The Gateway to Position Zero and Voice Search SEMrush webinar https://www.semrush.com/webinars/past/?language=en

1. Featured Snippet
Optimization:
The Gateway to Position Zero
and Voice Search

2. We analyzed...
featured
snippets
keywords
6.9 million 80 million

3. We analyzed...
featured
snippets
keywords
6.9 million 80 million

4. Why do Featured
Snippets Matter?

5. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
Why do Featured
Snippets Matter?

6. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
Why do Featured
Snippets Matter?

7. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
Why do Featured
Snippets Matter?

8. More Traffic
Increased CTR
More Revenue
Used for Voice
Search
Why do Featured
Snippets Matter?

9. Understanding
Featured Snippets

10. 10
Paragraph
Featured Snippets
Understanding
Featured Snippets What are they?

11. 11Understanding
Featured Snippets
List
Featured Snippets
What are they?

12. 12
What are they?
Table
Featured Snippets
Understanding
Featured Snippets

13. 13
What Types of Keywords
have Featured Snippets?
Understanding
Featured Snippets

14. 14Understanding
Featured Snippets

15. 15
Question Featured Snippets
Understanding
Featured Snippets

16. 16
Questions
Snippets
“How to” keywords are fantastic
at earning featured snippet lists.
Understanding
Featured Snippets

17. 17
41% of
questions
have featured
snippets.
Understanding
Featured Snippets

18. 18
Preposition Featured Snippets
Understanding
Featured Snippets

19. Preposition
Snippets
19
Prepositions are a great opportunity
to optimize ordered and unordered
lists.
Understanding
Featured Snippets

20. Preposition
Snippets
20Understanding
Featured Snippets

21. 21
Comparison Featured Snippets
Understanding
Featured Snippets

22. Comparison
Snippets
22
Pricing keywords are the type of
end-of-buying-cycle keywords that
tend to have high conversions.
Understanding
Featured Snippets

23. Comparison
Snippets
23Understanding
Featured Snippets

24. Formatting for
Featured Snippets

25. 25Formatting your
Featured Snippets
How much content should
you write?

26. 26
Create paragraphs in
the 40–60-word range.
Be succinct
Avoid giant walls of
text.
Formatting your
Featured Snippets

27. 27
Headers and subheaders
are used on average in
top performers.
22
Formatting your
Featured Snippets

28. 28
of URLs are
secure (HTTPS).83%
Formatting your
Featured Snippets

29. 29
The average
Flesch-Kincaid reading
level was 7th grade.
Formatting your
Featured Snippets

30. 30
On average, we
found 12 images with
ALT text
Earth seen from outer space
Earth seen from
outer space
Formatting your
Featured Snippets

31. 31
On average, we found 33
external link citations.
Formatting your
Featured Snippets

32. List
Snippets
32
You need to give the user a
reason to click through to your site.
Formatting your
Featured Snippets

33. 33
Create lists with more
than 8 items.
Use longer lists so
Google is forced to
truncate the results.
Formatting your
Featured Snippets

34. Table
Snippets
34
Focus on end-of-buying-cycle
keywords, such as price.
Formatting your
Featured Snippets

35. Table
Snippets
35
Create tables that Google will
truncate.
Use more than 5 rows or 7
columns to achieve truncation
and encourage engagement.
Formatting your
Featured Snippets

36. Images in
Featured
Snippets
36
Use landscape images
Formatting your
Featured Snippets

37. 37Formatting your
Featured Snippets Cheat Sheet

38. How do I know if a site has Serp Features?
43

39. How do I know if a site has Serp Features?
Che t SE
44

40. Find ideas Mor ci k or
ac d to w it ic
45

41. Find ideas
Qu s o s
46

42. Find ideas
Qu s o s
47

43. Thank You!Reach out if you have questions!
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