes the importance of CSR research and her appreciation for being able to collaborate closely with Dr. Shumate over the past decade.
Explore the dynamic world of mass communication with a BA degree. Develop strong storytelling, media production, and communication skills. Pursue exciting careers in journalism, advertising, public relations, and more. Unleash your creative potential and make a lasting impact on society. Discover the power of effective communication with our BA program.
Media Literacy and the Emergence of Adolescent Civic EngagementRenee Hobbs
Overview of three studies on media literacy in K-12 education and impact on civic engagement, plus an introduction to Mind Over Media, a new resource designed to teach about contemporary propaganda.
Jaime Riccio is a PhD candidate at Syracuse University's S.I. Newhouse School of Public Communications. His dissertation focuses on adolescent identity formation through social media. He has published several articles and book chapters and presented his research at numerous conferences. Riccio currently teaches communication courses as an instructor at LaGuardia Community College, City University of New York.
Dr. Timothy P. Christy outlines his 2011-2013 research plan, which includes 6 high priority projects covering topics such as gamification in advertising, the influence of social media on word-of-mouth, and how agency restructuring has affected stakeholders. The plan details each project's goals, current stage of development, potential collaborators, and targeted publications. It also provides a list of key submission deadlines for conferences and journal special issues throughout 2011-2012.
This document discusses a study on using social networking sites to promote business among young entrepreneurs. It aims to understand how convenient and effective social media is as an advertising tool. The study is limited to students aged 13-17 at St. Scholastic's Academy of Marikina who are engaged in business. It will examine which social networks students use and how it affects their ability to promote goods and services online.
The document provides information about the objectives and curriculum of a Post Graduate Diploma program in Advertising and Public Relations. Some of the key details summarized are:
- The program aims to provide both conceptual learning and hands-on training in areas such as advertising, public relations, marketing research, and communication skills.
- It is divided into two semesters with the first focusing on concepts and the second on practical group projects, individual research projects, and a one-month industry internship.
- Some papers and topics covered include communication theory, marketing, advertising principles, media planning, creativity, public relations, digital marketing, and consumer behavior.
- Assessment involves both theoretical and practical components with group
This document outlines a dissertation report submitted by Priya Pandey to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The dissertation examines the impact of advertisements on admissions to the Sanjivani Group of Institutes. It includes an introduction, research proposal, methodology, and outline of chapters to be included. The objectives are to study students' opinions of advertisements for the institutes and assess the effectiveness of advertising tools used. The methodology involves a questionnaire distributed to college students to collect primary data for analysis.
Media Literacy & Adolescent DevelopmentRenee Hobbs
Renee Hobbs shares results of 3 research studies exploring how school-based media literacy programs advance critical analysis skills, promote intellectual curiosity and contribute to civic engagement.
INSTRUCTIONSDiscussion 1 Contextualizing Quantitative Data .docxcarliotwaycave
INSTRUCTIONS
Discussion 1: Contextualizing Quantitative Data in the Workplace- CORPORATE BANK FACILITATOR
What role does quantitative research play in your current (Corporate Bank Facilitator) professional role?
Share 1-2 specific examples of ways in which you have, or might, use quantitative data.
Include projects where you would like to do some analysis (quantitative, qualitative or mixed methods) but have not.
Describe the project and ask your classmates for their feedback!
· Your initial post (approximately 200-250 words) should address each question in the discussion
Running head: RESEARCH PROPOSAL 1
RESEARCH PROPOSAL 5
Topic: “The Effect of Social Media Marketing On Business Growth and Prosperity”
Introduction
Since early 2000s, businesses have seen the need of utilizing social media as a convenient platform to reach and engage their potential customers (Pourkhani et al., 2019). Social media has revolutionized the way businesses connect with consumers for the purpose of growing their brand. Notably, social media offers cheaper and highly accessible tools of marketing used by businesses to advance their promotional activities (Fan & Gordon, 2014). In United States, social media has highly transformed the world of business –allowing firms to innovate and improve their business plans in order to attain maximum growth and prosperity (As' ad & Alhadid, 2014). Therefore, this study explores the impact, benefit, and importance of social media to the growth and performance of businesses.
Purpose of the Study
According to Kane (2015), a researcher should have a tangible reason (s) for undertaking a particular study in any filed. Marketing is very crucial to each and every business. Marketing entails the need for companies to access the target markets and engage their potential customers. This is aimed at understanding customer needs and wants –something that is crucial in developing a product (s) which offer maximum satisfaction to consumers. Until late 90s, businesses relied on traditional mode of marketing which included radio, TV, newspaper, billboards, field-marketing, among others. Notably, these marketing channels were very expensive. However, the introduction of social media platforms in early 2000s availed cheap, accessible, and reliable means of reaching the target audiences. Consequently, there is need to explore the element of social media in order to establish its superiority and contribution in helping organizations to attain maximum growth and performance. Thus, this study seeks to establish the impact and benefit of social media platforms to organizations as far as elements of building brand awareness, increasing sales, and expanding markets are concerned.
Study Rationale
Before conducting a research, a researcher is supposed to explain clearly the importance of the study he or she is carrying out. This involves providing specific, valid, and ideally arguments in support of the research topic. The rationale of th ...
JPRE: Can every class be a Twitter chat? Cross-institutional collaboration an...Robert French
JPRE Vol. 1, No. 1 - Can every class be a Twitter chat? Cross-institutional collaboration and experiential learning in the social media classroom, Journal of Public Relations Education
ASSESSING THE DIGITAL FOOTPRINT AND SUGGESTING SOCIAL MEDIA MARKETING PLAN FO...Lisa Brewer
This document discusses assessing the digital footprint and suggesting a social media marketing plan for educational institutions. It begins with an introduction and background on the topic. It then reviews relevant literature on traditional vs social media marketing, the use of social media for information search and decision making. It discusses the need for educational institutions to change and adapt to social media/digital marketing. It also covers digital footprints and the importance of key social media platforms like Facebook, Instagram, and LinkedIn. The goal is to develop a social media strategy to help educational institutions with marketing and admissions.
This document proposes a research project to analyze cultural differences between American and Korean academic institutions' social media content. The goal is to suggest ways for American institutions to localize their social media content for Korean audiences. The research will include a literature review, surveys of Korean students, interviews with social media representatives, and analysis of social media content from selected institutions in both countries. The total budget is $3,320 and the project is expected to be completed over 16 months, with the final thesis submitted in April 2017. Funding may come from the CPTSC or ABC.
This document is a resume for Jordan C. Wright, an adjunct instructor of communication at King University in Knoxville, Tennessee. It outlines his education credentials, including a Master's degree in Applied Communication Studies and a Bachelor's degree in Mass Communication. It also details his teaching experience at King University and the University of Arkansas, along with the communication courses he has taught. His areas of expertise include interpersonal communication, risk communication, public speaking, and organizational training.
This document provides instructions for a two-part assignment in which students create a multimedia story about their transformation from a college student to a communication professional. In part one, students write a structured narrative describing their personal and professional goals grounded in their values. In part two, students translate this narrative into a multimedia presentation using Adobe Spark, learning strategic content creation and digital storytelling. The assignment aims to develop students' problem-solving, creativity, and multimedia storytelling skills for public relations practice.
Cooney (2018) Sparking Creativity Through Purpose-Driven Storytelling, Journa...
Ye Wang CV
1. Page 1
CURRICULUM VITAE
YE WANG, Ph.D.
Assistant Professor
Communication Studies
College of Arts and Sciences
University of Missouri – Kansas City
Room 103E Manheim Hall
710 E. 52nd Street
Kansas City, KS
Phone: 816-235-1697
Email: wanye@umkc.edu
EDUCATION
Ph.D. in Journalism, August 2011
University of Missouri – Columbia, Missouri School of Journalism
Concentration: Strategic Communication
Master of Arts in Journalism, May 2008
University of Missouri – Columbia, Missouri School of Journalism
Concentration: Strategic Communication
Master of Arts in Linguistics, April 2006
Beijing Foreign Studies University, China
Bachelor of Arts in English Literature, September 2003
Beijing University of Posts and Telecommunications, China
TEACHING EXPERIENCE
Assistant Professor, September 2011–Present
Communication Studies, University of Missouri – Kansas City (UMKC)
COMM-ST 387 Strategic Communication Research
This course covers quantitative, qualitative and practical research methods of advertising and public relations.
COMM-ST 400e Advertising Campaigns
This course combines students majored in Communication Studies and Studio Arts to brand, re-brand and
develop an identity program and advertising campaigns for a real client.
Clients of this course are:
2016 Spring: KCWaterBug, a mobile application that predicts natural water quality
2014 Spring: The Guadalupe Centers, one of the nation's first social service agencies for Latinos
COMM-ST 498 Special Problems in Communication Studies
2014 Spring: Guided and mentored an undergraduate research project on the Reading Education
Assistance Dogs (R.E.A.D.) Program.
The theory of self-efficacy and interaction was applied to develop a presentation about the
role of therapy dogs in changing children’s reading aptitude. The students used content
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analysis to analyze about 50 observational journals. The research won the first place in the
Behavioral and Social Sciences Division of the SEARCH Symposium of UMKC.
2013 Fall–2014 Spring: Guided and supervised an undergraduate student to read about social media
advertising, build social media presence and create policies and publishing plans for the department’s
internship program.
2011 Fall: Guided and supervised an undergraduate student to conduct research on small-group
communication.
COMM-ST 383 Cross-cultural Journalism and Mass Media
Cross-Cultural Journalism & Mass Media provides journalistic tools for traditional and new media coverage of
diverse ethnic, gender, ability and ideological groups inside and outside the United States. The critical role of
diverse voices in a democracy is discussed.
COMM-ST 446 Principles of Advertising
This course is a survey of advertising as an industry, a career field and an academic discipline. Specific
procedures are studies for linking consumer behaviors, the development of advertising strategies and
advertising research to the development of advertising messages and campaigns. An online version of this
course is also developed combining technologies such as websites, blogs, discussion boards and video to
engage student learning in an asynchronous mode.
COMM-ST 447 Interactive and Social Media Advertising
This course examines advertising on the Internet as a form of interactive communication, with a special focus
on social media and search engines. It addresses basic concepts, current issues and the development of
interactive advertising strategies and plans. It covers interactivity, pricing models, online targeting strategies,
search engine optimization and advertising, social media advertising and online video advertising. Clients of
this course are:
2016 Spring: New Letters on the Air, a radio program
2015 Spring: Midwest Innocence Project, a non-profit organization that exonerates wrongfully
convicted people
2014 Fall: Ziman Foundation, a non-profit raising money for education in Africa
2013 Spring: The City in Motion Dancing Group, a non-profit promoting modern dance
2012 Fall: The Health and Safety Council of Western Missouri and Kansas
2012 Spring: Communiversity, a non-profit provider of low-cost classes on diverse topics
2011 Fall: K-ROO, UMKC’s student radio station
Teaching Assistant, August 2010–December 2010
JOUR 4952 Strategic Communication Research I
Missouri School of Journalism
This is an introductory course to techniques and practices of strategic communication research. It emphasizes
research techniques and uses of research results, including consumer analysis, attitude measurement and
evaluation of externally supplied research.
Co-Instructor, January 2010–May 2010
JOUR 4263 Interactive Advertising II
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Missouri School of Journalism
This is an advanced course in interactive advertising for upper-level undergraduate majors and master’s
students in strategic communication. It dives into the 10 hottest issues in interactive advertising, including
video advertising, social network marketing, Web analytics, etc.
Co-Instructor, August 2009–December 2009
JOUR 4262 Interactive Advertising I
Missouri School of Journalism
This is an introductory course in interactive advertising for upper-level undergraduate majors and master’s
students in strategic communication. It covers basic concepts and strategies used in interactive advertising.
CURRICULUM DEVELOPMENT
A. Degree Program Development
2014–Present Urban Journalism and Strategic Communication Proposal
Created a major map based on meeting notes
Helped to write and edit a proposal for a new degree program
Developed the strategic communication part of the proposal
Represented the department at college level meetings
B. New Course Development
2016 Proposed advertising campaigns to the college level curriculum committee
2015 Created online COMM-ST 447 Interactive and Social Media Advertising
2014 Co-created online COMM-ST 383 Cross-cultural Journalism and Mass Media
2014 COMM-ST 387 Strategic Communication Research was proposed, approved and listed in the course
catalog
2014 Co-created COMM-ST 400e Advertising Campaigns
2013 Co-created online COMM-ST 388 Media Ethics
2013 Co-created online COMM-ST 446 Principles of Advertising and received the Certificate of Outstanding
Online Course
2012 COMM-ST 447 Interactive and Social Media Advertising was proposed, approved and listed in the
course catalog
2011 Created COMM-ST 400c Internet Advertising
C. Collaboration between Higher Education Institutions
2013–2014 Collaboration with Johnson County Community College
Helped to develop a collaborative program between two higher education institutions
Strengthened the strategic communication curriculum for the collaboration
Contributed to the transfer guide and the collaborative curriculum plan
2013-2014 Collaboration with Shanghai University
Built an international relationship between two higher education institutions
Advised two visiting scholars from Shanghai University
Assisted with the negotiation of collaborative undergraduate programs
Researched information on the international collaboration of higher education institutions
4. Page 4
RESEARCH AND PUBLICATIONS
A. Peer Reviewed Journal Articles
Willis, E. & Wang, Y. (Accepted for publication in April, 2016) Blogging the brand: Meaning transfer and the
case of Weight Watchers’ online community. Journal of Brand Management.
Wang, Y., & Yang, L. (Accepted for publication in January 2016). Proactive engagement of opinion leaders
and organization advocates on social networking sites. International Journal of Strategic
Communication.
Wang, Y., & Willis, E. (Accepted for publication in December 2015). Examining theory -based behavior-change
constructs, social interaction, and sociability features of the Weight Watchers’ online community.
Health Education & Behavior.
Chen, H., & Wang, Y. (Accepted for publication in July 2015). Product placement in Hollywood movies: A
longitudinal analysis. Journal of Promotion Management.
Wang. Y. (2015). Creating fit for sponsorship on corporate websites. International Journal of Internet
Marketing and Advertising, 9(3), 181–208.
Wang, Y. (2015). Affective and cognitive influence of control of navigation on cause sponsorship and non -
profit organizations. International Journal of Nonprofit and Voluntary Sector Marketing, 20(4), 331–
346.
Wang, Y., Rodgers, S., Wang, Z., & Thorson, E. (2015). A 17-year study of graduate student authorship in
advertising journals. Journalism and Mass Communication Educator, Spring, 1–15.
doi:10.1177/1077695815570036
Wang, Y., Qiao, F, & Peng, W. (2015). Is the size or the valence of proactive engagement associated with
purchase intention? A case study of Starbucks’ blogs. International Journal of Strategic
Communication, 9(3), 197–216.
Wang, Y., Willis, E., & Rodgers, S. (2014). Consumer insights from peer-to-peer communication in an online
health community of weight management. Journal of Consumer Health on the Internet, 18(2), 143–
156.
Wang, Y. (2014). Individualism/collectivism, charitable giving, and cause-related marketing: A comparison of
Chinese and Americans. International Journal of Nonprofit and Voluntary Sector Marketing, 19, 40–51.
Rodgers, S., & Wang, Y. (Authors made equal contribution and are listed alphabetically) (2013). Reporting on
health to ethnic populations: A content analysis of local health news in ethnic versus mainstream
newspapers. Howard Journal of Communications, 24(3), 257–274.
Li, J., Wang, Y., & Qiao, F. (2012). Journalism school or media corporation: Discussing journalism education
with Dean Mills, Dean of the Missouri School of Journalism. News and Writing, 2.[Written in Chinese]
5. Page 5
Rodgers, S., Chen, Q., Wang, Y., Rettie, R., & Alpert, F. (2007). The Web motivation inventory: Replication,
extension and application to Internet advertising. International Journal of Advertising, 26(4), 447–476.
B. Book Chapters Published
Willis, E.N., Wang, Y., & Rodgers, S. (2011). Online health communities and health literacy: Applying a
framework for understanding domains of health literacy. In A. Smedberg (Ed.), E-Health Communities
and Online Self-Help Groups: Applications and Usage (pp. 208-224). New York, NY: IGI Global.
Wang, Y., & Rodger, S. (2010). E-word of mouth and consumer-generated content: From concept to
application. In M. S. Eastin, T. Daugherty, & N. M. Burns (Eds.), Handbook of Research on Digital Media
and Advertising: User Generated Content Consumption (pp. 212-231). New York: IGI Global.
C. Refereed Articles Under Review
Chen, H., & Wang, Y. (Accepted with revision, 2016). Brand appearance in Chinese and American top-
grossing commercial movies: A comparison. Journal of Promotion Management.
Wang, Y. & Willis, E. (Accepted with revision, 2016). Sustaining self-efficacy through interactive discussion:
The role of online communities in weight loss. Journal of Health Psychology.
Wang, Y. & Willis, E. (Submitted March 2016). A longitudinal analysis of behavioral outcomes, consumers ’
perspectives, and self-monitoring of weight loss on Weight Watchers’ Blogs. The 2016 Annual
Conference of the Association for Education Journalism & Mass Communication, Minneapolis, MN.
Li, Y & Wang, Y. (Submitted March 2016). Credibility check: How is native advertising similar to and yet
different from quality news? The 2016 Annual Conference of the Association for Education Journalism
& Mass Communication, Minneapolis, MN.
D. Published Refereed Conference Proceedings
Wang, Y., & Yang, L. (2015). Opinion leadership and proactive engagement with social norm campaigns: A
case study of the Empty Plate Movement. In Proceedings of the 2015 Conference of the American
Academy of Advertising, pp.153–154.
Wang, Y., Qiao, F, & Peng, W. (2014). Is the size or the valence of social-interactive engagement associated
with purchase intention? A case study of Starbucks’ blogs. In Proceedings of the 2014 Annual
Conference of the American Academy of Advertising, p. 89.
Wang, Y. (2013). Creating fit for low-natural fit sponsorship on corporate web sites. In Proceedings of the
2013 Annual Conference of the American Academy of Advertising, p. 181.
Chen, H., Yang, F., & Wang, Y. [Two second authors made equal contribution and are listed alphabetically]
(2013). Product placements in Chinese commercial movies. In Proceedings of the 2013 Annual
6. Page 6
Conference of the American Academy of Advertising, p. 52.
Wang, Y., Schauster, E., Rodgers, S., & Thorson, E. (2010). A study of graduate student authorship in
advertising journals: 1997–2008. In Proceedings of the 2010 Annual Conference of the American
Academy of Advertising, p. 87.
Wang, Y., & Rodgers, S. (2009). Cultural values, emotions, and information: A comparison of webpages of the
U.S. and China. In Proceedings of the 2009 Annual Conference of the American Academy of
Advertising, p. 86.
Rodgers, S., Wang, Y., and Saettele, E. (2007). Understanding the nature of eWOM advertising on social
networking sties. In Proceedings of the 2007 Annual Conference of the American Academy of
Advertising, p.31.
E. Refereed Conference Papers, Posters and Panels
Accepted/Presented
Chen, H., & Wang, Y. (Accepted March 30, 2016) [Authors made equal contribution and are listed
alphabetically] Connecting or disconnecting: Luxury brands’ social media strategies and affluent
Chinese female consumers’ interpretations. The special track of Journal of Advertising presentation at
the 2016 Global Marketing Conference at Hong Kong, Conrad Hong Kong, Hong Kong July 21st-24th,
2016.
Willis, E., & Wang, Y. (2015). Blogging the brand: meaning transfer and the case of Weight Watchers. Paper
presented at the Mass Communication and Society Division/Open Competition, the 2015 conference
of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Wang, Y., & Yang, L. (2015). Opinion leadership and proactive engagement with social norm campaigns: A
case study of the Empty Plate Movement. Paper presented at the 2015 Conference of the American
Academy of Advertising, Chicago.
Wang, Y., Qiao, F, & Peng, W. (2014). Is the size or the valence of social-interactive engagement associated
with purchase intention? A case study of Starbucks’ blogs. Paper presented at the 2014 Conference
of the American Academy of Advertising, Atlanta.
Wang, Y., & Willis, E. (2013). Self-efficacy and interactivity: A content analysis of Weight Watchers’ online
discussion board. Paper presented at the Annual Conference of the Association for Education in
Journalism and Mass Communication, Washington, D.C.
Wang, Y. (2013). Language, accents, culture, and identity: International teaching assistants in journalism and
mass communication. Panelist presentation at the Annual Conference of the Association for
Education in Journalism and Mass Communication, Washington, D.C.
Wang, Y. (2013). Creating fit for low-natural fit sponsorship on corporate Websites. The paper was presented
7. Page 7
at was presented at the 2013 Conference of the American Academy of Advertising, Albuquerque.
Chen, H., Yang, F., & Wang, Y. [Two second authors made equal contribution and are listed alphabetically]
Product placements in Chinese commercial movies. Paper presented at was presented at the 2013
Conference of the American Academy of Advertising, Albuquerque.
Wang, Y. (2012). Examining perceived control of navigation and its interaction with perceived fit in cause -
sponsorship leveraging on corporate Websites. The paper was presented at was presented at the
Annual Conference of the Association for Education in Journalism and Mass Communication,
Chicago.
Rodgers, S., Everett, K., & Wang, Y. (2012). CASE findings from newspaper coverage of tobacco control
policies. Poster presentation at the 2012 National Conference on Tobacco or Health, Kansas City, MO
(August 15–17, 2012).
Rodgers, S., Everett, K., & Wang, Y. (2012), Enhancing smoke-free policy changes by understanding patterns
of media coverage. Poster presentation at the 2012 National Conference on Tobacco or Health,
Kansas City, MO (August 15–17, 2012).
Wang, Y., Li, Y., & Rodgers, S. (2011). Cancer-related advertisements in black and general-readership
newspapers and health equality: A media economics perspective. Paper presented at the Annual
Conference of the Association for Education in Journalism and Mass Communication, St. Louis.
Wang, Y., & Rodgers, S. (2011). Reporting health to minority populations: A content analysis of localized news
reporting. Paper presented at the Annual Conference of the Association for Education in Journalism &
Mass Communication, St. Louis.
Wang, Y., Willis, E.N., & Rodgers, S. (2010). Exploring the role of online discussion in improving obesity -
related health literacy: A content analysis of health literacy domains and eWOM of The Biggest Loser
League. Paper presented at the Annual Conference of the Association for Education Journalism &
Mass Communication, Denver, CO.
Wang, Y., & Hu, W. (2010). A comparison of consumers’ reactions to cause-related marketing in the U.S. and
China. Paper presented at the Annual Conference of the Association for Education Journalism &
Mass Communication, Denver, CO.
Stam, K., Rodgers, S., Wang, Y., Cameron, G., & Gardner, E. (2010). Traditional and emerging forms of
advertising for health literary promotions in the U.S. and Europe. Paper presented at the American
Academy of Advertising European Conference, Italy.
Wang, Y., Schauster, E., Rodgers, S., & Thorson, E. (2010). A study of graduate student authorship in
advertising journals: 1997–2008. Paper presented at the 52nd Annual Conference of the American
Academy of Advertising, Minneapolis, MN.
Wang, Y., & Rodgers, S. (2009). Cultural values, emotions and information: A comparison of web pages in the
U.S. and China. Paper presented at the 51st Annual Conference of the American Academy of
8. Page 8
Advertising, Cincinnati, OH.
Rodgers, S., Wang, Y., & Saettele, E. (2007). Understanding the nature of eWOM advertising on social
networking sites. Paper presented at the Annual Conference of the American Academy of Advertising,
Burlington, VT.
F. Manuscripts in Progress
Wang, Y. & Li, Y. Communication strategies applied in native advertisements on general -readership news
websites.
PROFESSIONAL EXPERIENCE
Research Assistant
September 2006–May 2011
Professor Shelly Rodgers, Missouri School of Journalism
September 2008–May 2009 & January 2011 to May 2011
Professor Glen Cameron, Health Communication Research Center, Missouri School of Journalism
PROFESSIONAL AFFILIATIONS
2012–2013 Membership in the American Advertising Federation – Kansas City
2010–Present Membership in the Association for Education in Journalism and Mass Communication
2009–2011 Membership in the American Academy of Advertising (AAA)
AWARDS
2/15/2013 Nominated for the Mary Alice Shaver Promising Professor Award 2013, the American
Academy of Advertising
2011 Spring: Ann Palmeri Memorial Scholarship
Journalism Study Abroad Scholarship – China
2010 Fall: Craig Horst Memorial Scholarship
Ann Palmeri Memorial Scholarship
John & Virginia Sutherland Scholarship
2010 Spring: John & Virginia Sutherland Scholarship
2009 Fall: O. O. McIntyre Scholarship Scholarship
Samuel W Webb Scholarship
2009 Spring: John & Virginia Sutherland Scholarship
Synor Creative Advertising Scholarship
2008 Fall: John & Virginia Sutherland Scholarship
Synor Creative Advertising Scholarship
SKILLS
Language: Mandarin (native), English (fluent), Japanese (conversational)
Software: Dreamweaver, PhotoShop